Fw: Very OT, but this is freakin' incredible: Cool commercial

2006-03-22 Thread Tammy . VanBoening
All,

I am sure I am breaking list rules by posting this, but. . . this list has 
provided so much to me, I thought adding a bit of enjoyment to say thanks 
- and with as analytical and precise as a writer's mind is, I am sure that 
all of us will deeply appreciate the precision and accuracy that had to go 
into making this commercial - it's beyond cool!!

TVB


Read the story before watching! 
  
There are no computer graphics or digital tricks in the film you are about 
to see. Everything you see happened in real time, exactly as you will see 
it. The film required 606 takes. On the first 605 takes, something, 
usually very minor, didn't work. They would then have to set the whole 
thing up again. The crew spent weeks shooting night and day. By the time 
it was over, they were ready to change professions. The film cost six 
million dollars, and it took three months to complete, including full 
engineering of the sequence. In addition, its two minutes long, so every 
time Honda airs the film on British television, they're shelling out 
enough dough to keep any one of us in clover for a lifetime; however, it 
is fast becoming the most downloaded advertisement in Internet history. 
Honda executives figure the ad will soon pay for itself simply in free 
viewings. (Honda isn't paying a dime to have you watch this commercial). 
When the ad was pitched to senior executives, they signed off on it 
immediately without hesitation - including the costs. There are only six 
hand-made Accords in the world. To the horror of Honda engineers, the 
filmmakers disassembled two of them to make the film. Everything you see 
in the film (aside from the walls, floor, ramp, and complete Honda Accord) 
is parts from those two cars. 
  
The voiceover is Garrison Keillor. When the ad was shown to Honda 
executives, they liked it and commented on how amazing computer graphics 
have gotten. They fell off their chairs when they found out it was for 
real. Oh, and about those funky windshield wipers -- on the new Accords, 
the windshield wipers have water sensors and are designed to start doing 
their thing automatically as soon as they become wet. It looks a bit weird 
in the commercial. 
  
  
http://www.steelcitysfinest.com/HondaAccordAd.htm 
  
  
 
- Message from [EMAIL PROTECTED] on Tue, 14 Mar 2006 12:32:38 
-0500 - 
To:
[EMAIL PROTECTED] 
Subject:
FW: Cool commercial

 
 
Richard Mooney 
Kraft Foods 
Kroger Region 
303-784-7557 Work 
303-784-7521 Fax 
[EMAIL PROTECTED] 
-Original Message-
From: Calhoun, James 
Sent: Monday, March 13, 2006 4:36 PM
To: 'Jonas Aristondo (E-mail)'; 'Tom Coates (E-mail)'; 'Rob Dungan 
(E-mail)'; 'John Enger (E-mail)'; 'Kevin Fitzgerald (E-mail)'; 'Nelson 
Gary (E-mail)'; Hanrahan, Peter F. ; 'Don Hill (E-mail)'; 'Yungner Jimy 
(E-mail)'; Mooney, Richard ; 'Dennis Ohara (E-mail)'; Owens, Jim P. ; 
'Peter Perry (E-mail)'; 'Bosselman Fred (E-mail)'
Subject: FW: Cool commercial

  
-Original Message-
From: Stewart, Jeff W 
Sent: Monday, March 13, 2006 3:30 PM
To: Tracy, Tom X. ; Ralph (E-mail); Calhoun, James 
Subject: FW: Cool commercial

  
-Original Message-
From: Larry Hansen [mailto:[EMAIL PROTECTED]
Sent: Wednesday, March 08, 2006 4:11 PM
To: mikehasslinger; Mark Murray; [EMAIL PROTECTED]; 
[EMAIL PROTECTED]; [EMAIL PROTECTED]; [EMAIL PROTECTED]
Subject: Cool commercial

  
Read the story before watching! 
  
