Fast-food chains don't deliver in Delhi's Muslim ghetto

Fast-food chains like Domino's and McDonald's usually refuse home delivery
in Jamia Nagar (in Delhi city)even though this dominantly Muslim
neighbourhood, famed for its Jamia Islamia University, is close to their New
Friends Colony (NFC) outlets. By the way,
Jamia Nagar is not just another unplanned stinky ghetto--it has wide roads,
spacious houses, and proper addresses. (See the story: Jamia Nagar - Delhi's
Rich Muslim Ghetto)

"We don't deliver there," was the reply when The Delhi Walla called up
Domino's (011-26933951-56) at NFC. Different responses on different calls:
"we are sorry", or "we haven't started our service there yet." Ditto with
McDonald's. "There are areas we don't
deliver to and Jamia Nagar is one of them," says the lady manning the
McDelivery desk. According to McDonald's India North & East, "McDelivery
ascertain the delivery area on various internal assessments including the
convenience and safe accessibility of
the area within the permissible timeframe." OK, fair enough.

It takes less then 10 minutes to drive to Jamia Nagar from McDoanld's. So is
the place not safe enough? An unusually forthcoming employee at Domino's
said, "It's not a good area. We deliver there only to special customers."

Who are these mysterious special customers?

At least author Ms. Rakshanda Jalil, a Jamia Nagar resident who recently had
luminaries like Khushwant Singh and Sheila Dikshit (Delhi Chief Minister no
less) attending her book launch, is not special enough. She couldn't coax
Domino's to deliver Veggie
Delight with extra olives for her two daughters. "They go to faraway blocks
of New Friends Colony and were delivering as far as Sarita Vihar but they
won't come here which is closer", says Ms. Jalil.

Now listen to the outlets' unofficial excuses: "customers there don't pay",
"addresses are usually given wrong", and--this takes the pizza—"The Jamia
University students forcibly take pizza boxes from delivery boys."

Then why is Pizza Hut able to deliver, and deliver successfully, to Jamia
Nagar? A quick phone call put things in perspective. Yes,
Pizza Hut does deliver in Jamia Nagar. Yes, they have never faced problems.
But sorry, they don't deliver after 7 pm. Reason? Traffic jam! Really?
That's laughable. Jamia is essentially an university campus with verdant
grounds and quiet libraries. Hardly the stuff traffic jams are made of.

Ms. Jalil says, "Nobody uses the M word. But clearly, they don't go 'out
there' because a different sort of
species resides out there!"

Achha, those Mussalmaans!

-------------------
from:
http://thedelhiwalla.blogspot.com/2008/04/dateline-jamia-nagar-no-pizzas-for.html



-- 
Ranjit

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