Re: Marketing goals, revisited: the 4 Foundations
On Mon, Jan 4, 2010 at 11:35 PM, Frankie Mangoa wrote: > its okay you have answered my question.i am looking to be a campus > ambassador. Is it possible for you to guide me to that page. > If you are a Fedora Ambassador already, just add yourself to the mailing list and the Campus Ambassador page. If you are not a Fedora Ambassador yet, go to http://fedoraproject.org/wiki/Ambassadors/Join Larry Cafiero -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
its okay you have answered my question.i am looking to be a campus ambassador. Is it possible for you to guide me to that page. thanks. On Mon, Jan 4, 2010 at 11:53 PM, Larry Cafiero wrote: > On Mon, Jan 4, 2010 at 12:01 PM, Frankie Mangoa > wrote: >> >> Hi guy, >> someone needs to look at that campus ambassador page carefully. >> According to the instructions it claims one is supposed to first get >> an account thus register as an ambassador.that is okay. >> the second phase is where the problem comes."register as a campus >> ambassador" > > I fixed this. One should already be a Fedora Ambassador before being a > Campus Ambassador, and the page reflects this. So if you're an ambassador > already, you're in. If not, follow the process to become a Fedora > Ambassador. > >> >> Is this a different program because one the link to do this is not >> given.according to this one just has to like show their interest like >> by mailing fellow ambassadors and telling them more or less informing >> them.please correct me if i am wrong as maybe I am overlooking some >> issues. > > I'm not sure what you're asking here. There's a separate e-mail list for > campus ambassadors, which the wiki invites you to join. > > Larry Cafiero > > > -- > Fedora-marketing-list mailing list > Fedora-marketing-list@redhat.com > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
On Mon, Jan 4, 2010 at 12:01 PM, Frankie Mangoa wrote: > Hi guy, > someone needs to look at that campus ambassador page carefully. > According to the instructions it claims one is supposed to first get > an account thus register as an ambassador.that is okay. > the second phase is where the problem comes."register as a campus > ambassador" > I fixed this. One should already be a Fedora Ambassador before being a Campus Ambassador, and the page reflects this. So if you're an ambassador already, you're in. If not, follow the process to become a Fedora Ambassador. > Is this a different program because one the link to do this is not > given.according to this one just has to like show their interest like > by mailing fellow ambassadors and telling them more or less informing > them.please correct me if i am wrong as maybe I am overlooking some > issues. I'm not sure what you're asking here. There's a separate e-mail list for campus ambassadors, which the wiki invites you to join. Larry Cafiero -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
Hi guy, someone needs to look at that campus ambassador page carefully. According to the instructions it claims one is supposed to first get an account thus register as an ambassador.that is okay. the second phase is where the problem comes."register as a campus ambassador" Is this a different program because one the link to do this is not given.according to this one just has to like show their interest like by mailing fellow ambassadors and telling them more or less informing them.please correct me if i am wrong as maybe I am overlooking some issues. thanks On Mon, Jan 4, 2010 at 10:38 PM, Larry Cafiero wrote: > On Mon, Jan 4, 2010 at 11:30 AM, Neville A. Cross > >> >> There is already something on progress: >> >> http://fedoraproject.org/wiki/Campus_Ambassadors >> > > Thank you for bringing this up, Neville. There has been talk in > #fedora-ambassadors and on the campus ambassadors mailing list about > resurrecting this program which, essentially, has been dormant for several > months. We'd welcome the participation of folks from marketing in this > endeavor. > > Larry Cafiero > > > -- > Fedora-marketing-list mailing list > Fedora-marketing-list@redhat.com > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
hi, i must ask for forgiveness in my ignorant part.So I have read the part where it claims you register so that one can get to be one of them.but this has not been clearly defined.Is ever ambassador a campus one. I know this can go through in my university but i would like some assistance in knowing maybe how one person set this up so I can go ahead.Do I get any assistance from fedora and in what form? please let me know. thanks, frankie On Mon, Jan 4, 2010 at 10:30 PM, Neville A. Cross wrote: > On Mon, Jan 4, 2010 at 12:36 PM, Frankie Mangoa > wrote: >> I am agreeing more with Robin's idea. >> I now a few people at my university that wold love to work on fedora >> project..marketing...codingdocumantation and spreading the >> word..even though it is at a minimal fee...the most important thing >> though is not the fee...remember NOT the fee...they are looking for >> something to show