There are no computer graphics or digital tricks in the film you are about 
to see. Everything you see happened in real time, exactly as you will see 
it. The film required 606 takes. On the first 605 takes, something, 
usually very minor, didn't work. They would then have to set the whole 
thing up again. The crew spent weeks shooting night and day. By the time 
it was over, they were ready to change professions. The film cost six 
million dollars, and it took three months to complete, including full 
engineering of the sequence. In addition, its two minutes long, so every 
time Honda airs the film on British television, they're shelling out 
enough dough to keep any one of us in clover for a lifetime; however, it 
is fast becoming the most downloaded advertisement in Internet history. 
Honda executives figure the ad will soon pay for itself simply in free 
viewings. (Honda isn't paying a dime to have you watch this commercial). 
When the ad was pitched to senior executives, they signed off on it 
immediately without hesitation - including the costs. There are only six 
hand-made Accords in the world. To the horror of Honda engineers, the 
filmmakers disassembled two of them to make the film. Everything you see 
in the film (aside from the walls, floor, ramp, and complete Honda Accord) 
is parts from those two cars. 
  
The voiceover is Garrison Keillor. When the ad was shown to Honda 
executives, they liked it and commented on how amazing computer graphics 
have gotten. They fell off their chairs when they found out it was for 
real. Oh, and about those 

Re: Fw: Very OT, but this is freakin' incredible: Cool commercial

2006-03-22 Thread pearlrosenberg
Thanks, Tammy.
If you don't know who Rube Goldberg was, google him.
Pearl Rosenberg
TeleHealth Services


- Original Message - 
From: [EMAIL PROTECTED] 
Date: Wednesday, March 22, 2006 10:57 am 
Subject: Fw: Very OT, but this is freakin' incredible: Cool commercial 
To: framers@frameusers.com 

 All, 
 
 I am sure I am breaking list rules by posting this, but. . . this 
 list has 
 provided so much to me, I thought adding a bit of enjoyment to say 
 thanks 
 - and with as analytical and precise as a writer's mind is, I am 
 sure that 
 all of us will deeply appreciate the precision and accuracy that 
 had to go 
 into making this commercial - it's beyond cool!! 
 
 TVB 
 
 
 Read the story before watching! 
 
 There are no computer graphics or digital tricks in the film you 
 are about 
 to see. Everything you see happened in real time, exactly as you 
 will see 
 it. The film required 606 takes. On the first 605 takes, 
 something, 
 usually very minor, didn't work. They would then have to set the 
 whole 
 thing up again. The crew spent weeks shooting night and day. By 
 the time 
 it was over, they were ready to change professions. The film cost 
 six 
 million dollars, and it took three months to complete, including 
 full 
 engineering of the sequence. In addition, its two minutes long, so 
 every 
 time Honda airs the film on British television, they're shelling 
 out 
 enough dough to keep any one of us in clover for a lifetime; 
 however, it 
 is fast becoming the most downloaded advertisement in Internet 
 history. 
 Honda executives figure the ad will soon pay for itself simply in 
 free 
 viewings. (Honda isn't paying a dime to have you watch this 
 commercial). 
 When the ad was pitched to senior executives, they signed off on 
 it 
 immediately without hesitation - including the costs. There are 
 only six 
 hand-made Accords in the world. To the horror of Honda engineers, 
 the 
 filmmakers disassembled two of them to make the film. Everything 
 you see 
 in the film (aside from the walls, floor, ramp, and complete Honda 
 Accord) 
 is parts from those two cars. 
 
 The voiceover is Garrison Keillor. When the ad was shown to Honda 
 executives, they liked it and commented on how amazing computer 
 graphics 
 have gotten. They fell off their chairs when they found out it was 
 for 
 real. Oh, and about those funky windshield wipers -- on the new 
 Accords, 
 the windshield wipers have water sensors and are designed to start 
 doing 
 their thing automatically as soon as they become wet. It looks a 
 bit weird 
 in the commercial. 
 
 
 http://www.steelcitysfinest.com/HondaAccordAd.htm 
 
 
 
 - Message from [EMAIL PROTECTED] on Tue, 14 Mar 2006 
 12:32:38 
 -0500 - 
 To: 
 [EMAIL PROTECTED] 
 Subject: 
 FW: Cool commercial 
 
 
 
