Your iPhone apps are tracking you. iOS 14.5 lets you turn that off. Here's
how

It takes under a minute to change a setting that will boost your privacy and
keep ads from following you across the internet. Here's how to do it.

With iOS 14.5, you can stop apps from tracking you across the internet, so
you should see fewer ads following you.

If you've spent any time shopping online, you're probably familiar with the
creepy feeling that arises when you click on a pair of shoes, and find that
an ad for that very pair follows you on every site and app you visit for the
next week. A new feature coming to iPhones ($900 at Boost Mobile) in iOS
14.5 aims to keep your online life more private by giving you the option to
turn off ad tracking within the apps you use. 

The App Tracking Transparency feature arrived with iOS 14.5 on Monday.
Unless you give explicit permission to an app (including those made by
Apple), it can't use your data for targeted ads, share your location data
with advertisers or share your advertising ID or any other identifiers with
third parties. This change -- first unveiled at Apple's Worldwide Developers
Conference in June 2020 -- has drawn support from privacy advocates, and
criticism from companies like Facebook, who say it will hurt its ad
business. 

The move comes alongside other efforts from Apple to increase transparency
and privacy, which CEO Tim Cook recently called a "fundamental human right":
In December, with the release of iOS 14.3, users began seeing app "nutrition
labels" that inform you of the data an app requests before you download it
from the App Store. 

Here's how to use the new App Tracking Transparency feature to control which
apps are able to track you.

How to opt out of app tracking on new apps
When you download and open a new app, you'll get a notification that asks if
you want to let the app track your activity across other companies' apps and
websites. You'll also see information about what the app would track. You
can tap either Ask App not to Track or Allow. 

You can also opt out of app tracking across every app you download by going
to Settings > Privacy > Tracking, and toggling off Allow Apps to Request to
Track. This means any app that tries to ask for your permission will be
blocked from asking, and automatically informed that you have requested not
to be tracked. And all apps (other than those you've given permission to
track in the past) will be blocked from accessing your device's information
used for advertising, according to Apple. 

It's important to note that this doesn't mean ads will disappear. It just
means that you'll be more likely to see generic ads, not one for that same
pair of shoes you clicked on one time. 

How to opt out of app tracking on your already-downloaded apps
For apps that you've already downloaded and may have tracking permissions
set up for, you can still turn those permissions on or off on a per-app
basis. 

Under Settings, tap an app, and then tap to turn off Allow Tracking. Or, go
to Settings > Privacy > Tracking, and tap to turn on or off each app you'll
see in the list of apps that have requested permission to track your
activity. 

All app developers are required to ask for permission for tracking. If Apple
learns a developer is tracking users who asked not to be tracked, they will
need to either update their app, or else potentially face rejection from the
app store. 

Apple believes that privacy features like these are a differentiator for
their products. Cook has said that because the company's business model
isn't built on selling ads, it can focus on privacy. 


For more, check out browser privacy settings you should change immediately,
and CNET's picks for the best VPNs of 2021. 

Original Article at:
https://www.cnet.com/how-to/your-iphone-apps-are-tracking-you-ios-14-5-lets-
you-turn-that-off-heres-how/#ftag=CAD-09-10aai5b


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