Eternal damnation is the fate of one who has decided to pursue the pleasures of the senses as an end in life; in short a materialist.
Since the pleasures of the senses are insatiable the individual is doomed to Reincarnate over and over again until he realizes that sensual pleasures, in and of themselves, are a dead end. That is eternal damnation, damned to Reincarnate over and over again! Context defines purpose!