Dear colleagues - I wish to announce the release of my new book McLuhan Misunderstood Setting the Record Straight
A description of the book can be found at http://www.amazon.com/McLuhan-Misunderstood-Setting-Record-Straight/dp/1926780523 AmazonTry PrimeYour Amazon.com Today's Deals Gift Cards Sell Help More Amazon.com Search Results for "mcluhan misunderstood" See all 5 results McLuhan Misunderstood: Setting the Record Straight Sign in for a personalized shopping experience. Buy New $23.90 Qty: List Price: $29.99 Save: $6.09 (20%) FREE Shipping on orders over $35. Only 5 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available. Yes, I want FREE Two-Day Shipping with Amazon Prime Add to Cart Sign in to turn on 1-click ordering Want it Monday, Oct. 28? Order within28 hrs 54 mins and choose One-Day Shipping at checkout. Details Add to Wish List Trade in your item Get a $3.44 Gift Card. Trade in Learn More Have one to sell? Sell on Amazon Share McLuhan Misunderstood: Setting the Record StraightPaperback by Robert K. Logan (Author) Be the first to review this item See all 2 formats and editions Kindle $9.04 Paperback $23.90 5 Used from $17.98 20 New from $17.17 Read more Customers viewing this page may be interested in these sponsored links (What's this?) New & Used Books - Over 8 Million New & Used Books. Save 50%+ - Free Shipping Canada! www.betterworldbooks.com/ See a problem with these advertisements? Let us know Start reading McLuhan Misunderstood: Setting the Record Straight on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here, or download aFREE Kindle Reading App. Looking for the Audiobook Edition? Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more atACX.com. Product Details Paperback: 250 pages Publisher: Key Publishing House, Inc. (September 24, 2013) Language: English ISBN-10: 1926780523 ISBN-13: 978-1926780528 Product Dimensions: 0.5 x 5.9 x 8.9 inches Shipping Weight: 9.6 ounces (View shipping rates and policies) Average Customer Review: Be the first to review this item Amazon Best Sellers Rank: #565,993 in Books (See Top 100 in Books) Did we miss any relevant features for this product? Tell us what we missed. Would you like to update product info, give feedback on images, or tell us about a lower price? Editorial Reviews Review "In this slim volume, Robert K. Logan resituates the thought of Marshall McLuhan—fending off misunderstandings and misplaced critiques—by highlighting McLuhan's three major influences, by reviewing the his five major 'conceptual tools,' and by summarizing four interrelated breakthroughs. In identifying the origin of some of McLuhan's ideas and showing the relevance of McLuhan's thought today, Logan does a great service to media ecology and McLuhan studies. He brings many of McLuhan's insights to wider audiences and to contemporary situations." --Corey Anton, Grand Valley State University, USA "McLuhan Misunderstood is a courageous and brilliant guide to the exploration of the complex works of the famous Canadian scholar. Robert K. Logan—himself a close collaborator of Marshall McLuhan—offers a clear and comprehensive position about the most controversial topics in McLuhan's work." --Adriana Braga, Pontifical Catholic University, Brazil "McLuhan Misunderstood reveals a secret that scientists know very well: any brilliant insight stems from a fallacy—misunderstanding leads to knowledge. By reversing McLuhan's cryptic style, Robert K. Logan replays his mentor, explains what McLuhan explored, merges "two cultures" and definitely marshals a flurry of insights that allow us to understand McLuhan's heuristic thinking as a way to reshape our brand new human ecology." --Paolo Granata, University of Bologna, Italy ""Media determinist!" "Technophile!" "Luddite!" Marshall McLuhan has been misunderstood—even in contradictory ways—as few others. Robert Logan brilliantly sets the story straight as he grounds the contexts we need for a proper understanding of McLuhan. In a lucid, yet detailed fashion Logan explains McLuhan's cryptic and capturing one-liners, including how his work predicted and even explains social media." --Mogen Olesen, University of Copenhagen, Denmark "Professor Robert Logan has devoted much of his late career to clarifying certain aspects of McLuhan's general media theory. He is partly responsible for dissipating the charges of technological determinism that were laid upon McLuhan throughout the 1970s and 1980s. What's more, Logan's recent book does an incredible job upgrading McLuhan for the digital age. Although many of McLuhan's insights were meant to interpret communication phenomena in the electronic age, Professor Logan convincingly shows that much of what the man had to say about TV could also be applied to today's media environment, characterized by digital interactive media, fractured attention, and information overload. McLuhan Misunderstood: Setting the Record Straight proves that classic authors and their works are beyond categorization, irreducible to a single message, and inexhaustible in the possibilities of being; it demonstrates that McLuhan's thought—much like the media of communication he sought to understand—is alive and in constant flux." --Laureano Ralon, Figure/Ground Communication Blogger, Canada "Understanding media is not easy. Back in the 1960s Marshall McLuhan opened our eyes up and expanded our vision of the media ecology. Understanding McLuhan has never been easy either ("I don't necessarily agree with everything I say" said McLuhan. Just imagine the rest). Thanks to Bob Logan now we can get closer to a full understanding of McLuhan's complex and amazing vision of contemporary culture." --Carlos A. Scolari, Universitat Pompeu Fabra, Spain "More than anyone else, Robert K. Logan has kept Marshall McLuhan's thought alive over the generations. And now that the academic landscape seems finally ready for a thorough rereading of McLuhan's work, we are deeply fortunate to have professor Logan still here with us to clarify and help us understand it. With stunning lucidity, scholarly precision and good humor, Bob Logan makes McLuhan's thinking accessible to readers of the 21st century. His book impressively shows, and with apparent ease, how many of McLuhan's ideas still hold relevance today. It is an essential introduction and an absolute must read for everyone interested in one of the most intriguing and provocative thinkers of recent intellectual history." --Yoni Van Den Eede, Vrije Universiteit Brussel, Belgium "Not only does Bob Logan's McLuhan Misunderstood not misunderstand McLuhan, and sets the record straight, but the book provides one of the best understandings of McLuhan around. Logan worked with Marshall McLuhan in the 1970s, and is one of the very few scholars who obtained his understanding of McLuhan not only from McLuhan's writings and lectures, but from all-important conversations, the top of the line in the acoustic realm. This special savvy shows throughout the volume, and makes it required reading for all who seek to better understand the media of the 21st century." --Paul Levinson, author ofDigital McLuhan and New New Media, USA About the Author Robert K. Logan, PhD is professor emeritus of physics at the University of Toronto, fellow of St. Michael's College, and chief scientist at the sLab, OCAD University. He collaborated and published with Marshall McLuhan between 1974 to 1980. He is the author of a dozen books including one coauthored with McLuhan, The Future of the Library: An Old Figure in a New Ground as well as The Alphabet Effect(1984, 2004), The Sixth Language (2000, 2004), Understanding New Media (2011), and What Is Information? (2013). ______________________ Robert K. Logan Chief Scientist - sLab at OCAD Prof. Emeritus - Physics - U. of Toronto http://utoronto.academia.edu/RobertKLogan www.physics.utoronto.ca/Members/logan
_______________________________________________ fis mailing list fis@listas.unizar.es https://webmail.unizar.es/cgi-bin/mailman/listinfo/fis
