Where's Africana? The End of Black Online Independence
http://www.blackstate.com/blacksites.html
Africana.com the online news and educational website aimed at people of 
color recently merged and was subsequently subsumed by AOL Time Warner 
becoming a part of AOL's Black Voices channel. Earlier this year the 
premiere African American magazine for black women Essence was bought out 
by Time Warner.

These examples of two well known black publications being bought by white 
owned corporate conglomerates present a problem for the independence of 
black media. These along with the selling of BET to Viacom a few years back 
leaves very few places where we can control our image in the media 
dominated by negative images of black people. The Internet as a media 
should be a place where black people can control the news, the image and 
the perception but that is compromised when the ownership of the content 
changes. How radical can these publications be? Can they speak to corporate 
abuse and mistreatment of minorities? Can they criticize hiring patterns 
and speak out against employment discrimination?

Earl G. Graves, publisher of Black Enterprise, said that before selling to 
Time Warner, the owners of Essence magazine should have allowed Blacks 
companies to make an offer to purchase the company. Black owned 
corporations like Radio One could have been a great partner in the growth 
of Essence. But this mindset is the reason why we as a group do not 
succeed. We do not look to each other for growth and opportunity as other 
ethnic groups have in the past and present. Robert Johnson sells BET to 
media giant Viacom but not a possible consortium of African American 
business and media giants like Bill Cosby, Oprah Winfrey, Russell Simmons 
and Sean 'P. Diddy' Combs.

Websites that are not white owned and or owned and controlled by the giant 
corporate media allows alternative views to what is commonly fed and 
repetitively forced or brainwashed into the American psyche by other 
news-entertainment companies such as Viacom (CBS, MTV et al.) Disney (ABC, 
ESPN, et al.) AOL Time Warner (CNN et al.) GE (NBC), News Corporation (FOX, 
DirectTV). Thus the issue over white ownership of African American content 
is not a difficult one, it is about who controls the perception, who 
controls what African Americans look like, what type of content is fed akin 
to information control.

Being free online is about allowing the free flow of thought unfiltered by 
an overseer. Africana.com was co-founded in January 1999 by Harvard 
University educators Henry Louis Gates, Jr. and Kwame Anthony Appiah, along 
with Harry M. Lasker III, to enhance educational and economic opportunities 
for blacks in America and around the world. However now instead of 
exploring black academia, black thought and culture what we have now is the 
black version on US Weekly or Entertainment Tonight, discussions about 
spring wardrobe and celebrity gossip not exactly the mission of Africana. 
But rest assured web audience you still have a place for independent black 
political thought. And I don't think as Dave Chappelle says, they are going 
to come take me away anytime soon.





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