Re: LyX Promotion - use outside academia

2011-03-22 Thread Paul Sutton
On 22/03/11 15:51, Rob Oakes wrote:
 Dear Users and Developers,
 
 Thank you to both Pavel and Stefano for ollowing up with Google about why the 
 GSoC application was turned down. Is there any way that I could help in that 
 review? Stefano, will you be attending the IRC meeting to be held later 
 today? I think it's very important that we understand why LyX was rejected as 
 a mentoring organization, and I'd be willing to hep in any way necessary.
 
 While I have some ideas about why it may have happened, I think that Pavel 
 hit the nail on the head. When I talk to people about LyX, they seem to think 
 of it as a specialized academic writing tool. Basically, a program which 
 helps professors and students write a thesis or articles. (To be even more 
 narrow, it seems like many think it is for math and physics people to write a 
 thesis or article.) Which is to say, a specialized program with an incredibly 
 small user base and use.
 
 While that stereotype may be somewhat true (I don't think anyone would argue 
 that many of the developers and users are within academics), it significantly 
 understates LyX's appeal, especially if you consider the enhancements 
 available in the upcoming version. From my own personal experience, I've 
 found LyX to be the most capable pre-press/writing tool I've ever come 
 across. If I were a publishing company or involved in the creation of any 
 type of documentation, I would be looking  at LyX very carefully. It's the 
 only tool that I know that allows you to manage collaboration, typesetting 
 the final output, and target both electronic and print from the same source. 
 With the recent explosion of electronic publishing and eBooks, I think that 
 makes it *highly* relevant.
 
 Yet, I'm not sure that the wider community appreciates that. (Hearing 
 Google's rationale for rejecting the GSoC application will help somewhat in 
 clarifying how LyX is perceived.) Which really brings me to the reason I'm 
 writing.
 
 Would it be worth trying to promote LyX to people who might find it helpful? 
 
 We've talked for a long time about writing a LyX book, which is an excellent 
 and wonderful project. But what if we first tested those waters by tackling 
 some smaller projects first?
 
 For example:
 
 1.) I just learned about a new open design magazine this morning, called 
 LibreGraphics magazine (http://libregraphicsmag.com/). The goal of the 
 publication is to help designers find tools for their work. It seems like an 
 article about using LyX for book design would be a natural fit for their 
 target audience. 
 
 2.) In similar vein, the LibreGraphics meeting is also coming up. This year, 
 it will be held in Montreal. LibreGraphics targets a similar demographic, and 
 it seems like such a presentation would be a natural fit. Even better, they 
 pay the travel expenses of presenters 
 (http://libregraphicsmeeting.org/2011/). Might anyone be interested in 
 talking about using LyX to talk about book design, typography, or writing?
 
 3.) It's been some time since Linux magazine or one of the other trade 
 publications published a general purpose article on LyX. Might it be worth 
 creating and submitting one? We might try and target Linux users magazine 
 (http://www.linuxuser.co.uk/), ZdNet, or one of the large Linux blogs (like 
 OMG!Ubuntu, http://www.omgubuntu.co.uk/).
 
 4.) It seems that there are people willing to help promote/evangelize LyX, 
 but I'm not sure we offer much in the way of promotional materials to help. 
 Would it be worthwhile to create a limited number of tutorials for people, 
 like Venom, who will be holding seminars or workshops? (I've also thought 
 about teaching a design workshop through my local library, and these 
 materials would help provide a curriculum.)
 
 The tutorials could address some of the finer points of using LyX that are 
 not covered in the manuals. For example, how do you collaborate using version 
 control? What is the process for creating custom, typeset publications with 
 LyX and LaTeX? We could publish cohesive examples and then walk through how 
 the code works. They might describe principles of design, or typographical 
 effects, and how they can be accomplished using LyX. Maybe we could create a 
 writeup on how to prepare files for multiple output formats (print, web, 
 eBook) using a single source. I'm sure that there are other tutorials that 
 I'm overlooking.
 
 Which really brings me to the point I want to make: if we target the right 
 groups and create nice looking materials, it could go a long ways to 
 clarifying LyX's position in the free-softare world. It's also likely that we 
 might find developers to contribute time and code, businesses who would be 
 willing to support future development, and others who could help grow the LyX 
 user base.
 
