MUSEUMS AND DIGITAL PHOTOGRAPHY: A DIALOG WITH A MANUFACTURER

Presented by the Cleveland Museum of Art and Museum Computer Network(MCN)

Open to participation in person or by conference call

Thursday, June 19, 2003 Noon - 5pm EDT

Participate by Conference Call-In 3pm

Email jfredri...@clevelandart.org to participate

Museums are increasingly key users of advanced digital imaging and related hardware and software products including image management software, scanners, printers, and cameras. Although museum professionals have engaged in ongoing dialogs with image management software publishers, direct engagement with hardware manufacturers has been far less frequent. As a result, museum digital photography needs are forced to be met by the products designed and optimized for other market segments and consumers.

On June 19, 2003, the Cleveland Museum of Art, and Museum Computer Network, hopes to start changing this, through the direct discussion of museum digital camera needs with an important provider of digital camera technology for specialized markets. Key staff from the Cleveland Museum of Art, other institutions and outside experts will meet with David Gilblom, President of Alternate Vision Corporation(AVC), of Los Altos, California, which has been designated by Foveon, Inc., makers of new image sensors for digital cameras, to help it address broader and specific target markets for specialized camera production.

At the meeting, Gilblom, who has 35 years of experience in developing and marketing image capture equipment for medical, industrial, scientific and graphic arts applications, will present details of the Foveon technology, demonstrate the current product, and participate in a discussion intended to provide AVC with the technical and contextual information it needs to include the special requirements of the art museum community in its plans for development of a new high-accuracy color camera product. The session will take place in the Cleveland Museum of Art's digital imaging studio.

Interested and qualified members of the museum photography and imaging community are invited to participate in person in this event, or may engage in a special briefing and discussion by conference call. At the minimum, this should prove an engaging, enlightening, and provocative discussion of Foveon technology and its future. Beyond that it may prove an important mechanism for the invention and marketing of a new and cost-effective camera specifically designed to meet museum needs.

Findings from this meeting, related both to the process and outcome of the dialog and as well as technical assessments, will be presented at MCN's 2003 Annual Conference in the fall. Participants will be acknowledged in the report.

TO PARTICIPATE IN PERSON OR CONFERENCE CALL

PLEASE EMAIL jfredri...@clevelandart.org

 

Additionally Background:

Foveon, Inc., has recently introduced a new kind of color area image sensor in which each pixel location contains three stacked photosensors to provide full color data at full resolution without the need for color filters or multiple exposures. The first product to incorporate the sensor is a digital still camera, the SD-9, made by Sigma Corporation of Japan. To address broader markets for specialized photographic and video cameras, Foveon appointed Alternative Vision Corporation (AVC) of Los Altos, California, to support these markets with sensors, equipment and support. AVC now offers a development system for camera designers and a real-time camera using the Foveon image sensor.

Among the specialized markets AVC supports, there are several that require high-resolution color accuracy substantially better than can be provided with three-channel imaging devices. To address those needs, AVC is investigating the development of a new camera using the Foveon three channel image sensor in combination with a specialized filter to produce six-channel color data capable of representing over 90% of the visual color space with accuracy of 1 DeltaE or less. Such a camera could operate in real time and produce image data suitable for driving any of the wide-gamut displays now under development.

AVC's President, David Gilblom, has 35 years of experience as the innovator -- and one who launched -- vital "image capture" equipment for medical, scientific, industry or graphic-art applications. He partakes in the June 19 meeting at Cleveland Museum of Art (hosted by Len Steinbach) to share, with attendees, details of the Foveon technology and demonstrate the current product. Moreover, he aims to fully understand the expectations of museums (whether their focus be art, history or science) when it comes to an affordable high-performance digital camera suitable for a range of purposes. This insight can accelerate arrival of a foreseen Foveon device, realistically optimized for museums.

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