---------- Forwarded message ---------
From: make-sunsets <i...@makesunsets.com>
Date: Sat, 31 Dec 2022, 19:32
Subject: Make Sunsets Monthly: Press
To: <andrew.lock...@gmail.com>


getting... some attention
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[image: make-sunsets]
<https://makesunsets.com/_t/c/A1030005-1735F7A47FD3CCC5-F097584C?l=AADEOeusJQuEjHi1KhMY%2Bd9areH2ul7kgQkLvYDR0vEffZU0RcYVv7Wh6s%2BlhmiDoQxoAtU2bfMaOwkwGWgR5LzTYWo94A1%2FYR7gJikVjmzxga2I%2F0cc%2BD921PKDnVAyhwJCQSRrG5FUnQD%2FHFYq8X9U5VbLEoOYFPZm5oMOOdLCf%2BWwYSHgAFK%2Fj11LOMuq9z%2BwqbpL9hSz9J0y6wYYiohJpYEyH3OFseOx3NFCbhzZcBo%2F1295el99CLKiuc1585u4j6iq7Bxa3eRIXoyGS%2F%2FU9ipTwjpamkc%3D&c=AAD6%2Bt%2BKTKMZJQm%2Bi18IKmeMc7iFcFNKZJm0HnSn6TWN6QmIpCet6HH9wnomD7B7FSNsWBM4BeP%2BIp3HLZ4Kx9lXop1Eg04pbWM535IU6Iq7jQKhW2a4R5ZMt4q34p%2FGb5Tr2SyEG7x13r7%2BYAiuFWkBABL60tpddle8biw8B7AUt%2BdcxryZ4upmi5skgoxkiCPJaHz%2F5oqx5jwnXM7%2B%2FtiHwRSzT1HV2JL3vgyK4ZXEnF0UDGmDgd59SZRfqe7gPl78uCGIB39vqWyLnJoWNsFsYj0KBWCLyKX%2B9qJvA0jfIb8KHwNAo91ReZuiwzKmFgq399pM5guqw69mzm5icgSJBZxSxvT%2By0jUuG%2FYSCcpdVnduch8ElInH6IZKScLuzVfVgsQuV3oC2Q6oPD%2BLZenA7mtU5h8DiKBvUGIYu4BxYj3b1DG%2BTSTZvkOb4RSbbGZLgOvo7mkf7mowuPFj8iZwKeIVnzgHyCLJDz9at%2FjRPM66ZY11XpaRpKaXRbUC463ECK0vjPCf60ALgnGL11kL08zauFfnTOK3jgGCt6gw1QkPP4Xb9o%3D>

