Re: [libreoffice-marketing] Facebook Ad: the return
Cor Nouws wrote (07-04-13 18:33) I don't see the word category in that PDF, nor (after a quick look) some listing. (But I only took a quick look.) Found this one http://www.facebook.com/help/?page=863 (Dutch ? or maybe localised) Still more global than specific info, bot of course that's no problem to start a pilot! -- - Cor - http://nl.libreoffice.org - www.librelex.org -- Unsubscribe instructions: E-mail to marketing+h...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Facebook Ad: the return
Hi Charles, Charles-H. Schulz wrote (07-04-13 16:27) Le Mon, 01 Apr 2013 21:47:37 +0200, Cor Nouws a écrit : Since it's a test, I have no special preference right now. What categories are possible? I don't have the precise list here (more info can be found on this Facebook PDF: http://fbrep.com//collateral/Ads_Manager_Guide_with_Action_Measurement.pdf I don't see the word category in that PDF, nor (after a quick look) some listing. (But I only took a quick look.) ) but they offer the standard categories based on "Interests": Music, Education, Computers & Software Programming, Food, Outdoors, Home Improvement, etc. As it was suggested earlier here I'd like to go for the Education category. Why do you prefer that over 'Computers & Software Programming' ? thanks, Cor -- - Cor - http://nl.libreoffice.org - www.librelex.org -- Unsubscribe instructions: E-mail to marketing+h...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Facebook Ad: the return
Hello everyone, Le Mon, 01 Apr 2013 21:47:37 +0200, Cor Nouws a écrit : > Hi Charles, > > Charles-H. Schulz wrote (24-03-13 18:05) > > > I'd like to revisit the Facebook Ad project, and I'd like some > > feedback on the approach. > > Let me summarize how a Facebook Ad seems to work: > >* you base yourself on a Page (Product Page, Fan Page, etc.) > > and the ad will bring people who click on it on the page (This is > > not an online Ad leading you to www.libreoffice.org ! ) > >* you set a maximum daily amount you want to spend: I > > suggest 30$ for about one month, and then let's see where that > > takes us. I understand Facebook provides metrics, but if anyone > > knows more about this, please feel free to share/help. > >* you target an abstract population of Facebook users that > > has specific interests listed: we could go for the Computer/Software > > category, but perhaps there are better ideas around. > > Since it's a test, I have no special preference right now. > What categories are possible? > I don't have the precise list here (more info can be found on this Facebook PDF: http://fbrep.com//collateral/Ads_Manager_Guide_with_Action_Measurement.pdf ) but they offer the standard categories based on "Interests": Music, Education, Computers & Software Programming, Food, Outdoors, Home Improvement, etc. As it was suggested earlier here I'd like to go for the Education category. best, -- Charles-H. Schulz Co-founder & Director, The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany Rechtsfähige Stiftung des bürgerlichen Rechts Legal details: http://www.documentfoundation.org/imprint Mobile Number: +33 (0)6 98 65 54 24. -- Unsubscribe instructions: E-mail to marketing+h...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Facebook Ad: the return
Hi Charles, Charles-H. Schulz wrote (24-03-13 18:05) I'd like to revisit the Facebook Ad project, and I'd like some feedback on the approach. Let me summarize how a Facebook Ad seems to work: * you base yourself on a Page (Product Page, Fan Page, etc.) and the ad will bring people who click on it on the page (This is not an online Ad leading you to www.libreoffice.org ! ) * you set a maximum daily amount you want to spend: I suggest 30$ for about one month, and then let's see where that takes us. I understand Facebook provides metrics, but if anyone knows more about this, please feel free to share/help. * you target an abstract population of Facebook users that has specific interests listed: we could go for the Computer/Software category, but perhaps there are better ideas around. Since it's a test, I have no special preference right now. What categories are possible? * Finally the goal of this: While we of course love to have more people coming to our LibreOffice Page, the point is twofold: have more people download LibreOffice, and attract new contributors. The way Facebook ads works is not by pushing a banner or a sponsored link but to insert their ads on the sides of the Facebook interface to a certain number of people leading them to our LibreOffice page, and from there on to us. Feedback welcome, but please, if you are against Facebook, which I can totally understand, do abstain: Facebook has about 1 billion profile and we want to reach out to people. I think it's good to start a test. But make sure that it's done in a way that a result (more visits, downloads, ...) can be somehow measured. Cheers, Cor -- - Cor - http://nl.libreoffice.org - www.librelex.org -- Unsubscribe instructions: E-mail to marketing+h...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
[libreoffice-marketing] Facebook Ad: the return
Hello, I'd like to revisit the Facebook Ad project, and I'd like some feedback on the approach. Let me summarize how a Facebook Ad seems to work: * you base yourself on a Page (Product Page, Fan Page, etc.) and the ad will bring people who click on it on the page (This is not an online Ad leading you to www.libreoffice.org ! ) * you set a maximum daily amount you want to spend: I suggest 30$ for about one month, and then let's see where that takes us. I understand Facebook provides metrics, but if anyone knows more about this, please feel free to share/help. * you target an abstract population of Facebook users that has specific interests listed: we could go for the Computer/Software category, but perhaps there are better ideas around. * Finally the goal of this: While we of course love to have more people coming to our LibreOffice Page, the point is twofold: have more people download LibreOffice, and attract new contributors. The way Facebook ads works is not by pushing a banner or a sponsored link but to insert their ads on the sides of the Facebook interface to a certain number of people leading them to our LibreOffice page, and from there on to us. Feedback welcome, but please, if you are against Facebook, which I can totally understand, do abstain: Facebook has about 1 billion profile and we want to reach out to people. Thanks! -- Charles-H. Schulz Co-Founder & Director, The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany Rechtsfähige Stiftung des bürgerlichen Rechts Legal details: http://www.documentfoundation.org/imprint -- Unsubscribe instructions: E-mail to marketing+h...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
