To the Cloud: Big Data in a Turbulent World
September 25, 2013
02:00pm-04:00pm
Room A7.03, Harrow Campus, University of Westminster, Communication and
Media Research Institute (CAMRI), London: Northwick Park tube station
(Metropolitan Line)
Full information:
http://www.westminster.ac.uk/research/a-z/camri/seminars/camri-seminar-calendar/2013/to-the-cloud-big-data-in-a-turbulent-world
Opening talk of this autumn’s CAMRI Research Seminar Series
(announcement of further dates/events will follow)
Participation
Participation is free and everyone is welcome. Please register at latest
until 22 September by sending an email to Christian Fuchs:
christian.fu...@uti.at.
Abstract
This presentation offers an account of the political, economic, social
and cultural issues emerging from the growth of cloud computing. It
starts by situating cloud computing as a major force in the
globalisation of informational capitalism and in the advance of a
particular way of knowing, what I call digital positivism. It proceeds
to examine the origins of cloud computing in the movements that arose in
the pre-internet era to create an information utility.
The presentation then defines cloud computing, describes its major
characteristics, and identifies the leading corporate, and government
cloud players. In doing so, it describes the battles for market power
among a handful of companies such as Amazon, Apple, Google, Microsoft,
Facebook, and Rackspace, the rapid and, for some, worrisome, expansion
of the government cloud, the internationalisation of cloud computing,
and the emergence of bottom-up community cloud projects.
Next, it considers how the cloud is being marketed and mythologised
through advertising, social media, corporate and government research,
industry lobbying, and marketing events. Massive promotion is essential
because dark clouds are gathering over the industry including the
environmental problems created by data centres; concerns over privacy,
security, and surveillance; and labour issues, particularly the impact
on IT departments, and more generally on knowledge workers whose jobs
are threatened by the cloud. The presentation concludes by offering a
technical and a cultural critique of big data, digital positivism, and
the cloud’s “way of knowing.”
Biography
Dr Vincent Mosco is Professor Emeritus, Queen's University, Canada. He
is formerly Canada Research Chair in Communication and Society and
Professor of Sociology. He is author of many works, including The
Political Economy of Communication, second edition (Sage, 2009), The
Laboring of Communication: Will Knowledge Workers of the World Unite
(co-authored with Catherine McKercher, Lexington Books, 2008), and The
Digital Sublime: Myth, Power, and Cyberspace (MIT Press, 2004).
--
Christian Fuchs
Professor of Social Media
University of Westminster,
Communication and Media Research Institute
http://fuchs.uti.at, http://www.triple-c.at
@fuchschristian
+44 (0) 20 7911 5000 ext 67380
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