While I sometimes feel as if I speak a different language than many of you, I 
believe that my initial notes for  a book on creativity may shed some light on 
the ongoing current discussion. Simply put, information is what a machine has 
the capacity to produce. However,  a machine cannot produce meaning -- which is 
essentially the  interpretation of this information.


For what it's worth, here are my notes on creativity:



The Creative Process


Meaning does not exist on its own in the world. Nor does it exist within the 
interiority of human consciousness. Rather it is something we actively create 
when we engage with the world around us. We create meaning — we don’t merely 
find it or discover it. Creativity, then, is an essential part of the process 
of meaning apprehension. This means that it is not  merely a personality trait 
or a personality state;  nor is it something special that some lucky people 
have more of than others. (While talent on the other hand is special, it’s not 
the same thing as creativity.)


Our relationship to our surroundings is, then, necessarily creative. This means 
that we are constantly adjusting our understanding of our environment in a 
creative way at all times. We never merely engage with it in a passive way, but 
are always and actively either accepting or denying the apparent truth of our 
perceptions. This is we maintain our memory — and with the help of this memory 
we engage in the process of maintaining our identity, our sense of self. 


In this context we can see how a painter never paints the objective truth of 
his subject. He paints what he sees — and depicting the truth of his perception 
of what he sees is his essential challenge. This is true even for “realist” 
painters and for photographers as well. They arrange and organize what they 
have seen until they are satisfied that their art has captured the unique 
characteristics of their own perceptual acts. Their “art” consists in trying to 
make the viewer’s experience of this object seem “real” to them, too — whatever 
this term might mean.


Creativity, then, is a process. It is an ongoing engagement by human 
consciousness with the  gradual depiction, over time, of a particular object. 
As Bergson put it, “reality is that (which) creates itself gradually… that is, 
absolute duration” (Creative Evolution, 385).  This means that for Bergson we 
cannot separate reality from temporality.


Humanity for Bergson  was essentially homo faber — tool-making, pragmatic, 
analytic. Yet life itself is essentially qualitative, and therefore only 
accessible otherwise — meaning, not through mere pragmatic analysis. “We see 
that the intellect, so skillful in dealing with the inert, is awkward the 
moment it touches the living. Whether it wants to treat the life of the body or 
the life of the mind, it proceeds with the rigor, the stiffness and the 
brutality of an instrument not designed for such use” (Selections from Bergson, 
88). Throughout Creative Evolution, Bergson insisted that life must be equated 
with creation, because only creativity can adequately account for both the 
continuity of life and the discontinuity of thought. But if humans only possess 
analytic intelligence, then how are we ever to know the essence of life (which 
Bergson called the “élan vital”)? Bergson's answer was that at the periphery of 
intelligence a fringe of instinct survives, namely intuition,  and because of 
it we are able to have access to the essence of life.  In his view, instinct 
and intelligence are not simply self-contained and mutually exclusive states. 
They are both rooted in, and hence inseparable from, the duration that informs 
all life, all change, all becoming. Thanks to intuition, humanity can turn 
intelligence against itself in order to seize life itself. 


>From this point of view, creativity is not just something that only artists 
>can do; it is not their unique province. Even if we include mathematicians and 
>scientists and recognize the important place that creativity plays in their 
>work too, we miss the point if we try to delimit the extent that creativity 
>plays in our lives. Bergson is arguing here, then, that whenever we relate to 
>the world around us in a meaningful way, then we are engaged in a creative 
>act. 


For Bergson, though, poets and other artists start from a fuller view of 
reality than the rest of us.  They plumb the depths in such a way that they can 
lay hold of the potential in the real, taking up with what nature has left, 
namely a mere outline or sketch of something, something which remains 
incompletely lodged in the memory, in order to make of it a finished work of 
art. The result enables us to discover, in the things which surround us, more 
qualities and more shades than we would otherwise naturally perceive. Our view 
of reality is thereafter altered, and we begin to realize that it is possible 
to move beyond the limits of our own perceptions.  While art in this way does 
important work, its scope is, however, limited. As Bergson notes, art “dilates 
our perception, but on the surface rather than in depth. It enriches our 
present, but it scarcely enables us to go beyond it” (The Creative Mind, 157).  
In order to go beyond art we need philosophy, he argues, through which “all 
things acquire depth —more than depth, something like a fourth dimension which 
permits anterior perceptions to remain bound up with present perceptions, and 
the immediate future itself to become partly outlined in the present” (The 
Creative Mind,157).


The gap between the continuity of life and the discontinuity of thought is 
framed in a different way by Deleuze, as is evidenced  by the titles of his two 
books on the  theory of cinema:  Cinema I: The Movement Image, and Cinema II: 
The Time Image. Because the cinema  can express its narration using 
non-linguistic images, it is able to transcend the limits of Saussure’s 
distinction between langue and parole, or between language and speech. With his 
work on the theory of  cinema, Deleuze creates a new logic of signs, a new 
semiotics, based on images and not words. Accordingly, he distinguishes between 
movement-images based on movement in space, and time images based on becoming 
over time. This distinction can also be characterized  as being between the 
thought of spatiality and the thought of temporality, or between signs as 
representations and signs as encounters.


Deleuze’s equation Universe = Brain = Cinema  illustrates the curious but 
related idea that the perception and consciousness of the camera are equal to 
that of the human being. The equation rests on Deleuze’s belief that human 
thought can be produced by the montage of images — without concepts altogether. 
In this view, thought does not require a human thinker. The signifying power of 
machines to constitute and manipulate thought and knowledge is introduced as an 
example of a positive (and positivist) machine unconsciousness, to be 
contrasted with the essentially negative psychoanalytic of human 
unconsciousness. Machines create things while we humans end up first using and 
then ultimately destroying them.




Steve Bindeman
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