from the youtube on Sri Laxmi Ji Mantra, first blog entry: 
 .
 "Uploaded on Jan 15, 2012
 Sri, commonly known as Lakshmi and also called Sri Lakshmi, is one of the most 
popular and widely worshiped Goddesses in Hindu tradition since pre-Buddhist 
period. She has a considerable body of mythology and history. The earliest 
legend states that Sri is born as a result of austerities of Prajapati, and she 
represents ten qualities and objects, namely, food, royal power, universal 
sovereignty, knowledge, power, holy luster, kingdom, fortune, bounteousness, 
and beauty.
The earliest Vedic literature does not have any goddess named Sri Lakshmi or 
Lakshmi, but Sri appears in several Vedic hymns, and Sri is indicative of 
several positive attributes including beauty, glory, power, capability, and 
higher rank. In later Vedic literature, Sri signified the ruling power and the 
majesty of kings. Sri-Sukta, a hymn appended to the Rig Veda, is a famous Vedic 
chant, extolling Sri, and presents a detailed account of her, both conceptually 
and visually. The hymn also associates her with lotus and elephant an 
association, which has not changed in subsequent history.
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