 Richard Mooney 
 Kraft Foods 
 Kroger Region 
 303-784-7557 Work 
 303-784-7521 Fax 
 [EMAIL PROTECTED] 
 -Original Message- 
 From: Calhoun, James 
 Sent: Monday, March 13, 2006 4:36 PM 
 To: 'Jonas Aristondo (E-mail)'; 'Tom Coates (E-mail)'; 'Rob Dungan 
 (E-mail)'; 'John Enger (E-mail)'; 'Kevin Fitzgerald (E-mail)'; 
 'Nelson 
 Gary (E-mail)'; Hanrahan, Peter F. ; 'Don Hill (E-mail)'; 'Yungner 
 Jimy 
 (E-mail)'; Mooney, Richard ; 'Dennis Ohara (E-mail)'; Owens, Jim 
 P. ; 
 'Peter Perry (E-mail)'; 'Bosselman Fred (E-mail)' 
 Subject: FW: Cool commercial 
 
 
 -Original Message- 
 From: Stewart, Jeff W 
 Sent: Monday, March 13, 2006 3:30 PM 
 To: Tracy, Tom X. ; Ralph (E-mail); Calhoun, James 
 Subject: FW: Cool commercial 
 
 
 -Original Message- 
 From: Larry Hansen [mailto:[EMAIL PROTECTED] 
 Sent: Wednesday, March 08, 2006 4:11 PM 
 To: mikehasslinger; Mark Murray; [EMAIL PROTECTED]; 
 [EMAIL PROTECTED]; [EMAIL PROTECTED]; 
 [EMAIL PROTECTED]: Cool commercial 
 
 
 Read the story before watching! 
 
 There are no computer graphics or digital tricks in the film you 
 are about 
 to see. Everything you see happened in real time, exactly as you 
 will see 
 it. The film required 606 takes. On the first 605 takes, 
 something, 
 usually very minor, didn't work. They would then have to set the 
 whole 
 thing up again. The crew spent weeks shooting night and day. By 
 the time 
 it was over, they were ready to change professions. The film cost 
 six 
 million dollars, and it took three months to complete, including 
 full 
 engineering of the sequence. In addition, its two minutes long, so 
 every 
 time Honda airs the film on British television, they're shelling 
 out 
 enough dough to keep any one of us in clover for a lifetime; 
 however, it 
 is fast becoming the most downloaded advertisement in Internet 
 history. 
 Honda executives figure the ad will soon pay for itself simply in 
 free 
 viewings. (Honda isn't paying a dime to have you watch this 
 commercial). 
 When the ad was pitched to senior executives, they signed off on 
 it 
 immediately without hesitation - including the costs. There are 
 only six 
 hand

Fw: Very OT, but this is freakin' incredible: Cool commercial

2006-03-22 Thread tammy.vanboen...@jeppesen.com
All,

I am sure I am breaking list rules by posting this, but. . . this list has 
provided so much to me, I thought adding a bit of enjoyment to say thanks 
- and with as analytical and precise as a writer's mind is, I am sure that 
all of us will deeply appreciate the precision and accuracy that had to go 
into making this commercial - it's beyond cool!!

TVB


Read the story before watching! 

There are no computer graphics or digital tricks in the film you are about 
to see. Everything you see happened in real time, exactly as you will see 
it. The film required 606 takes. On the first 605 takes, something, 
usually very minor, didn't work. They would then have to set the whole 
thing up again. The crew spent weeks shooting night and day. By the time 
it was over, they were ready to change professions. The film cost six 
million dollars, and it took three months to complete, including full 
engineering of the sequence. In addition, its two minutes long, so every 
time Honda airs the film on British television, they're shelling out 
enough dough to keep any one of us in clover for a lifetime; however, it 
is fast becoming the most downloaded advertisement in Internet history. 
Honda executives figure the ad will soon pay for itself simply in "free 
viewings." (Honda isn't paying a dime to have you watch this commercial). 
When the ad was pitched to senior executives, they signed off on it 
immediately without hesitation - including the costs. There are only six 
hand-made Accords in the world. To the horror of Honda engineers, the 
filmmakers disassembled two of them to make the film. Everything you see 
in the film (aside from the walls, floor, ramp, and complete Honda Accord) 
is parts from those two cars. 