on their C.V that they once did something for you. >> If you access this.you are good to go. >> >> >> I am a computer science student at university and trust me when I say >> we do have some god skill in that campus that could be used. >> There is only one weak point.How do u get to know on what criteria >> these people are chosen.If we can set a standard and make sure this >> standard is followed then we have succeeded.if not then we shall be in >> a big problem. >> >> > > There is already something on progress: > > http://fedoraproject.org/wiki/Campus_Ambassadors > > Going back to papers (case studies/white papers) ... We can look what > we have achieve a case study on strength and weakness for our > community would be of interest for any organisation or people dealing > with that. Technology assessment can be another topic. Then we can > plan ahead for future topics that we are working now, so we document > it as we go... non-commercial marketing may be a good topic. > > > -- > Neville > https://fedoraproject.org/wiki/User:Yn1v > Linux User # 473217 > > - - - - - - - - - - - - - - - - - - - - - - - - - - - - > Check: http://www.clickmanagua.com > - - - - - - - - - - - - - - - - - - - - - - - - - - - - > > -- > Fedora-marketing-list mailing list > Fedora-marketing-list@redhat.com > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
On Mon, Jan 4, 2010 at 11:30 AM, Neville A. Cross > There is already something on progress: > > http://fedoraproject.org/wiki/Campus_Ambassadors > > Thank you for bringing this up, Neville. There has been talk in #fedora-ambassadors and on the campus ambassadors mailing list about resurrecting this program which, essentially, has been dormant for several months. We'd welcome the participation of folks from marketing in this endeavor. Larry Cafiero -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
On Mon, Jan 4, 2010 at 12:36 PM, Frankie Mangoa wrote: > I am agreeing more with Robin's idea. > I now a few people at my university that wold love to work on fedora > project..marketing...codingdocumantation and spreading the > word..even though it is at a minimal fee...the most important thing > though is not the fee...remember NOT the fee...they are looking for > something to show on their C.V that they once did something for you. > If you access this.you are good to go. > > > I am a computer science student at university and trust me when I say > we do have some god skill in that campus that could be used. > There is only one weak point.How do u get to know on what criteria > these people are chosen.If we can set a standard and make sure this > standard is followed then we have succeeded.if not then we shall be in > a big problem. > > There is already something on progress: http://fedoraproject.org/wiki/Campus_Ambassadors Going back to papers (case studies/white papers) ... We can look what we have achieve a case study on strength and weakness for our community would be of interest for any organisation or people dealing with that. Technology assessment can be another topic. Then we can plan ahead for future topics that we are working now, so we document it as we go... non-commercial marketing may be a good topic. -- Neville https://fedoraproject.org/wiki/User:Yn1v Linux User # 473217 - - - - - - - - - - - - - - - - - - - - - - - - - - - - Check: http://www.clickmanagua.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
I am agreeing more with Robin's idea. I now a few people at my university that wold love to work on fedora project..marketing...codingdocumantation and spreading the word..even though it is at a minimal fee...the most important thing though is not the fee...remember NOT the fee...they are looking for something to show on their C.V that they once did something for you. If you access this.you are good to go. I am a computer science student at university and trust me when I say we do have some god skill in that campus that could be used. There is only one weak point.How do u get to know on what criteria these people are chosen.If we can set a standard and make sure this standard is followed then we have succeeded.if not then we shall be in a big problem. On Mon, Jan 4, 2010 at 9:07 PM, Sebastian Dziallas wrote: > Paul W. Frields wrote: >> >> On Mon, Jan 04, 2010 at 01:27:12AM -0800, Mel Chua wrote: >> [...snip a bunch of brilliant stuff with which I agree...] > > [snip some more stuff to focus on the summit] > - RH Summit >>> >>> Yep, we should find out what's going on with this - not having been >>> to one of these before myself, I'm not sure what the opportunities >>> here look like, or how we fit in, but I think it's definitely worth >>> exploring. Mo and Paul and several others on this list have been at >>> the Fedora booth at RH Summits before (I think Mo and Paul went to >>> the one this past summer) but that's about all I know. >> >> This is a great topic now, while planning is underway for that event >> (refer to http://redhat.com/summit for details on the 2010 Summit). >> There will be a Fedora presence at the