Hello, I have started writing a general approach we could use for LibreOffice marketing (the document is far from being ready). Today we have a strategy for marketing, but we don't have goals or general guidelines. Also, we're missing a general messaging approach, on the community, the project, and on the software itself.
We have some solid elements on the community and project already, although it needs to be a formalized but we're missing the messaging on the software. It is important not to fall in the trap of "let's define what LibreOffice should be as a product" since there's no way marketing messages or marketing positions can influence a Free Software project into changing software. However it is quite possible and useful to ponder on what makes the qualities of LibreOffice unique or at least strong advantages. I started doing this for Writer, incidently by writing about distraction-free editors: http://standardsandfreedom.net/index.php/2014/04/20/distraction-free-lo/ I would like to continue for other modules, such as Impress, Calc, Draw, Base. Ultimately some ideas would end up defining our messaging for some time and help us derive anything from brochure content to messages and talking points. Feedback welcome, -- Charles-H. Schulz Co-founder, The Document Foundation, Kurfürstendamm 188, 10707 Berlin Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts Legal details: http://www.documentfoundation.org/imprint Mobile Number: +33 (0)6 98 65 54 24. -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
