[MCN-L] Going mobile: Planning for audience, content and technology in the Museum Feb 16, 17 in Sunny Balboa Park San Diego!
Dear colleagues, The past decade has seen a great increase in mobile options for museum interpretation: cell phone tours, podcasts, audio tours, text-message tours and audio, video and text Smartphone applications. Learn how to implement and leverage these technologies from mobile media experts Nancy Proctor and Titus Bicknell in a special 2-day seminar presented by the Balboa Park Online Collaborativehttp://www.bpoc.org/ and Balboa Park Learning Institute: Going mobile: Planning for audience, content and technology in the Museum featuring Nancy Proctor, Head of New Media, Smithsonian American Art Museum and Titus Bicknell, Director, Information Technology, Experius LLC Tuesday, February 16 and Wednesday, February 17, 2010 9:00 a.m. to 5:00 p.m. San Diego Hall of Champions Sports Museum (2131 Pan American Plaza, Balboa Park, San Diego, CA 92101-1683) What This two-day seminar is for museum professionals who want to explore the value of mobile devices and portable computing for their institutions, patrons and learners with renowned leaders in the new media field. Attendees will learn how to evaluate technology platforms and options, create interpretive content and deploy systems for supporting them. Day 1 will emphasize content and strategy and Day 2 will focus on technology and strategy. Please visit http://www.bpoc.org/mobile for a detailed agenda and speaker biographies. Who This seminar is cross-disciplinary and appropriate for executive, content (education, marketing, etc.) and technical staff. We encourage people to attend in cross-functional teams. (Special group rates apply.) How much Special price! $45 for one day, $75 for both! Other cost and payment notes: * Tuition fees are waived for members of the Balboa Park Online Collaborative; registration is still required. * Please contact bpcp at bpcp.org for information on student discounts, group rates, or, hotel information. * Please pay on-site with cash or checks made payable to the Balboa Park Cultural Partnership; we are not able to accept credit card payments. * Lunch is included in the cost of the program for all participants. Register by Thursday, February 11, 2010 at bpcp at bpcp.org; please include your name, title, organization and email address. This program is co-presented by the Balboa Park Online Collaborative and the Balboa Park Learning Institute. The Balboa Park Online Collaborative is a collaborative technology project of The Legler Benbough Foundation. The Balboa Park Learning Institute is a collaborative professional development program supported in part by the Institute of Museum and Library Services, the City of San Diego Commission for Arts and Culture, and the 24 members of the Balboa Park Cultural Partnership. Questions? Please contact: Paige Simpson, Director OR Katherine Sanford, Program Coordinator Balboa Park Learning Institute A program of the Balboa Park Cultural Partnership (p) 619.232.7502 bpcp at bpcp.org
[MCN-L] Podcasting advice: strategy for making the most of online content
Dear Lauren (and list), While I agree with Robin that setting up a YouTube channel is excellent, I would use it as an additional tool to spread the word about your podcasts. It's important to get the most bang for your buck out of your digital assets, so I recommend the following strategy: If you are in fact launching a podcast series?that is, you will be making and publishing regular episodes?then I would begin by registering and using a podcast service like Podbean (free for starter accounts, you might at some point have to pay for storage, but the costs are extremely low). Once you set up your Podbean account and upload one episode, you can then link to iTunes and set up your iTunes account. iTunes has the broadest reach for podcasts. There are other (many) podcast directories and you want to list your podcast with them. Once you publish your episode, the RSS feed automatically brings your podcast to these other directories. So once you do the work for the first one, your podcast then goes out to multiple channels automatically and is out there forever. For example, I have a podcast series (about 3 years now), with subscribers, and even though I don't produce many episodes (about one every other month), the reach is amazing... If you are not really launching a series, but will just be posting videos as you are able to complete them, then the YouTube channel is the way to go. You also should create accounts on Flickr, YahooVideo, and Vimeo and upload the content there. They each have different restrictions on length and numbers of videos you can upload in the month. You should also embed these videos in your website and Facebook Page, and Tweet links to them. If you are creating videos of lectures, then you could also consider becoming part of iTunes U, where many universities and museums are publishing content. http://www.apple.com/education/mobile-learning/ For a long video (60 minutes) I'd recommend breaking it into 15-minute sections, both to reduce the size of the video and the download/ viewing time (many, many people still don't have great connection speed, and if something doesn't start immediately, they click away). And, make a short (1 minute) teaser sample which you can put out there to help people find them. All videos should be branded with titles and end titles, plus a copyright statement. Teasers should end with the URL to send them to the location they can view the full video. If you set up a YouTube channel, make sure you go through the process of applying for a nonprofit channel. You have to fill out an application (one long page) and they have to approve it, but there are many benefits to doing so, as they allow you to brand the page and you show up in the nonprofit directory (above the chaff), and you can tie it into fundraising/development directly from your page. I'd be happy to answer any more questions you might have off-list. Best, Stephanie Weaver Visitor experience consultant sweaver at experienceology.com experienceology?: Because happy visitors return. San Diego, CA For information on our book, blog, podcast, upcoming classes, and e- news, visit www.experienceology.com or follow me on twitter.com/ experienceology. See samples of my classes here: www.youtube.com/experienceology . Watch the free archived version of my class on the visitor experience here: http://bit.ly/NlunE Next presentations: UCLA Extension: January 26, 2010 Orange County Public Libraries: February 3, 2010 Ass'n of Partners for Public Lands: February 7 8, 2010 Tijuana Estuary docent training: March 24, 2010 American Association of Museums: May 26, 2010
