Netherlands' public broadcaster Radio Netherlands Worldwide (RNW), has entered 
into a partnership with Radio Misty 94.3FM, the North Bengal and Sikkim FM 
station that will air a variety of RNW music parogrammes ranging from European 
pop charts to classical, jazz and world music as also RNW radio books.  


After a long-term presence in India with short wave and satellite radio 
broadcasts, RNW has now begun to expand its activities in India.

 Radio Misty is the first North Bengal and Sikkim FM station and has a reach of 
80 km. The aim of Radio Misty is to connect the local people with more 
interactive and innovative shows. "This meets the goals of RNW as well, because 
we aim at multicultural interaction between different (local) people and 
cultures in the world. One way of doing this is through programmes that 
interest listeners internationally," says Jan Hoek, RNW's Director General.

Jan Hoek states that the new partnership marks the start of reaching a new 
public via radio stations in India. "We are very pleased with the partnership 
with Radio Misty FM. The swift and decisive way in which we came to this 
arrangement promises a bright future for our cooperation with this dynamic 
station.

Amitabh Srivastava, RNW Country Manager for India says, "This partnership is 
our entry into Indian airspace through radio affiliation and getting the clear 
message that RNW has arrived in India. After getting more then 3000 partners 
globally, we hope more dynamic Indian stations like Misty will be benefiting 
with informative and entertaining programming through us." 

Radio Misty 94.3FM chief executive officer Nishant Mittal says, "It's great 
that we are the first FM station in India to partner with Radio Netherlands 
Worldwide. We hope this new venture between Radio Misty and RNW will open a new 
chapter. It will bring a lot of innovative programmes to people of North Bengal 
and Sikkim. We look forward to share new ideas in programming."

RNW has been the Dutch public service broadcaster in 1947. RNW provides news, 
background and cultural programmes for an international audience in ten 
languages. RNW's programmes and items that will be aired by Radio Misty are 
'EuroHit40', 'European Jazz Stage', 'Live! at the Concertgebouw', 'Radio Books' 
and 'La Salsa es mi Vida'

http://indiantelevision.com/headlines/y2k8/aug/aug10.php
______________
Jaisakthivel, Chennai, India



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