[Framework-Team] Re: Plone Messaging

2009-05-06 Thread Hanno Schlichting
Matt Hamilton wrote:
 On 6 May 2009, at 01:44, Ross Patterson wrote:
 These kind of messages are not largely or exclusively technically,
 marketing, or user oriented.  They require a cohesion of all concerns.

 Maybe I'm trying to be structural about something that shouldn't be
 addressed that way.  It does seem, however, that this is a significant
 challenge for our communities.  No?
 
 I see what you are getting at here.  I think one event that does do a
 lot for this is the Plone Conference keynote by Alan and Alex. Or the
 'what coming up in release X'  talks that Alex usually does.  These
 generally focus on what is coming up feature-wise and I think do a lot
 to set expectations of what is coming up. Now I know that Alex is often
 (and I hope you don't mind me saying this Alex) quite ambitious in his
 visions for Plone in some of these talks, but I think that is a good
 thing.

I have been sitting with a big smile in my face in all keynotes I
attended, knowing that half of what our founders where talking about was
not to be taken too seriously ;)

I think we do have two types of messaging going on here. One is the real
marketing messaging to our customers. These better only promise features
and directions that are based on some good ground, as in whatever is
actually released or in late beta / release candidates.

The other one is part of the community conversation about where we are
headed. It's trying to build consensus or set expectations on where we
should go. The keynotes do have a bit of both, but a talk from Alexander
about the Future of the Plone UI is pretty much completely in the later
scope. Another aspect of these internal conversations is also to attract
people to the idea. If you have an idea that you cannot technically or
time-wise implement, you need to market the idea to the community, so it
is on the one side accepted as something we should do but on the other
hand you also need to attract someone who wants to do it for you.

Thanks to our open discussion nature we do have the conversation about
what to do next in the same open way as everything else. If an outsider
mistakes these as factual promises on some deliverables he has a bit
more to learn about Open Source. What you can count on is what is
released in a final version. This holds true for commercial vendors in
the same way, which might remove a feature from a late beta release.

The added value you get in Open Source is that you can see the debates
about the future direction, which in many commercial solutions will be
hidden behind the doors of some meetings. And you can even engage and
try to change these directions.

The abstraction-loving German in me sometimes wants to structure these
things and appoint people, get clear responsibilities. But so far I
failed to see any way that could be done or would be useful for this
particular challenge.

Hanno


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[Framework-Team] Re: Plone Messaging

2009-05-05 Thread Ross Patterson
JoAnna Springsteen jluv...@gmail.com
writes:

 So could a team be formed or delegated with the responsibility of
 reviewing Plone messaging?  Would such an institution be a slippery
 slope to too much dogma or other stifling restriction?  What might be
 some other ways to improve messaging in Plone communities?  Is this an
 issue we're already addressing sufficiently and we just need to give it
 time?  Is there a value to enshrining this process even if it's already
 happening?  Is this not an issue?  :)

 I believe that this is already being addressed with the work
 Gabrielle, Mark, et. al. have been doing. It's slowly becoming more
 and more visible (15 Questions, organized representation at events
 like NTEN  World Internet Expo, etc). While I'm not sure exactly who
 all is involved on the team, from what I've heard, there is a plan
 taking shape. I'm sure, like most of our teams, they probably need
 more help.

 Personally, I think one of the things that would help is a formal
 PR/Marketing/Evangelism contact so that any journalists looking to
 write about Plone or any press releases put out always have a
 representative to go to. Establishing a relationship with the such
 people can be very valuable when it comes to promoting events like
 World Plone Day or the Conference. Telling people to contact a mailing
 list just isn't enough (tho I think it should still be done so we have
 a record of such messages/inquiries).
 Establishing a leadership team for the doc team has helped us get
 organized and we operate much like the framework team. Having a
 recognized leadership for all of Plone's working groups might benefit
 from a guiding team?

I meant messaging in a sense larger than just marketing.  I think we
need to better communicate with and educate our communities of
consultants, developers, and users regarding subjects other than just
marketing and press.

For example, what expectations should consultants communicate to
technically minded clients about features in the next release?  When a
sysadmin and sometimes hacker at a non-profit gets excited about Plone
and starts advocating for its usage internally, what will she have read
that helped her set expectations that will guide her towards success?
What will a consultant have read by the time they decide to start taking
on Plone jobs to help guide ethical and successful consulting?  If any
of these people started or joined discussions on IRC, on the mailing
lists, or at a conference, will the community members participating in
those discussions have encountered enough queues about appropriate
messaging?

These kind of messages are not largely or exclusively technically,
marketing, or user oriented.  They require a cohesion of all concerns.

Maybe I'm trying to be structural about something that shouldn't be
addressed that way.  It does seem, however, that this is a significant
challenge for our communities.  No?

Ross


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