We could have told them this ages ago...
Big Think http://bigthink.com/think-tank/the-backfire-effect-why-facts-dont-win-arguments Big Think http://bigthink.com/think-tank/the-backfire-effect-why-facts-dont-win-arguments Think Tank The Backfire Effect: Why Facts Don't Win Arguments by Big Think Editors over 1 year ago 955 131 21 26 View on bigthink.com http://bigthink.com/think-tank/the-backfire-effect-why-facts-dont-win-arguments Preview by Yahoo