This BBC news article today about a man who discovered that pictures of his 
amputated leg had been used in ads without his consent may help to illustrate 
one of the problems with pushing for OA with ubiquitous licensing. I have no 
idea if the image was CC licensed or not; that is not the point, rather the 
point is to give more thought to the implications of re-use. In brief, with 
such images other rights are often involved besides copyright, such as privacy 
and publicity rights.

Article here:
https://www.bbc.com/news/world-europe-49029845

If researchers and publishers use CC licenses that actively invite re-use of 
material, they increase the chances of situations like this for human subjects. 
Researchers in Canada have an ethical obligation to protect human subjects; I 
submit that this is reason to avoid open licensing with such material. People 
who have consented to participate in a weight loss study have not consented to 
have their photos used in targeted advertising to their friends on social media 
by weight loss companies. I argue that a weight loss company would have good 
reason to interpret CC-BY as an invitation to this kind of downstream 
commercial use.

This is also a legal risk for researchers, their employers, publishers and 
policy-makers who require open licensing, because a problematic downstream 
re-user could use the open license as a defence. This could start a chain of 
lawsuits (I thought this was ok because CC-BY: sue author; author used CC-BY 
because advised or required to do so by journal or policy-maker, author sues 
journal or policy-maker...)

It is naive to think that a blanket invitation to re-use material from 
scholarly works will be used exclusively or even primarily for the purposes of 
advancing knowledge.

Common uses of material such as images of people in social media include (along 
with many beneficial uses) cyberbullying, doxing, revenge porn, targeted 
advertising, posting, re-posting and tagging photos without permission, and 
altering photos without permission, to name a few not-so-social uses of new 
media.

I wish we lived in a world where mutual respect and consideration could be 
taken for granted. Today, it is not clear that we can expect this standard even 
from elected leaders. For human subjects, it is not much to ask that we take 
the small step of avoiding attaching licenses granting blanket downstream 
re-use rights to anyone, to reduce the risk of harm and to make it as easy as 
possible to use legal remedies to stop harm, should this be necessary.

best,

Dr. Heather Morrison
Associate Professor, School of Information Studies, University of Ottawa
Professeur Agrégé, École des Sciences de l'Information, Université d'Ottawa
Principal Investigator, Sustaining the Knowledge Commons, a SSHRC Insight 
Project
sustainingknowledgecommons.org
heather.morri...@uottawa.ca
https://uniweb.uottawa.ca/?lang=en#/members/706
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