Social movements sometimes have unofficial messengers or mascots that epitomize the movement's ideals (in businesses, these are called "brand ambassadors"). Stakeholders begin to judge the movement based on the attributes of these mascots. What if the lifestyles or behaviors of these mascots contradict the movement's core message? Should the movement continue to embrace them? Here is a short piece we published today on the "messenger problem" that the US environmental movement faces: https://www.thesolutionsjournal.com/article/environmental-movement-need-new-messengers/ Comments are always welcome; please email them directly to me. Aseem ******************************************************************** Aseem Prakash Professor, Department of Political Science Walker Family Professor for the College of Arts and Sciences Founding Director, UW Center for Environmental Politics 39 Gowen Hall, Box 353530 University of Washington Seattle, WA 98195-3530 http://faculty.washington.edu/aseem/ http://depts.washington.edu/envirpol/
