Hi everyone, I've now published a big chunk of rational, with pictures around this topic here:
https://people.gnome.org/~michael/data/vendor-neutral-marketing.html Hopefully in an easy to reference way. As a very brief summary of the thinking it seemed that while the marketing assumptions, strategy & direction created for TDF in its first months were ideal for our situation, seven+ years on things have changed. As such, it is well worth re-thinking our approach to match our messages to the different situation of today and discussing taking action broadly in this direction - with suitable feedback & improvement of course. There is clearly more to be said here, and I wanted to have this discussion in public. There is also a balance between driving adoption with a free product (and then selling services of fixing & improve LibreOffice afterwards) vs. being more up-front about the expectation that enterprises should pay and hence indirectly invest in improving LibreOffice and putting some free corporate users off. Clearly I'd like to adjust the balance here a fair bit. It has been pointed out that making the investment that we want pay in terms of some clear marketing benefit - hinges on our quality metric (eg. count of certified developers, trainers, migrators etc.) That may lead in turn to more interest in gaming the metrics and/or stress in certification. Otherwise - I hope a number of the suggestions here seem like common sense after reading the background - and that we can act on many if not all - ultimately, the proposal is primarily to change our marketing. I would love us to collectively steer LibreOffice & TDF in a direction where we excessively credit, celebrate and encourage all of our contributors - both individual and corporate - and in doing so grow a more diverse, richer and thriving community and open source codebase. Thoughts and discussion much appreciated, particularly on suggested changes. I'd also really appreciate people who comment having taken the time to read (at least once) the whole rational, rather than just the last bits. https://nextcloud.documentfoundation.org/s/zJMTtMw8GQSNqMM Also attached - but perhaps that won't make it =) Thanks ! Michael. -- michael.me...@collabora.com <><, GM Collabora Productivity Hangout: mejme...@gmail.com, Skype: mmeeks (M) +44 7795 666 147 - timezone usually UK / Europe -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy