Re: Could advertising backfire?

2007-10-04 Thread Ben Scott
On 9/29/07, Jim Kuzdrall <[EMAIL PROTECTED]> wrote: > There seems to be a strong drive to just rush out and advertise > while skipping the work of identifying your target population ... Perhaps a better term would be "publicizing". More specifically, there are two ways I can think of to incre

Re: Could advertising backfire?

2007-10-04 Thread Ted Roche
Jim Kuzdrall wrote: > > What if you get a significant number of new people to come to a > meeting, but they find the presentation misses their interest target? > How many times will they respond to a gnhLUG advert again? Likely none, if they are rational. Though you never know. Some peopl

Could advertising backfire?

2007-09-29 Thread Jim Kuzdrall
On Tuesday 25 September 2007 09:05, Ted Roche wrote: > What are other folks doing? MeetUp? Eventful? Upcoming? Anyone found > a trick that really works, or an audience that's really interested in > hearing what you have to say? Know of someplace else we should > advertise? Ideas welcomed. The