The voiceover is Garrison Keillor. When the ad was shown to Honda 
executives, they liked it and commented on how amazing computer graphics 
have gotten. They fell off their chairs when they found out it was for 
real. Oh, and about those funky windshield wipers -- on the new Accords, 
the windshield wipers have water sensors and are designed to start doing 
their thing automatically as soon as they become wet. It looks a bit weird 
in the commercial. 


http://www.steelcitysfinest.com/HondaAccordAd.htm 



- Message from Richard.Mooney at kraft.com on Tue, 14 Mar 2006 12:32:38 
-0500 - 
To:
sarsmom at aol.com 
Subject:
FW: Cool commercial



Richard Mooney 
Kraft Foods 
Kroger Region 
303-784-7557 Work 
303-784-7521 Fax 
richard.mooney at kraft.com 
-Original Message-
From: Calhoun, James 
Sent: Monday, March 13, 2006 4:36 PM
To: 'Jonas Aristondo (E-mail)'; 'Tom Coates (E-mail)'; 'Rob Dungan 
(E-mail)'; 'John Enger (E-mail)'; 'Kevin Fitzgerald (E-mail)'; 'Nelson 
Gary (E-mail)'; Hanrahan, Peter F. ; 'Don Hill (E-mail)'; 'Yungner Jimy 
(E-mail)'; Mooney, Richard ; 'Dennis Ohara (E-mail)'; Owens, Jim P. ; 
'Peter Perry (E-mail)'; 'Bosselman Fred (E-mail)'
Subject: FW: Cool commercial


-Original Message-
From: Stewart, Jeff W 
Sent: Monday, March 13, 2006 3:30 PM
To: Tracy, Tom X. ; Ralph (E-mail); Calhoun, James 
Subject: FW: Cool commercial


-Original Message-
From: Larry Hansen [mailto:lhan...@pinnpointe.com]
Sent: Wednesday, March 08, 2006 4:11 PM
To: mikehasslinger; Mark Murray; ebedford at wavecable.com; 
jstewart at kraft.com; phil.richardson at saralee.com; lori_hansen at 
yahoo.com
Subject: Cool commercial


Read the story before watching! 

There are no computer graphics or digital tricks in the film you are about 
to see. Everything you see happened in real time, exactly as you will see 
it. The film required 606 takes. On the first 605 takes, something, 
usually very minor, didn't work. They would then have to set the whole 
thing up again. The crew spent weeks shooting night and day. By the time 
it was over, they were ready to change professions. The film cost six 
million dollars, and it took three months to complete, including full 
engineering of the sequence. In addition, its two minutes long, so every 
time Honda airs the film on British television, they're shelling out 
enough dough to keep any one of us in clover for a lifetime; however, it 
is fast becoming the most downloaded advertisement in Internet history. 
Honda executives figure the ad will soon pay for itself simply in "free 
viewings." (Honda isn't paying a dime to have you watch this commercial). 
When the ad was pitched to senior executives, they signed off on it 
immediately without hesitation - including the costs. There are only six 
hand-made Accords in the world. To the horror of Honda engineers, the 
filmmakers disassembled two of them to make the film. Everything you see 
in the film (aside from the walls, floor, ramp, and complete Honda Accord) 
is parts from those two cars. 

The voiceover is Garrison Keillor. When the ad was shown to Honda 
executives, they liked it and commented on how amazing computer graphics 
have gotten. They fell off their chairs when they found 

Very OT, but this is freakin' incredible: Cool commercial

2006-03-22 Thread John Sgammato
I saw that a couple of years ago, and then lost the link. I still like to see 
it now and then, and to show it to the newer software developers I write for 
when they are struggling through some late-night bug-fixes. 
There is more on it at Snopes.com: 
http://www.snopes.com/autos/business/hondacog.asp 




From: framers-bounces+jsgammato=imprivata.com at lists.frameusers.com on behalf 
of tammy.vanboen...@jeppesen.com
Sent: Wed 3/22/2006 10:57 AM
To: framers at frameusers.com
Subject: Fw: Very OT, but this is freakin' incredible: Cool commercial



All,

I am sure I am breaking list rules by posting this, but. . . this list has
provided so much to me, I thought adding a bit of enjoyment to say thanks
- and with as analytical and precise as a writer's mind is, I am sure that
all of us will deeply appreciate the precision and accuracy that had to go
into making this commercial - it's beyond cool!!

TVB


Read the story before watching!

