Re: [mailop] Open rate drops at Gmail

[Kevin A. McGrail]

On 2/19/2018 5:16 PM, Christopher Vitulski via mailop wrote:
Since early February (roughly the 5th or 6th) we have been 
experiencing an open rate drop of roughly 13-17% at Gmail.  Our Gmail 
reputation tools show no changes and we have made no changes on our 
end that would affect these rates. Clicks, revenue and conversions 
have not shown the same drops so this almost seems like something on 
Gmail's end.
I wanted to offer some oblique information as well.  In the past few 
weeks, (Feb 6) we've seen Google implement a DMARC policy change for 
gmail.com that includes sp=quarantine.


I picked this up because our mailing lists modify sender emails for 
those with a p=reject|quarantine.


I think we have an error in our parsing because we are hitting on the 
sp= value which likely shouldn't be showing up anyway.


Perhaps others have better records of the change too.  I thought the 
date you mentioned was very interesting.


Regards,
KAM

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[mailop] Open rate drops at Gmail

[Christopher Vitulski via mailop]

Hello,

Since early February (roughly the 5th or 6th) we have been experiencing an
open rate drop of roughly 13-17% at Gmail.  Our Gmail reputation tools show
no changes and we have made no changes on our end that would affect these
rates.  Clicks, revenue and conversions have not shown the same drops so
this almost seems like something on Gmail's end.

Are others out there experiencing similar issues?

Thanks in advance!

-- 

_


*Chris Vitulski*

*Deliverability Operations Specialist, North America*

Phone: 360-608-4661

Email: cvitulski @groupon.com


Groupon Inc. | www.groupon.com
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