Oh, please. Give us a break, already!

http://www.theregister.co.uk/2007/11/29/yahoo_adobe_pdf_advert/

http://www.news.com/8301-10784_3-9825409-7.html


>...Yahoo! has signed up with Adobe to incorporate targeted adverts
> into PDF documents.
>
> "The scheme is optional, but unfortunately only for the
> advertiser. Advertisers just upload their PDF files to Yahoo
> so they can be ?ad-enabled?, meaning the adverts linked to
> the document?s contents are slotted in.
>
> "The Advs are shown in a side panel that appears in Acrobat
> Reader whenever the document?s opened, though Yahoo! hasn?t
> said if this panel can be hidden by users. We suspect not.
> It?s expected that the ads will be charged on a pay-per-click
> basis.
>
> "Unfortunately, it?s questionable how much the advertising
> will add to the ?user experience?. Unless you actually want your monthly 
> departmental financial analysis review PDF content linked to adverts for 
> 30 per cent off stationery and offers to slash the cost of your medical 
> bills."


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