There are no computer graphics or digital tricks in the film you are about
to see. Everything you see happened in real time, exactly as you will see
it. The film required 606 takes. On the first 605 takes, something,
usually very minor, didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night and day. By the time
it was over, they were ready to change professions. The film cost six
million dollars, and it took three months to complete, including full
engineering of the sequence. In addition, its two minutes long, so every
time Honda airs the film on British television, they're shelling out
enough dough to keep any one of us in clover for a lifetime; however, it
is fast becoming the most downloaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free
viewings." (Honda isn't paying a dime to have you watch this commercial).
When the ad was pitched to senior executives, they signed off on it
immediately without hesitation - including the costs. There are only six
hand-made Accords in the world. To the horror of Honda engineers, the
filmmakers disassembled two of them to make the film. Everything you see
in the film (aside from the walls, floor, ramp, and complete Honda Accord)
is parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten. They fell off their chairs when they found out it was for
real. Oh, and about those funky windshield wipers -- on the new Accords,
the windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit weird
in the commercial.


http://www.steelcitysfinest.com/HondaAccordAd.htm



- Message from Richard.Mooney at kraft.com on Tue, 14 Mar 2006 12:32:38
-0500 -
To:
sarsmom at aol.com
Subject:
FW: Cool commercial



Richard Mooney
Kraft Foods
Kroger Region
303-784-7557 Work
303-784-7521 Fax
richard.mooney at kraft.com
-Original Message-
From: Calhoun, James
Sent: Monday, March 13, 2006 4:36 PM
To: 'Jonas Aristondo (E-mail)'; 'Tom Coates (E-mail)'; 'Rob Dungan
(E-mail)'; 'John Enger (E-mail)'; 'Kevin Fitzgerald (E-mail)'; 'Nelson
Gary (E-mail)'; Hanrahan, Peter F. ; 'Don Hill (E-mail)'; 'Yungner Jimy
(E-mail)'; Mooney, Richard ; 'Dennis Ohara (E-mail)'; Owens, Jim P. ;
'Peter Perry (E-mail)'; 'Bosselman Fred (E-mail)'
Subject: FW: Cool commercial


-Original Message-
From: Stewart, Jeff W
Sent: Monday, March 13, 2006 3:30 PM
To: Tracy, Tom X. ; Ralph (E-mail); Calhoun, James
Subject: FW: Cool commercial


-Original Message-
From: Larry Hansen [mailto:lhan...@pinnpointe.com]
Sent: Wednesday, March 08, 2006 4:11 PM
To: mikehasslinger; Mark Murray; ebedford at wavecable.com;
jstewart at kraft.com; phil.richardson at saralee.com; lori_hansen at 
yahoo.com
Subject: Cool commercial


Read the story before watching!

There are no computer graphics or digital tricks in the film you are about
to see. Everything you see happened in real time, exactly as you will see
it. The film required 606 takes. On the first 605 takes, something,
usually very minor, didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night and day. By the time
it was over, they were ready to change professions. The film cost six
million dollars, and it took three months to complete, including full
engineering of the sequence. In addition, its two minutes long, so every
time Honda airs the film on British television, they're shelling out
enough dough to keep any one of us in clover for a lifetime; however, it
is fast becoming the most downloaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free
viewings." (Honda isn't paying a dime to have you watch this commercial).
When the ad was pitched to senior executi

Fw: Very OT, but this is freakin' incredible: Cool commercial

2006-03-22 Thread pearlrosenb...@nc.rr.com
Thanks, Tammy.
If you don't know who Rube Goldberg was, google him.
Pearl Rosenberg
TeleHealth Services


- Original Message - 
From: tammy.vanboen...@jeppesen.com 
Date: Wednesday, March 22, 2006 10:57 am 
Subject: Fw: Very OT, but this is freakin' incredible: Cool commercial 
To: framers at frameusers.com 