 Many of the other projects who were accepted seem to have dedicated 
 marketing/promotion teams. Would it be worth trying to organize such an 
 endeavor for 

Re: LyX Promotion - use outside academia

2011-03-22 Thread Paul Sutton
On 22/03/11 15:51, Rob Oakes wrote:
 Dear Users and Developers,
 
 Thank you to both Pavel and Stefano for ollowing up with Google about why the 
 GSoC application was turned down. Is there any way that I could help in that 
 review? Stefano, will you be attending the IRC meeting to be held later 
 today? I think it's very important that we understand why LyX was rejected as 
 a mentoring organization, and I'd be willing to hep in any way necessary.
 
 While I have some ideas about why it may have happened, I think that Pavel 
 hit the nail on the head. When I talk to people about LyX, they seem to think 
 of it as a specialized academic writing tool. Basically, a program which 
 helps professors and students write a thesis or articles. (To be even more 
 narrow, it seems like many think it is for math and physics people to write a 
 thesis or article.) Which is to say, a specialized program with an incredibly 
 small user base and use.
 
 While that stereotype may be somewhat true (I don't think anyone would argue 
 that many of the developers and users are within academics), it significantly 
 understates LyX's appeal, especially if you consider the enhancements 
 available in the upcoming version. From my own personal experience, I've 
 found LyX to be the most capable pre-press/writing tool I've ever come 
 across. If I were a publishing company or involved in the creation of any 
 type of documentation, I would be looking  at LyX very carefully. It's the 
 only tool that I know that allows you to manage collaboration, typesetting 
 the final output, and target both electronic and print from the same source. 
 With the recent explosion of electronic publishing and eBooks, I think that 
 makes it *highly* relevant.
 
 Yet, I'm not sure that the wider community appreciates that. (Hearing 
 Google's rationale for rejecting the GSoC application will help somewhat in 
 clarifying how LyX is perceived.) Which really brings me to the reason I'm 
 writing.
 
 Would it be worth trying to promote LyX to people who might find it helpful? 
 
 We've talked for a long time about writing a LyX book, which is an excellent 
 and wonderful project. But what if we first tested those waters by tackling 
 some smaller projects first?
 
 For example:
 
 1.) I just learned about a new open design magazine this morning, called 
 LibreGraphics magazine (http://libregraphicsmag.com/). The goal of the 
 publication is to help designers find tools for their work. It seems like an 
 article about using LyX for book design would be a natural fit for their 
 target audience. 
 
 2.) In similar vein, the LibreGraphics meeting is also coming up. This year, 
 it will be held in Montreal. LibreGraphics targets a similar demographic, and 
 it seems like such a presentation would be a natural fit. Even better, they 
 pay the travel expenses of presenters 
 (http://libregraphicsmeeting.org/2011/). Might anyone be interested in 
 talking about using LyX to talk about book design, typography, or writing?
 
 3.) It's been some time since Linux magazine or one of the other trade 
 publications published a general purpose article on LyX. Might it be worth 
 creating and submitting one? We might try and target Linux users magazine 
 (http://www.linuxuser.co.uk/), ZdNet, or one of the large Linux blogs (like 
 OMG!Ubuntu, http://www.omgubuntu.co.uk/).
 
 4.) It seems that there are people willing to help promote/evangelize LyX, 
 but I'm not sure we offer much in the way of promotional materials to help. 
 Would it be worthwhile to create a limited number of tutorials for people, 
 like Venom, who will be holding seminars or workshops? (I've also thought 
 about teaching a design workshop through my local library, and these 
 materials would help provide a curriculum.)
 
 The tutorials could address some of the finer points of using LyX that are 
 not covered in the manuals. For example, how do you collaborate using version 
 control? What is the process for creating custom, typeset publications with 
 LyX and LaTeX? We could publish cohesive examples and then walk through how 
 the code works. They might describe principles of design, or typographical 
 effects, and how they can be accomplished using LyX. Maybe we could create a 
 writeup on how to prepare files for multiple output formats (print, web, 
 eBook) using a single source. I'm sure that there are other tutorials that 
 I'm overlooking.
 
 Which really brings me to the point I want to make: if we target the right 
 groups and create nice looking materials, it could go a long ways to 
 clarifying LyX's position in the free-softare world. It's also likely that we 
 might find developers to contribute time and code, businesses who would be 
 willing to support future development, and others who could help grow the LyX 
 user base.
 
