Dxers Guide  –282
Weekly Media Scene in India.
Published by Ardic DX Club, India.

AIR to launch two 24-hour channels      

All India Radio has decided to launch two 24-hour
music channels exclusively for Carnatic and Hindustani
Classical music from July, its Director General
Brijeshwar Singh said on Wednesday. The services of
the new channels would be available on the DTH
platform, he said here. The channel dedicated for
Carnatic Classical music would start from Bangalore
and Hindustani from Lucknow. 
-The Economic Times 12/01

The world's listening   

MORE than 100,000 subscribers, 130 countries, two
satellites, and `over 40 stations, one radio' as its
ad says. WorldSpace, the $420-million satellite-based
digital audio broadcaster, has come a long way since
its launch. In the last year and more, the
Nasdaq-listed company has stepped up its India
activities in marketing, content and technology — more
channels, greater local content, cheaper and better
receivers, series of advertising moves and
below-the-line marketing campaigns and so on. As a
result, WorldSpace recently achieved the
100,000-subscriber milestone.

-Business Line 12/01

FM radio: you’ve yet to see your finest hour    

At first sight, radio seems somnolent in terms of
increase in reach—but the discerning eye will not get
taken in. Overall, NRS shows that the percentage of
Indian consumers reached by the medium has grown in
three years (NRS 2002 to NRS 2005) from 22.8% to just
23.3%. A marginal shift, do you say? Now take a second
look. The medium has grown from reaching 26.5% of the
inhabitants of the country’s eight biggest metros to
34.2%. This means a whopping increase of six million
listeners in these cities alone! There is only one
explanation for this growth: the maturing FM
phenomenon.

-The Financial Express 12/01

Music on the move       

Turn on the radio today and most of the stations dish
out the same fare (much like what happens in the
WorldSpace commercial). “Just you wait and see.
There’ll be rock and jazz and R‘n’B. There’ll be so
much choice now,” says Shailabh, an avid music lover.
Though his wish for unlimited music might not come
true just yet, his excitement is not mislaid. In the
second phase of FM radio privatisation, 29 companies
bid for 64 frequencies in the top 13 cities (bidding
for the remaining 270 frequencies takes place
tomorrow). Which means a whole lot more radio stations
playing music to a larger audience in more cities.
Obviously then, players will have to create their own
unique sound and target group.

-       The Financial Express 12/01
-       
Three AIR stations to go DTH by mid-year        

By the middle of this year, direct-to-home-enabled
radio broadcasting will be available at three stations
of All India Radio (AIR). The FM channel of Bangalore
AIR will go DTH along with the Trichy station in Tamil
Nadu. Each will take care of 12 hours of broadcast,
offering listeners 24 hours of radio programmes. The
other radio station going DTH will be Lucknow. The
stations will uplink with the satellite beaming the
broadcast. Kannada programmes and news can be accessed
easily with a DTH receiver. 

-The Hindu 13/01

FM radio: Govt to garner Rs 84 cr       

The Government is likely to garner about Rs 84 crore
for allowing private FM radio channels to commence
operations in the smaller towns of the northern region
as one-time entry fee (OTEF). About 76 frequencies in
21 centres in States such as Jammu & Kashmir, Punjab,
Haryana, Himachal Pradesh, Chandigarh, Rajasthan,
Uttar Pradesh and Uttaranchal were up for grabs. The
Government received 104 bids, of which 64 companies
qualified. Two companies - Anil Ambani-promoted Adlabs
Films and South Asia FM - bid for all the frequencies.


-       Sify.com 14/01
-       
Radio City bags FM licence for Nagpur   

Private FM channel Radio City has got the licence to
broadcast from Nagpur. The company is completing
formalities to launch its premiere radio station from
here. 

-Business Standard 16/01

Global investors scout for Indian media 

Faced with slowing sales and dipping profits, foreign
media houses are increasingly eyeing India, one of the
most attractive markets globally, thanks to a robust
economy and easing of stiff investment rules. India's
thriving media industry, which was shut for foreign
firms until not long ago, today counts Britain's
Pearson, publisher of the Financial Times, Independent
News and Media, Turner International and BBC Worldwide
as its recent investors.

-The Economic Times 17/01

The next entertainment revolution       

Entertainment Network (India) Ltd, which operates its
FM radio broadcast business under the Radio Mirchi
brand, is entering the capital market with its initial
public offering of 12 million shares priced at Rs 144
to Rs 162 per share. With this ENIL plans to raise Rs
194 crore at the upper end of the price band. ENIL has
also earmarked 1.2 million shares to be issued as a
green shoe option. The issue opens for subscription on
January 23, 2006 and closes on January 27, 2006. 

-Exchange4media 18/01

Ambani to be India`s entertainment czar 

Entertainment The ADAE group has identified fast-track
growth in all segments to keep India swinging to its
beat. Looking at straddling the entire value chain of
the entertainment content carriageway, the Anil Ambani
group is ensuring its footprints across every possible
facet of entertainment. Ranging from television to
radio to films to exhibition to home video, the ADAE
group seems to have a blueprint for every division in
place, and the kick-off into the media and
entertainment segment does not seem too far off.

-Business Standard 17/01

Global reads come to town       

Media International magazine titles are enjoying
India’s romance with niche segmentation. Playboy is
coming to India — only, of course, it won’t be
Playboy. That’s because India might be liberalising,
but it still remians puritan (okay, we’ll ignore the
music remixes on television for the purpose of this
article). So, though Playboy wants to grab a slice of
the men’s reading market, it’s going to dress up its
bunnies, and change its name. At least, that’s the
plan for now. No local partners have been announced
yet.

-       Business Standard 17/01
-       
NDTV revenue up 29.5 %  

NDTV Ltd has posted a revenue of Rs 68.89 crore for
the quarter ended December 2005, up 29.5 per cent
against the corresponding period last year and up 60
per cent from the previous quarter’s revenue of Rs
43.03 crore. The company’s net profit after tax and
before ESOP stood at Rs 14.12 crore compared with Rs
15.25 crore in the same quarter last year and Rs 0.63
crore in Q2 2005. 

- Business Standard 17/01

NDTV mulls new channels 

NDTV is examining the option of selling a stake in its
Web site and launching new television channels, its
chairman said on Tuesday. "There's a lot of interest
for a strategic stake in ndtv.com, and we are weighing
the option of unlocking value in it right now, or six
months down the line," Prannoy Roy said in a
conference call with analysts and reporters. The Web
site, which carries news, also has advertisements and
e-commerce links.

-The Economic Times 17/01


Compiled by
Jaisakthivel.T,
President of Ardic Dx Club
19-1-2006

Address for Communication:

T.Jaisakthivel
No: 3, First Floor,
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Tamil Nadu,
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