http://www.indianwineacademy.com/item_4_205.aspx

Wine to Cost More in Goa

The import fee on wine is being doubled from Rs.50 a bulk litre to Rs.
100, along with increase in various license fees in the budget
announced by the Robin Hood of Goa, Mr. Dayanand Narvekar. Subhash
Arora, President of Indian Wine Academy reports

" ;Any person drinking expensive liquor can always afford to pay more.
This is our way of taking from the rich and giving to the poor," said
the state finance minister after presenting the state budget on
Wednesday.

The current state excise duty of 4% has been waived for all fruit
wines being produced from natural fermentation.

The excise duty on wines imported and sold in Goa will be increased
marginally from Rs 6 to Rs 8 per bulk litre. Besides, a fee of Rs 10
is proposed to be levied per case of wine up to 9 bulk litres.

The license fee for retail sales is also being doubled from the
existing Rs.50, 000 to Rs.100, 000 for the A category retail stores.

The hotels will also be directly affected with an increase in the
annual license fee in all categories across the board.

However, the policy has not taken diktat from the Maharashtra excise
policy of killing the goose that lays the golden egg and the minister
has proposed to make extra revenue for the state without upsetting the
proverbial apple cart.

Rajeev Samant, founder of Sula Vineyard is holding his comments on the
budget increase as it is not clear whether the import of wines means
imports from across the international borders or the Goa border.
Naturally, he will be disappointed if it means across the state, the
definition chosen by the parochial Maharashtra government, he says.

Ranjit Dhuru, CEO of Château d'Ori, the new kid on the block for wines
produced in India, also imports wines from Bordeaux and is in the
process of crossing Maharashtra borders. He is against any increase of
duties on wines. Goa is a tourist haven. By increasing duties on
wines, we are sending a wrong message to the tourists. Whether it is
Indian or imported wines, they should not take any retaliatory
measures and should increase tourism through wine. 'They do not have
wine production of their own (Port and feni are hardly wines- not for
tourists anyway), so they should be more open about wine promotion.'

FineWinesNMore, a Mumbai based importer having a portfolio of decent
labels encompassing both ends of the price spectrum feel that the sale
of imported wines will definitely be affected in the state. 'Goa is a
market for cheaper imports and the increase in costs of Rs.50 or more
will cut into the consumption,' says Dharti Desai, founder and CEO of
the company. 'We will have to go slow in Goa now and will cut down the
number of labels to be registered.' Already stung by high excise
duties in home state, her firm is charting new vistas and moving into
the new markets as far flung as Himachal Pradesh which has a friendly
duty structure, if not a huge market.

However, the budget has brought cheers to Goa based Chateau de Banyan
which, being a state producer gets the benefit of 4% excise reduction
on the wines they produce. Said Sridhar Pongur, Executive Vice
President, Sales and Marketing with a big smile across his face to
delWine in telephonic chat from Bangalore, 'this saving will help us
put more money in our brand.'

He is also not clear whether the increase of special fee from Rs.50 to
Rs.100 a bulk liter is on imported wines or out-of-state wines. He is
seeking clarification from the excise department as the budget is a
finance ministry exercise. 'It will help us if the out-of-state Indian
wines are also taxed. After all Maharashtra has imposed the duty on
out-of-state wines. Karnataka is planning to do the same.' Why Goa
should not follow suit? he wonders.

A great fan of delWine he says, 'I start my day by opening your
website everyday.' Well, there may not be many people as cheerful as
him after reading today's report on the process initiated by
Maharashtra, gradually cutting into the pockets of the new breed of
wine lovers in India, importers, and hoteliers alike.

STOP PRESS: Rajeev Samant has informed delWine a few minutes earlier
that the effect on wines imported from outside the state and sold in
Goa, the rate of excise duty has been increased from the existing
Rs.6/- to Rs.8/- per bulk ltr and on imported wines outside India the
rate of import fee has been increased from the existing Rs.50/- to
Rs.100/- per bulk ltr. 'This means the impact on domestic wines would
be only marginal,' he says with a sigh of relief.

