India: HCJB goes mainstream with Easter story http://www.inspiremagazine.org.uk/news.aspx?action=view&id=3293 Many of HCJB Global Voice´s 350 media partners will carry special programming this Easter. But in the UK and India, HCJB Global efforts go beyond Christian radio to provide compelling programming for secular stations.
In India, HCJB Global Voice will air two 30-minute dramatized gospel programmes on two major government FM channels, with audiences reaching a potential 50 million people. The programmes tell the story of the life of Jesus ending with His crucifixion, resurrection and ascension. The first half of the story will air on Good Friday, and the second half will air on Easter Sunday. The programmes end with a question that listeners can answer via text message or mail for the chance to receive a surprise gift. Listeners who supply an address will also be sent a pre-evangelistic, comic-style book in Hindi along with a programme guide for programmes aired from HCJB Global-Australia´s shortwave radio facility in Kununurra. According to a study conducted by the National Readership Studies Council (NRSC) between 2005 and 2006, the reach of radio broadcasts have increased by 27 percent in India to 119 million people listening in an average week. Much of this growth is in the area of FM radio listenership. HCJB Global in the UK will air two short programmes produced by their radio department 'Whistling Frog Productions' for two major stations in the Yorkshire area. Combined, these stations can be heard by almost 180,000 people. One programme is called Final Answer and is a spoof of a popular TV quiz show. The contestant has four possible answers to the question, "What´s going to be the number one goal in your life?". The second programme features the thief who died on the cross next to Jesus talking about the latest surprise arrival in heaven. The opportunity to build relationships with mainstream stations and provide thought-provoking programming for secular radio is a key part of HCJB Global Voice´s ministry in the UK. "This is the sort of impact we´ve always wanted to achieve - not just one-off programmes here and there, but a lasting relationship which changes the whole output of a radio station," said HCJB Global-UK Director Colin Lowther. Evangelistic outreaches such as these are as critical as ever to the media ministries of HCJB Global. "In the 21st century the resurrection is still our distinctive message," said HCJB Global President Wayne Pederson. "You can point to the tombs of most every religious leader in history. But Jesus´ tomb is empty." Find out more at www.hcjb.org.uk Please read and distribute this 15 year research article http://tinyurl.com/5vzg7e Please read my article on SINPO at http://tinyurl.com/yt7qjd ________________________ http://www.google.com/reader/shared/06600224598981072865 http://zliangas.blogspot.com (radio tech , gadgets, grk ethics) http://zlgr.stumbleupon.com (my social 'bookmarks' ) http://zlgr.multiply.com (radio monitoring site plus audio clips ) MAIN SITE http://www.youtube.com/zach0gr some videos http://www.worldisround.com/articles/302315/ (Litohoro) 321199/Tinos http://www.flickr.com/photos/zachgr pictures upload http://www.geocities.com/zliangas http://www.myspace.com/310100806 http://www.facebook.com/profile.php?id=770974854 http://del.icio.us/gr_geek1 ........ Zacharias Liangas , Thessaloniki Greece greekdx @ otenet dot gr --- Pesawat penerima: ICOM R75 , Lowe HF150 , Degen 1102,1103,108, Tecsun PL200/550, Chibo c300/c979, Yupi 7000 Antenna: 16m hor, 2x16 m V invert, 1m australian loop ---[Start Commercial]--------------------- Order your WRTH 2009: http://www.hard-core-dx.com/redirect2.php?id=wrth2009 ---[End Commercial]----------------------- ________________________________________ Hard-Core-DX mailing list Hard-Core-DX@hard-core-dx.com http://montreal.kotalampi.com/mailman/listinfo/hard-core-dx http://www.hard-core-dx.com/ _______________________________________________ THE INFORMATION IN THIS ARTICLE IS FREE. It may be copied, distributed and/or modified under the conditions set down in the Design Science License published by Michael Stutz at http://www.gnu.org/licenses/dsl.html
