I have another new role that should have a quick turnaround. This is a Web Analytics role that requires experience in Adobe tools and some knowledge of Javascript and HTML (can read and understand but not necessarily write code). The manager had identified a candidate for this role but they backed out. Candidates will record themselves answering questions supplied by the manager and this will serve as the first round interview. The manager will review the recordings on Friday 10/21 and schedule in-person interviews next week!
*Client: AIG* *Location: NYC* *Duration: 6 months, can be extended* *Job Title: Digital Marketing Testing Optimization Analyst * SUMMARY OF THE ROLE The ideal candidate will be responsible for validating test hypotheses, validating and defining test analysis KPIs, and execute effective and actionable test analysis with statistics rigor and interpret test findings. The Optimization Analyst will be integral part of the company’s Digital Marketing Solutions team which manages the global suite of digital platforms and executes on all Testing needs of AIG businesses. This role will also have a hand in enhancing the execution methodologies and processes around testing and optimizing the site. ESSENTIAL DUTIES AND RESPONSIBILITIES Subject Matter Expert • Hypothesis validations – Participate in hypothesis validation as part of testing request intake and clearly validate opportunities/recommend actions that can have positive improvements in the business’s site experience and financials; help stakeholder teams to think about site opportunities in a different way by asking questions; provide feedback to stakeholders to influence test ideas that will yield the most impactful customer experience improvements on the site. • Calculate traffic allocation – Understand traffic baselines for pages being tested, identify traffic required to achieve significance; effectively use page traffic for various concurrent tests • Validate and Influence Test KPIs – Validate availability of conversion and engagement KPIs needed for test analysis and understand test setup and data collection standards to successfully measure the test • Test analysis – Drive proper A/B, Multi-variant, Experience, Automated Personalization and Recommendations testing analysis with statistical rigor and perform cohort studies to answer “why?” on test result drivers. Recommend and support more complex tests from an analytical and reporting perspective • Deliver insights – Objectively deliver testing insights and help create a culture of data-driven decision making. • Tell A Story – At completion of Tests, build timely, compelling, fact-based test recaps that strongly communicate the business ‘story’ behind the data and lead Test outcomes. Be able to tie site KPIs and results to financial metrics • Communicate results – Identify successes, failures, trends. Effectively present these findings to the organization in a succinct way. If test results are positive – analyze KPI improvements in pre/post AB test roll-outs; if results are negative - perform driver analysis to recommend next steps which could include iteration of that test. • Partnering & Influencing: Summarize weekly test result findings and communicate actionable recommendations to stakeholders and executives. • Establish strong working partnerships with relevant areas of the business and global teams (Marketing, Science, UI/UX, Creative, Digital Marketing Solutions and Technical) • Act as a key liaison with stakeholders with respect to test analysis framework EDUCATION and/or EXPERIENCE • Minimum 3-5 years of testing optimization, usability analysis, and/or web analytics experience supporting analysis or in a related data analytics field (financial analysis, digital analysis, statistical modeling) • Bachelor’s degree in business administration, finance, mathematics, economics, or in a quantitative discipline. • Experience with web analytics, testing and/or site optimization will be ideal • Solid understanding of online analytics metrics and related statistical concepts. • Experience with web analytics tool - Adobe Analytics, Testing tool - Adobe Target Classic and Premium, Website Content Management tools (Adobe Experience Manager Preferred) • Knowledge of JavaScript and HTML (able to read and understand to support analysis) • High-level proficiency Microsoft Excel is a must • Excellent analytical skills – ability to understand and interpret data within the context of the testing – solve problems and distill data into actionable recommendations. • Excellent communication skills – this position requires confidence in directly working with stakeholder in the organization and will be tasked to communicate complex test results findings and recommendations persuasively, in a compelling and easy to understand manner • Demonstrated ability to work with cross-functional teams; independently and proactively • Intellectual and analytical curiosity – initiative to dig into the “why” of various results • Excellent project management skills including the ability to formulate and identify key performance indicators for tests and drive detailed test results. • Flexible and responsive, ability to prioritize multiple tasks, reprioritize as needed and work with a sense of urgency to meet deadlines • Desire to learn new technologies and grow analytical skillset • Intellectual curiosity, passion for problem-solving, and comfort with ambiguity • Rigorously detail-oriented with commitment to accuracy Thanks & Regards, *Fazal* *Aspire Systems Inc*. / *Ph # (732) 414 2854* *Certified Minority Owned Business Enterprise (MBE) from NMSDC* *NYS MBE Certified ( New York State MBE Certified)* *E-Verified Approved Employer* *Four Time Award Winner ( 2009* & 2010 & 2011 & 2012) Best of Danbury Award Approved Inc. 500 Company *Corp Office: **36 Mill Plain Road, Danbury, CT 06811* *Fax : 203 798 0060* *Email: fa...@aspiresystem.com <fa...@aspiresystem.com>* *Gtalk: fazalmrecruiter* *URL: **www.aspiresystem.com* <http://mail.aspiresystem.com/exchweb/bin/redir.asp?URL=http://www.aspiresystem.com> [image: Signature_Asp] -- You received this message because you are subscribed to the Google Groups "java-core" group. 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