Mixed response to 'The Da Vinci Code'
Indo-Asian News Service

New Delhi, May 26 (IANS) After days of will it, won't it, "The Da
Vinci Code" finally opened here Friday but to a mixed response, with
some cinemas reporting a phenomenal response while others saying it
was getting off to a slow start.

While tickets were there for the asking in the MMX cineplex in Noida
on the outskirts of the city, in south Delhi's PVR Saket, for
instance, you can't get to see the movie till Monday - except for the
eager beaver moviegoer who queued up outside the window first thing in
the morning.

Sourav Verma, vice president of PVR cinemas that runs a chain of
multiplexes across the city as well as in Gurgaon and Noida, said the
response was overwhelming.

"We opened out booking counter Thursday evening and the response is
phenomenal. People are going for advance booking even for the next two
days," Verma told IANS.

It was a different story across town.

"We sold only 18 tickets for our first show of the day and there are
not many advance bookings. The hall has a seating capacity of 269,"
said a ticket seller at MMX theatre, Noida.

"We are not sure about the future of the film. Something can only be
said after a week," he added about the Tom Hanks starrer based on the
bestseller by Dan Brown.

Officials in west Delhi's Fun Cinema said response to the movie was
"not that great" with just over 20 percent booking for the first show.

"In a 312 capacity hall, only 64 tickets have been sold for the first
show. We are running five shows a day of 'The Da Vinci Code' and hope
that it will attract more audience in the next shows," said
Shailendra, deputy manager at Fun cinema's box office.

Shipra Jam multiplex in the satellite town of Ghaziabad had recorded
40 percent sales.

"We have sold 40 percent of our capacity for the first show and
tickets are available for our next shows," said Sunil Anand, marketing
head of the multiplex.

The film, which promotes the theory that Jesus married Mary Magdalene
and started a bloodline, evoked a furore amongst a section of
Christian leaders who demanded that it be banned.

Following this, Information and Broadcasting Minister Priya Ranjan
Dasmunsi had put its release on hold, even though the Censor Board had
cleared it. It was earlier scheduled for release May 19.

India is the only country in the world where the film is being
released with a disclaimer at the beginning and at the end.

The Ron Howard movie has opened to a worldwide weekend box office
taking of $224 million, making it the second biggest worldwide opening
for any film, a statement from the distributors Sony said.

"Star Wars Episode III" opened to $253 million globally one year ago.
"The Da Vinci Code" opened on 12,000 screens internationally, the
statement said.
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Frederick 'FN' Noronha   | Yahoomessenger: fredericknoronha
http://fn.goa-india.org     | [EMAIL PROTECTED]
Independent Journalist   | +91(832)2409490 Cell 9822122436
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Photographs from Goa: http://www.flickr.com/photos/fn-goa/popular-views/

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