event, and it will depend >> somewhat on who can be available in Boston to staff the booth. That >> presence will not be a FUDCon, although we may endeavor to do more >> than simply have a booth. >> >> At the last Summit in Chicago, we organized setup, booth duty, >> etc. based on the available time of Fedora contributors. It was >> sometimes ad-hoc because many of the available people were actually >> attending the show on their own (or company's) time, but overall the >> booth work was very well spread out, everyone pitched in admirably, >> and we had a *LOT* of visitors. >> >> With a Boston-located Summit, we will have the potential benefit of a >> large number of Fedora contributors from the area who can help out at >> a booth, organize a series of campground talks (which are essentially >> ad-hoc, volunteer speaker sessions), and so on. >> >> I will start asking the organizers now about: >> >> * Booth passes for volunteers who are interested in helping out -- >> these might be limited to show floor only but it's still a valuable >> opportunity >> >> * A reserved room of some sort for Fedora and related next-generation >> technology talks > > I don't know whether it would be appropriate for such a reserved room or > rather directly the summit, but I've thrown some ideas in the wiki on a > possible session I'd be interested in giving and wanted to toss it up for > comments & thoughts. Shoot! :) > > https://fedoraproject.org/wiki/User:Sdz/Summit_Session_Ideas > >> The more we get into show representation, the more we probably want to >> migrate this specific topic over to the Ambassadors list to include >> all the right folks. >> >> Some Marketing specific deliverables might also include production of >> special show-timed flyers that give people general information about >> Fedora, and/or production of a Fedora 13 Live USB key for the event. > > Would be happy to help especially with the latter part! > > --Sebastian > > -- > Fedora-marketing-list mailing list > Fedora-marketing-list@redhat.com > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
Paul W. Frields wrote: On Mon, Jan 04, 2010 at 01:27:12AM -0800, Mel Chua wrote: [...snip a bunch of brilliant stuff with which I agree...] [snip some more stuff to focus on the summit] - RH Summit Yep, we should find out what's going on with this - not having been to one of these before myself, I'm not sure what the opportunities here look like, or how we fit in, but I think it's definitely worth exploring. Mo and Paul and several others on this list have been at the Fedora booth at RH Summits before (I think Mo and Paul went to the one this past summer) but that's about all I know. This is a great topic now, while planning is underway for that event (refer to http://redhat.com/summit for details on the 2010 Summit). There will be a Fedora presence at the event, and it will depend somewhat on who can be available in Boston to staff the booth. That presence will not be a FUDCon, although we may endeavor to do more than simply have a booth. At the last Summit in Chicago, we organized setup, booth duty, etc. based on the available time of Fedora contributors. It was sometimes ad-hoc because many of the available people were actually attending the show on their own (or company's) time, but overall the booth work was very well spread out, everyone pitched in admirably, and we had a *LOT* of visitors. With a Boston-located Summit, we will have the potential benefit of a large number of Fedora contributors from the area who can help out at a booth, organize a series of campground talks (which are essentially ad-hoc, volunteer speaker sessions), and so on. I will start asking the organizers now about: * Booth passes for volunteers who are interested in helping out -- these might be limited to show floor only but it's still a valuable opportunity * A reserved room of some sort for Fedora and related next-generation technology talks I don't know whether it would be appropriate for such a reserved room or rather directly the summit, but I've thrown some ideas in the wiki on a possible session I'd be interested in giving and wanted to toss it up for comments & thoughts. Shoot! :) https://fedoraproject.org/wiki/User:Sdz/Summit_Session_Ideas The more we get into show representation, the more we probably want to migrate this specific topic over to the Ambassadors list to include all the right folks. Some Marketing specific deliverables might also include production of special show-timed flyers that give people general information about Fedora, and/or production of a Fedora 13 Live USB key for the event. Would be happy to help especially with the latter part! --Sebastian -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
