Fascinating history of the drink once described as "an 'intellectual beverage' among well-off whites" and coveted for its aphrodisiac qualities. It was originally made from cocaine, after all, which when combined with alcohol, produces a potent drug called cocaethylene. So you drank your Coca-Cola, maybe with a little liquor mixed in, and you got all hot and bothered.
And that's where racism reared its ugly head. First marketed in the South, Coca-Cola soon found its way out of the hands of the rich white folks and into the hands of Negros. Who were going to drink it and get all hot and bothered, too, and start looking at white women. Can't have that. Voila. No more coke in Coke. http://www.theatlantic.com/health/archive/2013/01/why-we-took-cocaine-ou\ t-of-soda/272694/ <http://www.theatlantic.com/health/archive/2013/01/why-we-took-cocaine-o\ ut-of-soda/272694/> [coca-cola-ad-1886.png]