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http://www.macauhub.com.mo/en/news.php?ID=2057
Portugal's Confucius Institute trains entrepreneurs for business with
China [ 2006-09-20 ]
Guimaraes, Portugal, 20 Sept – The Portuguese Confucius Institute is
promoting training courses in coming weeks on culture and business in
China for entrepreneurs and managers from Portugal aimed to develop
commercial relations between the two countries.
Under the banner: "China, History Culture and Business", the courses
run Sept 22-23 and Oct 6-7 and aim to "give participants information
on a range of subjects relating to the Chinese reality, allowing them
to maximize chances of success in the approach to the market."
The Confucius Institute has been established at the Minho University
in northern Portugal since July and has undertaken joint projects with
various Chinese higher-education institutions.
The course will be given by the institute's director, Sun Lan, and its
Chinese-language teacher, Luis Cabral.
China is a country of which companies must have a higher than normal
level of awareness, noted Cabral, and the Asian state is presently
experiencing a "very profound" social and psychological
transformation.
These changes are a result of globalization and many western ideas are
being "assimilated by the Chinese people", he added.
The courses are targeted at businessmen, company chiefs and senior
management and the knowledge gained will give "some interesting tools,
which will undoubtedly facilitate understanding of the other side by
those establishing business relations", said Cabral.
China's deputy education minister, Wu Qidi, visited the Minho
University last week, when the college's rector said he wanted to
expand science and technology partnerships with China and involve
Portuguese companies in the project. (macauhub)
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Frederick Noronha http://fn.goa-india.org 9822122436 +91-832-240-9490
http://fredericknoronha.wordpress.com http://www.flickr.com/photos/fn-goa/
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