The effect is immediate, i.e. from 27 March, 2008

Budget in Detail:

Here are the details on the proposed increases for the wine and spirit industry.

The excise duty on IMFL other than milk punch wines and beer
manufactured and sold in Goa has been increased from the existing Rs 9
to Rs 15 per bulk litre.

License fee for bars: There will be area-wise licence fee for
bar-cum-restaurants having air-conditioned facilities. Currently there
is no differentiation between AC bars in rural and urban areas. The
licence fee is uniformly Rs 15000 per annum.

In 'A' class municipalities including Panjim municipal limits and
coastal villages, a licence fee of Rs 15,000 will be charged now while
in B class municipalities other than coastal villages, it will be Rs
10,000. For other areas it will be Rs 5,000.

The licence fee for retail sale of IMFL and country liquor in packed
bottles as well as for bar-cum-restaurant is being slightly increased
from Rs. 6,000 to Rs 7,000 in A class municipalities and coastal
villages. In towns other than A class municipalities, it will be Rs
4,000 in place of Rs 3,300, while in villages the licence fee will be
increased from Rs 2,000 from Rs 1,600.

The excise fee on IMFL other than beer and wine imported and sold in
Goa whose maximum retail price is Rs 1000 and above will be charged
excise duty of Rs 200 per proof litre of 750 ml. For bottles with
retail price of less than Rs 500, the excise duty will be Rs 42 and
above Rs 500 it will be retained at Rs 175.

Imported liquor: The import fee towards import of all foreign liquor
into Goa or transported from Custom stations into the State, is
proposed to be hiked. For maximum retail price upto Rs 1500 for 750 ml
bottle, the fee will be Rs 300 per bulk litre and for a maximum retail
price bottle above Rs 1500 per bottle, Rs 300 will be levied.

Wine: In order to protect the interest of local industry from
increasing imports of wine which is threatening the local wine
industry, the government has proposed to increase the import fee on
imported wine from Rs 50 to Rs 100 per bulk litre.

To promote local wine industry, milk punch and wines, without using
rectified spirit for fortification and manufactured by process of
fermentation of fruits only have been exempted from payment of excise
duty which is currently four per cent per bulk litre.

The export fee is however, proposed to be increased from the existing
50 paise per bulk litre to Rs 5 on export of IMFL other than beer,
wine, milk punch whose strength is above 80 UP.

The excise duty on milk punch and wines imported and sold in Goa will
be increased from Rs 6 to Rs 8 per bulk litre. Besides, a fee of Rs 10
is proposed to be levied per case of liquor/beer/wine up to 9 bulk
litres on all franchises.

Sale in hotels: The licence fee for sale of foreign liquor in hotels
is proposed to be increased. For three-star hotels and above or 'A'
category as classified by Tourism Department, the licence fee will be
increased from Rs 2 lakh to Rs 2.50 lakh. For two, three and four-star
or B category hotels, the fee of Rs 60,000 is increased to Rs 1 lakh.

An additional fee of Rs 1 lakh will be charged for hotels having
casino licence issued by the government irrespective of in which
category they are in.

Retail Sale: IMFL and country liquor on the premises will be in 2
categories. In the first category, the licence fee will go up from Rs
50,000 to Rs 1 lakh and in 'B' category, it will be hiked from Rs
30,000 to Rs 40,000.

Wholesalers: For having licence for IMFL or country liquor and
intending to obtain additional licence for sale of foreign liquor, the
government has proposed to increase the processing fee from Rs 10,000
to Rs 20,000.
It is also proposed to levy processing fee of Rs 20,000 for processing
the application for issuing licence for retail sale of beer and wine
for consumption in beer parlours.
Manufacturing: For setting up distillery, brewery or winery except
wineries manufacturing wine with natural fermentation, a processing
fee of Rs 10 lakh will be charged,

Wineries using natural fermentation will have to pay only Rs 25,000.
For those units applying for change of licence for manufacture of
wines from rectified spirit/extra neutral alcohol to natural
fermentation, the processing fee will be Rs 2 lakh

It makes sense for Chateau Banyan to go for a separate license for
wine manufacture by paying Rs.25,000.



Subhash Arora

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