Cash In Bank: $658,849
Burn: $40,539
Runway: 16 months

The decision for when to launch in media was taken out of our hands: MIT
Technology Review was going to write about us, with or without our
comments. The resultant piece
<https://makesunsets.com/_t/c/A1030005-1735F7A47FD3CCC5-F097584C?l=AAAnkLKXv6ba%2FNV0JGxcGc2tchA1WFOtFrnwnpu7UhPEGzgEQd4MRBN%2BRJeeVXdCkv9X%2FpnhJDFBatGYTVuTKoduah3U3JUsHxiT3AQ7DD8Srts3rIa4aY2IL8q79vt7mMutsWkGpCKsw07q%2B0VoviZPJfoKhry1xO%2BA9rMH4Wrtf%2F95H81VKe6JlK8rUn5NudESOhctt9uTNQh4c8dMi%2FCwGqR%2BDx1CQ4DahwRWiQ7cZH5GfONI%2FY%2F5Ytz%2BG9itR8dAra%2BU4Ys2GWD1pelklmm82RRW4aV2ZaQlHyFWDhzyFlp3u0LBfIWVsb5ECh04E5RuK0fu2KwSfgbhya%2FM8A0MQGHp8qj1Of%2BbxfO7Q6qkp%2B2%2FbTuxlf%2BtRU4jBFPCG7kqAFHZRG%2FsloM7wg0ZfHf%2BVGBCHblgE7U0pt2Er9lE0pr685x6UmG%2BIlxeALIN9Aq6ucDRhqTYhA%3D%3D&c=AAD6%2Bt%2BKTKMZJQm%2Bi18IKmeMc7iFcFNKZJm0HnSn6TWN6QmIpCet6HH9wnomD7B7FSNsWBM4BeP%2BIp3HLZ4Kx9lXop1Eg04pbWM535IU6Iq7jQKhW2a4R5ZMt4q34p%2FGb5Tr2SyEG7x13r7%2BYAiuFWkBABL60tpddle8biw8B7AUt%2BdcxryZ4upmi5skgoxkiCPJaHz%2F5oqx5jwnXM7%2B%2FtiHwRSzT1HV2JL3vgyK4ZXEnF0UDGmDgd59SZRfqe7gPl78uCGIB39vqWyLnJoWNsFsYj0KBWCLyKX%2B9qJvA0jfIb8KHwNAo91ReZuiwzKmFgq399pM5guqw69mzm5icgSJBZxSxvT%2By0jUuG%2FYSCcpdVnduch8ElInH6IZKScLuzVfVgsQuV3oC2Q6oPD%2BLZenA7mtU5h8DiKBvUGIYu4BxYj3b1DG%2BTSTZvkOb4RSbbGZLgOvo7mkf7mowuPFj8iZwKeIVnzgHyCLJDz9at%2FjRPM66ZY11XpaRpKaXRbUC463ECK0vjPCf60ALgnGL11kL08zauFfnTOK3jgGCt6gw1QkPP4Xb9o%3D>
has generated a lot of attention: 17k website visits and 14 (small) orders
for cooling credits since it ran. We're not surprised the piece is
controversial, and we're excited by the leads + potential collaborators
this has generated.

We met with 6 potential corporate purchasers, and 5 of these leads remain
warm. We'll meet with at least a dozen more in January.

Andrew learned about conversion rates with some LinkedIn ad tests: CTRs
based on 5 ad variations ranged from 2.9% to 4.62% with a CPC ranging from
$0.63 to $0.76. This month, he'll create unique landing pages for LinkedIn
traffic to increase our Marketing Qualified Leads and find our first
enterprise customer.

Luke moved our lab (including balloon launch bucket truck) from Oakland to
southern Baja. Border was... challenging. Unfortunately, we didn't complete
our planned launches. We will get at least 3 cloud-carrying balloons up in
January, they'll include telemetry, and we'll try hard to recover at least
one. When we do, you'll get video from the stratosphere. Anyone can comment
on our proposed launches here; expect some differences of opinion;)
<https://makesunsets.com/_t/c/A1030005-1735F7A47FD3CCC5-F097584C?l=AADEJ9iVs32GY2ZMos0eyXgmZhVsa34rsobRvz2kS8pY3WOT2AYFu9hNymKdONcFUzjFV90Gg9q9Z%2Bq8qwS3X%2BxVAR3jJxs3EbUjFWRpeOL6gvx4sRTnekFaLlkDpRHsYcp%2BeNmuXNCmQdUtixh7LdAUzTxeKUwOkNJ7k5w3BjhO2VnWNYivOde2YllPu1JzsqK5UqNn6qbvwXNQNDPoYPekvLhESWEALxSUgWD%2BRav7rOkYfyo%2B3NV0JrDjXlD9mkSXlNJW%2BrnPus%2FMcE%2FebajscdK55LW8KsjMBdmAAPtL5Xzgjqj0%2BAFDfDtsP00id0eA92dkJ8L159XLyit%2FTExWDXyyanO0Y5u39HNd0WnXam0n6R%2BzZBsb2RHVj6eixKycT0hpV70%3D&c=AAD6%2Bt%2BKTKMZJQm%2Bi18IKmeMc7iFcFNKZJm0HnSn6TWN6QmIpCet6HH9wnomD7B7FSNsWBM4BeP%2BIp3HLZ4Kx9lXop1Eg04pbWM535IU6Iq7jQKhW2a4R5ZMt4q34p%2FGb5Tr2SyEG7x13r7%2BYAiuFWkBABL60tpddle8biw8B7AUt%2BdcxryZ4upmi5skgoxkiCPJaHz%2F5oqx5jwnXM7%2B%2FtiHwRSzT1HV2JL3vgyK4ZXEnF0UDGmDgd59SZRfqe7gPl78uCGIB39vqWyLnJoWNsFsYj0KBWCLyKX%2B9qJvA0jfIb8KHwNAo91ReZuiwzKmFgq399pM5guqw69mzm5icgSJBZxSxvT%2By0jUuG%2FYSCcpdVnduch8ElInH6IZKScLuzVfVgsQuV3oC2Q6oPD%2BLZenA7mtU5h8DiKBvUGIYu4BxYj3b1DG%2BTSTZvkOb4RSbbGZLgOvo7mkf7mowuPFj8iZwKeIVnzgHyCLJDz9at%2FjRPM66ZY11XpaRpKaXRbUC463ECK0vjPCf60ALgnGL11kL08zauFfnTOK3jgGCt6gw1QkPP4Xb9o%3D>