[MCN-L] Going Mobile: Planning For Audience, Content And Technology In The Museum Feb 16-17 2010
Colleagues/ IMHO: Libraries/Librarians Have Much To Learn From Museum Mobile Initiatives /Gerry The past decade has seen a great increase in mobile options for museum interpretation: cell phone tours, podcasts, audio tours, text-message tours and audio, video and text Smartphone applications. Learn how to implement and leverage these technologies from mobile media experts Nancy Proctor and Titus Bicknell in a special 2-day seminar presented by the Balboa Park Online Collaborative [http://www.bpoc.org/] and Balboa Park Learning Institute: Going Mobile: Planning For Audience, Content And Technology In The Museum Tuesday, February 16 / Wednesday, February 17, 2010 9:00 a.m. to 5:00 p.m. San Diego Hall of Champions Sports Museum / 2131 Pan American Plaza / Balboa Park / San Diego, CA What This two-day seminar is for museum professionals who want to explore the value of mobile devices and portable computing for their institutions, patrons and learners with renowned leaders in the new media field. Attendees will learn how to evaluate technology platforms and options, create interpretive content and deploy systems for supporting them. Day 1 will emphasize content and strategy and Day 2 will focus on technology and strategy. [snip] Who This seminar is cross-disciplinary and appropriate for executive, content (education, marketing, etc.) and technical staff. We encourage people to attend in cross-functional teams. (Special group rates apply.) Cost Special price! $45 for one day, $75 for both! [snip] Register by Thursday, February 11, 2010 at bpcp at bpcp.org ; please include your name, title, organization and email address. This program is co-presented by the Balboa Park Online Collaborative and the Balboa Park Learning Institute. The Balboa Park Online Collaborative is a collaborative technology project of The Legler Benbough Foundation. The Balboa Park Learning Institute is a collaborative professional development program supported in part by the Institute of Museum and Library Services, the City of San Diego Commission for Arts and Culture, and the 24 members of the Balboa Park Cultural Partnership. Agenda February 16 2010 Led by Nancy Proctor, Head of New Media, Smithsonian American Art Museum Day 1: Mobile experience content design Why mobile? What is mobile? Why is it growing so fast? How this will impact museum interpretation and education in the short, medium longer terms. Overview of the design methodologies that will be used today. Identifying your audience(s) both on-site online. Know your audience in order to build a successful program. The evolving nature of audiences: consider John Falk's new way of describing categorizing audiences: what does each of these audience segments require from their mobile experience? what about non-visitors? Identify prioritize the target audience(s) for the mobile interpretation program. Translating aims objectives into key messages 45 min: ensuring your mobile interpretation program supports your organization's mission. Introduction to Question Mapping the 'SmartHistory' conversational approach to interpretation Question Mapping Hands on, on site: on maps of each Balboa Park sites, plot the questions that come to mind when visiting, at the locations where the questions occur. Consider ways of including actual visitors from different target audience segments in this survey. This will require participants to be on-site so will require 2-3 hours depending on transportation time. Question Map analysis; finalize interpretive plan Short presentation of methodology for translating the question maps into an interpretive plan; introduction of worksheets. Optional content production session Using the Woices iPhone app, record audio commentaries (soundtracks or sound bites) for selected points of interest according to the site's interpretive plan. February 17 2010 Led by Titus Bicknell, Director Information Technology, Experius LLC Day 2: Mobile Platforms And Delivery Choosing a platform: what the content/audiences require vs. what the infrastructure business model demand. Which train(s) are you on: choosing platforms that suit your venue, content AND audience - web, kiosk, audio tour, cell phone tour, MM tour, podcast, webcast, vodcast, catalog, wall text, label, docent NB the best answer may be the least technical. CMS vs CAT: are you authoring content or assembling it from existing sources and how that affects decision about data and meta data management. API and ROI: it is a nice idea to pull data from existing sources but it might not be cost effective - how to assess ingestion, synchronization or double data entry options Front end/back end, couture vs pret a porter: what to customize and what to use of the shelf even if it seems limiting In-house vs outsource: where control is valuable, where participating in extra-organizational economy of scale adds value Scale and scalability: how to avoid being a victim of your own