On Mon, Jan 4, 2010 at 9:26 AM, Neville A. Cross wrote: > On Mon, Jan 4, 2010 at 9:57 AM, Mel Chua wrote: >> (I'm pulling out one section of the thread for a moment, but hope discussion >> continues on the other ideas brought up as well.) >> I'd love to get a marketing class working on this - actually, I would love to see a case study (see http://www.hbs.edu/mba/academics/casemethod.html) on Fedora. >>> >>> What would be really interesting is feeding back the process for >>> meeting this goal into a discovery of what worked to captivate and >>> motivate college students to follow through with a contribution. >>> Maybe that's what you mean by the case method? It's hard to tell from >>> the page in question, it's a bit vague but I'm guessing you have some >>> experience with or knowledge about the method yourself. >> >> What I think you're talking about is a case study - documenting what we do >> as a way to make it easier for others to follow. I think we should be a case >> study of how open source projects can interact with the case method of >> teaching, which is a particular thing. >> >> The case method is a particular way of teaching that I believe is mostly >> associated with MBA programs: http://en.wikipedia.org/wiki/Case_method. Most >> of the cases I've seen come from Harvard, which has an extensive collection >> of them (http://www.hbs.edu/mba/academics/howthecasemethodworks.html, >> http://www.hbs.edu/learning/case.html - for an example, see >> http://hbswk.hbs.edu/item/5466.html for an explanation and >> http://hbswk.hbs.edu/item/5466.html for the abstract to an actual case.) >> >> Think of a case as... an .rpm for curricular content for MBAs. It's a format >> and delivery mechanism schools are used to. (Someone who actually has an MBA >> may want to step in and correct me at this point.) >> >> There's one on Red Hat, though it's 10 years old by now: >> http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=69-PDF-ENG&conversationId=630649&E=35930 >> >> There's also one called "Linux in 2004": >> http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=705407-PDF-ENG&conversationId=630649&E=45690 >> >> Here's the interesting opportunity: these cases are written about companies >> - there are no cases (yet!) about communities doing many of the same things >> The Open Source Way. >> > > I have been teaching in business and had to take a seminar on case > study writing. Case studies are usually wrote to demonstrate and > exercise some concepts that were discuses on class. That's why case > studies are usually business focused. > > A new trend have emerge where companies think that if some one wrote > about them can be a way of marketing. This has led to some documents > that are half case-study half white-papers. White papers in the sense > of a success story. > > There are new needs for academics papers as there are a lot of new > programs for NGO management were classical business case study does > not fit. For instance, MBAs does not deal on how to recruit and > motivate volunteers, which can be very important for NGO and for us. > > A good case-study, white-paper or mixture, should be a nice to read > composition. It that sense, this case studies can have broader use. > I think either way - the first step is to actually work on some ways to get college students contributing in a bigger way, before we can start case-studying/whitepapering our successes :) And I'd -really- like to see something where we're not just tapping engineering departments for braains, but also marketing students, English / technical writing students, art / design, journalism, foreign-language, and I'm sure we could probably find something for the students in the physics department to do, perhaps bending time and space to increase time to be a 28-hour day... :) There are a few routes we could take, not including all the ways I haven't thought of: - A basic in-school ambassador program (of sorts) where students are going out and getting other students to use Fedora, and possibly contribute to whatever they want - Mini-projects: Find university departments who have students who want to free-intern on something. Foreign language students can work on translation type things; IT departments with students who are interested in learning about infrastructure support. Groups of students can work on either on-going, continuous things, or taking on project launches. - Larger projects: Get a student "leader" at a school (we'll call her a mini-stickster!) who may be on an official "internship", paid with small stipend or unpaid, maybe with bonus goodies (we'll send you to a conference!). A project where there might be marketing students working on a marketing plan for some new feature that the engineering students are working on, foreign-language students doing translation of what the english / technical writing students are pumping out for documentation. In other words, a real, honest-to-goodnes
Re: Marketing goals, revisited: the 4 Foundations
