[jQuery] validation plugin addMethod does not work for me.

[JMan]

what am I doing wrong here? I cannot figure out how to use the
addMethod().

var frmSubmittal = $("#frmSubmittal");

//validates the form
frmSubmittal.validate({
                                                        debug: false,
                                                        focusCleanup: false,
                                                        focusInvalid: false,
                                                        onfocusout: false,
                                                        onkeyup: false,
                                                        errorPlacement: 
function(error, element) {error.prependTo
( element.parents("div.ctrlHolder"));},
                                                        errorElement:'div',
                                                        errorClass:'valerror'

});

$.validator.addMethod( "company", function(value, element) {alert
("hello"); return false;}, "Enter a Company Name" );