|  > It is straightforward to replace brand overloading with brand segmentation,
|  > including informal segmentation that is later formalized upon wide
|  > adoption.
|  >
|
|  huh?
|
|  Conor

Andy (or Craig or anyone) can fork the single Apache brand to differentiate 
projects that are "community" or "standards" or "foo" -oriented.   If the distinction 
turns out be predictive (of code quality or innovation or discussion
quality or ...), then people will use the 

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