On Mon, Jan 4, 2010 at 9:57 AM, Mel Chua wrote: > (I'm pulling out one section of the thread for a moment, but hope discussion > continues on the other ideas brought up as well.) > >>> I'd love to get a marketing class working on this - actually, I >>> would love to see a case study (see >>> http://www.hbs.edu/mba/academics/casemethod.html) on Fedora. >> >> What would be really interesting is feeding back the process for >> meeting this goal into a discovery of what worked to captivate and >> motivate college students to follow through with a contribution. >> Maybe that's what you mean by the case method? It's hard to tell from >> the page in question, it's a bit vague but I'm guessing you have some >> experience with or knowledge about the method yourself. > > What I think you're talking about is a case study - documenting what we do > as a way to make it easier for others to follow. I think we should be a case > study of how open source projects can interact with the case method of > teaching, which is a particular thing. > > The case method is a particular way of teaching that I believe is mostly > associated with MBA programs: http://en.wikipedia.org/wiki/Case_method. Most > of the cases I've seen come from Harvard, which has an extensive collection > of them (http://www.hbs.edu/mba/academics/howthecasemethodworks.html, > http://www.hbs.edu/learning/case.html - for an example, see > http://hbswk.hbs.edu/item/5466.html for an explanation and > http://hbswk.hbs.edu/item/5466.html for the abstract to an actual case.) > > Think of a case as... an .rpm for curricular content for MBAs. It's a format > and delivery mechanism schools are used to. (Someone who actually has an MBA > may want to step in and correct me at this point.) > > There's one on Red Hat, though it's 10 years old by now: > http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=69-PDF-ENG&conversationId=630649&E=35930 > > There's also one called "Linux in 2004": > http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=705407-PDF-ENG&conversationId=630649&E=45690 > > Here's the interesting opportunity: these cases are written about companies > - there are no cases (yet!) about communities doing many of the same things > The Open Source Way. > I have been teaching in business and had to take a seminar on case study writing. Case studies are usually wrote to demonstrate and exercise some concepts that were discuses on class. That's why case studies are usually business focused. A new trend have emerge where companies think that if some one wrote about them can be a way of marketing. This has led to some documents that are half case-study half white-papers. White papers in the sense of a success story. There are new needs for academics papers as there are a lot of new programs for NGO management were classical business case study does not fit. For instance, MBAs does not deal on how to recruit and motivate volunteers, which can be very important for NGO and for us. A good case-study, white-paper or mixture, should be a nice to read composition. It that sense, this case studies can have broader use. -- Neville https://fedoraproject.org/wiki/User:Yn1v Linux User # 473217 -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
(I'm pulling out one section of the thread for a moment, but hope discussion continues on the other ideas brought up as well.) I'd love to get a marketing class working on this - actually, I would love to see a case study (see http://www.hbs.edu/mba/academics/casemethod.html) on Fedora. What would be really interesting is feeding back the process for meeting this goal into a discovery of what worked to captivate and motivate college students to follow through with a contribution. Maybe that's what you mean by the case method? It's hard to tell from the page in question, it's a bit vague but I'm guessing you have some experience with or knowledge about the method yourself. What I think you're talking about is a case study - documenting what we do as a way to make it easier for others to follow. I think we should be a case study of how open source projects can interact with the case method of teaching, which is a particular thing. The case method is a particular way of teaching that I believe is mostly associated with MBA programs: http://en.wikipedia.org/wiki/Case_method. Most of the cases I've seen come from Harvard, which has an extensive collection of them (http://www.hbs.edu/mba/academics/howthecasemethodworks.html, http://www.hbs.edu/learning/case.html - for an example, see http://hbswk.hbs.edu/item/5466.html for an explanation and http://hbswk.hbs.edu/item/5466.html for the abstract to an actual case.) Think of a case as... an .rpm for curricular content for MBAs. It's a format and delivery mechanism schools are used to. (Someone who actually has an MBA may want to step in and correct me at this point.) There's one on Red Hat, though it's 10 years old by now: http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=69-PDF-ENG&conversationId=630649&E=35930 There's also one called "Linux in 2004": http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=705407-PDF-ENG&conversationId=630649&E=45690 Here's the interesting opportunity: these cases are written about companies - there are no cases (yet!) about communities doing many of the same things The Open Source Way. -- Fedora-marketing-list mailing list Fedora-marketing-list@redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list