How to help? Consider asking 1 or more of your favorite companies when they
intend to reach net zero and how they'll do so. If you get an interesting
answer back, please share it (and contact info for whoever provided it)
with us.

Thanks and Happy New Year!

-Andrew and Luke
makesunsets.com : global cooling
<https://makesunsets.com/_t/c/A1030005-1735F7A47FD3CCC5-F097584C?l=AACxGQn5V14NYleOhKROo%2BeY0JZ0ndr0r4M2JEij0qU1%2BGTsiztq59FqtPyj%2BE0iH0WillFKT7qeeZHJyoe3pbBtq0rEzMwuLl00Kr5lJ%2FT29X2rPeCq4a81QEKHNFQRBW8LnltvC%2Bomh3VjC76FgNvNislZ6Qq78Bd3SAFXGBxxe32EYzqiawM5vOJYkWnk%2F1DKldvXUTb64oO9iPX3nGMnfJV%2Be2VH%2BPuh9%2FLWDz4bRw7ojY7invAT6UUtOaTTiqzw8UU5A%2FRPuCrc5IbIuVsD%2Fo%2BqMDAU1G38&c=AAD6%2Bt%2BKTKMZJQm%2Bi18IKmeMc7iFcFNKZJm0HnSn6TWN6QmIpCet6HH9wnomD7B7FSNsWBM4BeP%2BIp3HLZ4Kx9lXop1Eg04pbWM535IU6Iq7jQKhW2a4R5ZMt4q34p%2FGb5Tr2SyEG7x13r7%2BYAiuFWkBABL60tpddle8biw8B7AUt%2BdcxryZ4upmi5skgoxkiCPJaHz%2F5oqx5jwnXM7%2B%2FtiHwRSzT1HV2JL3vgyK4ZXEnF0UDGmDgd59SZRfqe7gPl78uCGIB39vqWyLnJoWNsFsYj0KBWCLyKX%2B9qJvA0jfIb8KHwNAo91ReZuiwzKmFgq399pM5guqw69mzm5icgSJBZxSxvT%2By0jUuG%2FYSCcpdVnduch8ElInH6IZKScLuzVfVgsQuV3oC2Q6oPD%2BLZenA7mtU5h8DiKBvUGIYu4BxYj3b1DG%2BTSTZvkOb4RSbbGZLgOvo7mkf7mowuPFj8iZwKeIVnzgHyCLJDz9at%2FjRPM66ZY11XpaRpKaXRbUC463ECK0vjPCf60ALgnGL11kL08zauFfnTOK3jgGCt6gw1QkPP4Xb9o%3D>

*make-sunsets*

© 2022 make-sunsets

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