> All, 
> 
> I am sure I am breaking list rules by posting this, but. . . this 
> list has 
> provided so much to me, I thought adding a bit of enjoyment to say 
> thanks 
> - and with as analytical and precise as a writer's mind is, I am 
> sure that 
> all of us will deeply appreciate the precision and accuracy that 
> had to go 
> into making this commercial - it's beyond cool!! 
> 
> TVB 
> 
> 
> Read the story before watching! 
> 
> There are no computer graphics or digital tricks in the film you 
> are about 
> to see. Everything you see happened in real time, exactly as you 
> will see 
> it. The film required 606 takes. On the first 605 takes, 
> something, 
> usually very minor, didn't work. They would then have to set the 
> whole 
> thing up again. The crew spent weeks shooting night and day. By 
> the time 
> it was over, they were ready to change professions. The film cost 
> six 
> million dollars, and it took three months to complete, including 
> full 
> engineering of the sequence. In addition, its two minutes long, so 
> every 
> time Honda airs the film on British television, they're shelling 
> out 
> enough dough to keep any one of us in clover for a lifetime; 
> however, it 
> is fast becoming the most downloaded advertisement in Internet 
> history. 
> Honda executives figure the ad will soon pay for itself simply in 
> "free 
> viewings." (Honda isn't paying a dime to have you watch this 
> commercial). 
> When the ad was pitched to senior executives, they signed off on 
> it 
> immediately without hesitation - including the costs. There are 
> only six 
> hand-made Accords in the world. To the horror of Honda engineers, 
> the 
> filmmakers disassembled two of them to make the film. Everything 
> you see 
> in the film (aside from the walls, floor, ramp, and complete Honda 
> Accord) 
> is parts from those two cars. 
> 
> The voiceover is Garrison Keillor. When the ad was shown to Honda 
> executives, they liked it and commented on how amazing computer 
> graphics 
> have gotten. They fell off their chairs when they found out it was 
> for 
> real. Oh, and about those funky windshield wipers -- on the new 
> Accords, 
> the windshield wipers have water sensors and are designed to start 
> doing 
> their thing automatically as soon as they become wet. It looks a 
> bit weird 
> in the commercial. 
> 
> 
> http://www.steelcitysfinest.com/HondaAccordAd.htm 
> 
> 
> 
> - Message from Richard.Mooney at kraft.com on Tue, 14 Mar 2006 
> 12:32:38 
> -0500 - 
> To: 
> sarsmom at aol.com 
> Subject: 
> FW: Cool commercial 
> 
> 
> 
> Richard Mooney 
> Kraft Foods 
> Kroger Region 
> 303-784-7557 Work 
> 303-784-7521 Fax 
> richard.mooney at kraft.com 
> -Original Message- 
> From: Calhoun, James 
> Sent: Monday, March 13, 2006 4:36 PM 
> To: 'Jonas Aristondo (E-mail)'; 'Tom Coates (E-mail)'; 'Rob Dungan 
> (E-mail)'; 'John Enger (E-mail)'; 'Kevin Fitzgerald (E-mail)'; 
> 'Nelson 
> Gary (E-mail)'; Hanrahan, Peter F. ; 'Don Hill (E-mail)'; 'Yungner 
> Jimy 
> (E-mail)'; Mooney, Richard ; 'Dennis Ohara (E-mail)'; Owens, Jim 
> P. ; 
> 'Peter Perry (E-mail)'; 'Bosselman Fred (E-mail)' 
> Subject: FW: Cool commercial 
> 
> 
> -Original Message- 
> From: Stewart, Jeff W 
> Sent: Monday, March 13, 2006 3:30 PM 
> To: Tracy, Tom X. ; Ralph (E-mail); Calhoun, James 
> Subject: FW: Cool commercial 
> 
> 
> -Original Message- 
> From: Larry Hansen [mailto:lhansen at pinnpointe.com] 
> Sent: Wednesday, March 08, 2006 4:11 PM 
> To: mikehasslinger; Mark Murray; ebedford at wavecable.com; 
> jstewart at kraft.com; phil.richardson at saralee.com; 
> lori_hansen at yahoo.comSubject: Cool commercial 
> 
> 
> Read the story before watching! 
> 
> There are no computer graphics or digital tricks in the film you 
> are about 
> to see. Everything you see happened in real time, exactly as you 
> will see 
> it. The film required 606 takes. On the first 605 takes, 
> something, 
> usually very minor, didn't work. They would then have to set the 
> whole 
> thing up again. The crew spent weeks shooting night and day. By 
> the time 
> it was over, they were ready to change professions. The film cost 
> six 
> million dollars, and it took three months to complet