Re: Marketing goals, revisited: the 4 Foundations
On Mon, Jan 04, 2010 at 01:27:12AM -0800, Mel Chua wrote: [...snip a bunch of brilliant stuff with which I agree...] > > I've written a bit down about each foundation - this is of course just > > me brainstorming a bit, I would love to hear more ideas on solidifying > > these if other team members think it is a good idea. (And by > > solidifying, I mean into slightly more concise statements :D ) Under > > each one, I've listed some of the tasks that might fall into that > > category. (The task lists aren't comprehensive - I've just typed > > things in here, so don't get mad if your idea isn't here!) > > > > > > Freedom: Use FOSS tools as much as possible (or practical) in > > production of Marketing materials, and do our best to support > > solutions that may work in the future. (Side note: See mizmo's post to > > the marketing list on making the fedora video - it wasn't entirely > > practical, but bugs were filed, discussions are ongoing, this is GOOD! > > And awesome video btw, I know you've heard it already but I'm just > > sayin' it again :D.) Give marketing contributors the freedom and > > knowledge to work on projects as they choose. Practice openness, and > > give process more transparency. > > - HOWTO's on how to make all Marketing deliverables > > - translations and i18n workflow for marketing stuff > > - Cross-training of team members for things like Zikula > > Design does something similar, and there's been some conversation in > the Docs team about making that explicit in the Docs mission > statement as well (see > https://fedoraproject.org/wiki/Talk:Docs_Project_mission_statement) > - I think making sure that there's a FOSS toolchain with which > *anyone* can do open source marketing is a great idea and we should > specifically call out the things in that toolchain at some point - > it might make a good presentation at a marketing conference, for > instance. We always use 100% FOSS to the greatest possible extent, exclusively as possible. In areas where we have to deviate, we should be open about that as well. Marketeers realize there is a huge audience we can't reach without making materials available in ways they can digest. (Think MP3 for podcasts, and using Twitter or Facebook as examples of Web platforms where we can send out material.) Wherever possible we should use 100% FOSS *tools* even if they are a conduit to a platform that's not completely free. Hopefully it's a given that we should try and drive attention to and interest in the free alternatives! :-) This comment was maybe a little off topic but it often comes up when talking about marketing tools. We should hit the topic head-on when documenting marketing tools though. > > Friends: Continue to develop and extend not only the Fedora marketing > > community, but also the Fedora community in general. > > - Grow the number of marketing contributors > > - teach Marketing classes in Classroom to grow the depth of the > Fedora community's knowledge about marketing, what it is, how to do > it, etc. > > > - Convert 100 users of non-Fedora distros to Fedora as their primary > > desktop OS > > Personally, I find the next goal far more interesting... > > > - Encourage 100 college students to sign up as Fedora contributors and > > each contribute at least one thing. > > I'd love to get a marketing class working on this - actually, I > would love to see a case study (see > http://www.hbs.edu/mba/academics/casemethod.html) on Fedora. What would be really interesting is feeding back the process for meeting this goal into a discovery of what worked to captivate and motivate college students to follow through with a contribution. Maybe that's what you mean by the case method? It's hard to tell from the page in question, it's a bit vague but I'm guessing you have some experience with or knowledge about the method yourself. > > - FUDCon > > - Talk up Fedora at at least 20 different LUG meetings worldwide > > This one's Ambassadors, imo - but the two groups should continue to > find ways to work more closely together. Agree, Marketing's goals include production of material that helps Ambassadors present Fedora effectively. > > - Marketing FAD > > - RH Summit > > Yep, we should find out what's going on with this - not having been > to one of these before myself, I'm not sure what the opportunities > here look like, or how we fit in, but I think it's definitely worth > exploring. Mo and Paul and several others on this list have been at > the Fedora booth at RH Summits before (I think Mo and Paul went to > the one this past summer) but that's about all I know. This is a great topic now, while planning is underway for that event (refer to http://redhat.com/summit for details on the 2010 Summit). There will be a Fedora presence at the event, and it will depend somewhat on who can be available in Boston to staff the booth. That presence will not be a FUDCon, although we may endeavor to do more than simply have a booth. At the last