 Many of the other projects who were accepted seem to have dedicated 
 marketing/promotion teams. Would it be worth trying to organize such an 
 endeavor for 

Re: LyX Promotion - use outside academia

2011-03-22 Thread Paul Sutton
On 22/03/11 15:51, Rob Oakes wrote:
> Dear Users and Developers,
> 
> Thank you to both Pavel and Stefano for ollowing up with Google about why the 
> GSoC application was turned down. Is there any way that I could help in that 
> review? Stefano, will you be attending the IRC meeting to be held later 
> today? I think it's very important that we understand why LyX was rejected as 
> a mentoring organization, and I'd be willing to hep in any way necessary.
> 
> While I have some ideas about why it may have happened, I think that Pavel 
> hit the nail on the head. When I talk to people about LyX, they seem to think 
> of it as a specialized academic writing tool. Basically, a program which 
> helps professors and students write a thesis or articles. (To be even more 
> narrow, it seems like many think it is for math and physics people to write a 
> thesis or article.) Which is to say, a specialized program with an incredibly 
> small user base and use.
> 
> While that stereotype may be somewhat true (I don't think anyone would argue 
> that many of the developers and users are within academics), it significantly 
> understates LyX's appeal, especially if you consider the enhancements 
> available in the upcoming version. From my own personal experience, I've 
> found LyX to be the most capable pre-press/writing tool I've ever come 
> across. If I were a publishing company or involved in the creation of any 
> type of documentation, I would be looking  at LyX very carefully. It's the 
> only tool that I know that allows you to manage collaboration, typesetting 
> the final output, and target both electronic and print from the same source. 
> With the recent explosion of electronic publishing and eBooks, I think that 
> makes it *highly* relevant.
> 
> Yet, I'm not sure that the wider community appreciates that. (Hearing 
> Google's rationale for rejecting the GSoC application will help somewhat in 
> clarifying how LyX is perceived.) Which really brings me to the reason I'm 
> writing.
> 
> Would it be worth trying to promote LyX to people who might find it helpful? 
> 
> We've talked for a long time about writing a LyX book, which is an excellent 
> and wonderful project. But what if we first tested those waters by tackling 
> some smaller projects first?
> 
> For example:
> 
> 1.) I just learned about a new open design magazine this morning, called 
> LibreGraphics magazine (http://libregraphicsmag.com/). The goal of the 
> publication is to help designers find tools for their work. It seems like an 
> article about using LyX for book design would be a natural fit for their 
> target audience. 
> 
> 2.) In similar vein, the LibreGraphics meeting is also coming up. This year, 
> it will be held in Montreal. LibreGraphics targets a similar demographic, and 
> it seems like such a presentation would be a natural fit. Even better, they 
> pay the travel expenses of presenters 
> (http://libregraphicsmeeting.org/2011/). Might anyone be interested in 
> talking about using LyX to talk about book design, typography, or writing?
> 
> 3.) It's been some time since Linux magazine or one of the other trade 
> publications published a general purpose article on LyX. Might it be worth 
> creating and submitting one? We might try and target Linux users magazine 
> (http://www.linuxuser.co.uk/), ZdNet, or one of the large Linux blogs (like 
> OMG!Ubuntu, http://www.omgubuntu.co.uk/).
> 
> 4.) It seems that there are people willing to help promote/evangelize LyX, 
> but I'm not sure we offer much in the way of promotional materials to help. 
> Would it be worthwhile to create a limited number of tutorials for people, 
> like Venom, who will be holding seminars or workshops? (I've also thought 
> about teaching a design workshop through my local library, and these 
> materials would help provide a curriculum.)
> 
> The tutorials could address some of the finer points of using LyX that are 
> not covered in the manuals. For example, how do you collaborate using version 
> control? What is the process for creating custom, typeset publications with 
> LyX and LaTeX? We could publish cohesive examples and then walk through how 
> the code works. They might describe principles of design, or typographical 
> effects, and how they can be accomplished using LyX. Maybe we could create a 
> writeup on how to prepare files for multiple output formats (print, web, 
> eBook) using a single source. I'm sure that there are other tutorials that 
> I'm overlooking.
> 
> Which really brings me to the point I want to make: if we target the right 
> groups and create nice looking materials, it could go a long ways to 
> clarifying LyX's position in the free-softare world. It's also likely that we 
> might find developers to contribute time and code, businesses who would be 
> willing to support future development, and others who could help grow the LyX 
> user base.
> 
> Many of the other projects who were accepted seem to have dedicated 
>