Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Luke via mailop
I can't tell if people truly believe response codes and enhanced codes are used uniformly and reliably out in the wild, or if they are just talking about their own personal systems and the codes they throw. Setting any kind of hard rule based on 5xx/4xxx or x.x.x is completely irresponsible if you'

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Jay Hennigan via mailop
On 9/19/19 20:38, Lyndon Nerenberg via mailop wrote: Others have hinted at this, but let me call it out explicitly: Pay attention to the SMTP Enhanced Status Codes A [45]XX can be graduated by the associated [45].X.X. Add to the below list, if you get a 550 5.7.1 you need to stop mailing

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Lyndon Nerenberg via mailop
> And if it bounces ... > Emergency Stop Emailing Immediately! Others have hinted at this, but let me call it out explicitly: Pay attention to the SMTP Enhanced Status Codes A [45]XX can be graduated by the associated [45].X.X. E.g.: 552 5.2.3 552 5.3.4 You sent something too porky f

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Luke via mailop
> > -- > > *Michael J Wise* > Microsoft Corporation| Spam Analysis > > "Your Spam Specimen Has Been Processed." > > Got the Junk Mail Reporting Tool > <http://www.microsoft.com/en-us/download/details.aspx?id=18275> ? > > > > *From:* Luke >

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Michael Wise via mailop
"Your Spam Specimen Has Been Processed." Got the Junk Mail Reporting Tool<http://www.microsoft.com/en-us/download/details.aspx?id=18275> ? From: Luke Sent: Thursday, September 19, 2019 12:48 PM To: Michael Wise Cc: Ken O'Driscoll via mailop Subject: Re: [mailop] Best Re-enga

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Luke via mailop
ttp://www.microsoft.com/en-us/download/details.aspx?id=18275> ? > > > > *From:* mailop *On Behalf Of *Laura Atkins > via mailop > *Sent:* Thursday, September 19, 2019 9:38 AM > *To:* Michael Peddemors > *Cc:* mailop@mailop.org > *Subject:* Re: [mailop] Best Re-engageme

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Michael Wise via mailop
Junk Mail Reporting Tool<http://www.microsoft.com/en-us/download/details.aspx?id=18275> ? From: mailop On Behalf Of Laura Atkins via mailop Sent: Thursday, September 19, 2019 9:38 AM To: Michael Peddemors Cc: mailop@mailop.org Subject: Re: [mailop] Best Re-engagement Email On 19 Se

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Laura Atkins via mailop
> On 19 Sep 2019, at 16:47, Michael Peddemors via mailop > wrote: > > On 2019-09-19 8:35 a.m., Al Iverson via mailop wrote: >> Thus there are three categories of subscriber responses: >> - Clicked on unsub link or "no" button. Stop mailing. >> - Clicked on opt-in link or "yes" button. Continue

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Brett Schenker via mailop
I agree with everything All said and regularly seeing "winback" campaigns employed and work to varying degrees. Depending on the type of sender, I find questionnaires work well in this scenario as part of the chain of emails. Those emails for me have always gotten high engagement and you get data

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Michael Peddemors via mailop
On 2019-09-19 8:35 a.m., Al Iverson via mailop wrote: Thus there are three categories of subscriber responses: - Clicked on unsub link or "no" button. Stop mailing. - Clicked on opt-in link or "yes" button. Continue mailing. - Did nothing. Send one reminder mail asking them again to opt-in in 7-1

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Kelly Molloy via mailop
The answers to most of these issues would be found in A/B testing. Test each element separately--queue up a list of variables, and test each in turn. IME, the answers are different for each industry/list. --Kelly On Wed, Sep 18, 2019 at 3:31 PM Damon via mailop wrote: > > I have asked around and

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Al Iverson via mailop
We save various examples internally and share them with some clients upon request, but really, I can't share it externally. I can summarize, though. My suggestion is avoid most of the advice here from non-deliverability consultants. This is one area where everybody has their own idea of best pract

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Matt V via mailop
On 2019-09-19 2:41 a.m., Hal Murray via mailop wrote: If you think I'm not engaging because your web-bugs aren't working, you could ask me if I still want to be on your list. This is the exact purpose of a re-engagement message - Hey we noticed you've not reading/engaging with our emails in a

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Johann Klasek via mailop
On Thu, Sep 19, 2019 at 09:15:18AM -0400, Tom Kulzer via mailop wrote: > > On Sep 18, 2019, at 10:24 PM, Jay Hennigan via mailop > > wrote: > > > > "If you want to continue to receive email from us, click here or reply to > > this email leaving the subject unchanged." > > Vacation autoresponde

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Tom Kulzer via mailop
> On Sep 18, 2019, at 10:24 PM, Jay Hennigan via mailop > wrote: > > "If you want to continue to receive email from us, click here or reply to > this email leaving the subject unchanged." Vacation autoresponders will break that and auto confirm people on auto reply. Cheers, Tom Kulzer CEO

Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Dave Holmes via mailop
Re-engagement is not a thing It's something marketers would like to happen but it simply does not work well! I saw plenty of panicked customers who did not understand GDPR try and re-permission entire lists where they may not have had to and their lists got decimated. On Wed, 18 Sep 2019 at

Re: [mailop] Best Re-engagement Email

2019-09-18 Thread Hal Murray via mailop
Damon said: > I have asked around and got a few opposing answers. Plain text vs. HTML, > images ok/images not-ok, Opt-out Link at top or bottom, send from > transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging > included or not. You skipped the most important part. Send ma

Re: [mailop] Best Re-engagement Email

2019-09-18 Thread Jay Hennigan via mailop
On 9/18/19 13:56, Michael Rathbun via mailop wrote: From experience, the best re-engagement email is sent to someone who has not opened or clicked within the past four months, and says, essentially, "If you want to continue to receive email from us, click here. Otherwise, you won't ever hear f

Re: [mailop] Best Re-engagement Email

2019-09-18 Thread Luke via mailop
If you're philosophically opposed to clicking links in an email, I doubt you'd be in a position to receive too many re-engagement campaigns from email marketers. Unless they are spammers then the whole point is moot. I guess you could argue that one should subscribe to a newsletter but only *read*

Re: [mailop] Best Re-engagement Email

2019-09-18 Thread ml+mailop--- via mailop
On Wed, Sep 18, 2019, Michael Rathbun via mailop wrote: > opened or clicked within the past four months, and says, essentially, "If you > want to continue to receive email from us, click here. Otherwise, you won't I hate that stuff... beside the annoyance of requiring web stuff to receive info v

Re: [mailop] Best Re-engagement Email

2019-09-18 Thread Michael Rathbun via mailop
On Wed, 18 Sep 2019 12:22:32 -0700, Damon via mailop wrote: >I have asked around and got a few opposing answers. Plain text vs. HTML, >images ok/images not-ok, Opt-out Link at top or bottom, send from >transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging >included or not. >

[mailop] Best Re-engagement Email

2019-09-18 Thread Damon via mailop
I have asked around and got a few opposing answers. Plain text vs. HTML, images ok/images not-ok, Opt-out Link at top or bottom, send from transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging included or not. Anyone have any really good examples of ubiquitous re-engagement e