[apologies for any formating problems]
FOR IMMEDIATE RELEASE
July 22, 2009
MEDIA CONTACTS:                  Erin  
Hogan                              Chai Lee            (312)  
443-3664                       (312) 443-3625
                                                       
ehogan at artic.edu                  clee4 at artic.edu

ART INSTITUTE OF CHICAGO LAUNCHES LANDMARK VIRTUAL GALLERY TOUR ON
MUSEUM WEBSITE
First Art Museum to Combine Panoramic Gallery Images with Wayfinding  
System

Today the Art Institute of Chicago launched Pathfinder, 
www.artic.edu/pathfinder/ 
, the museum?s new interactive floor plan and virtual gallery tour  
system on its website. The first art museum in the world to  
dynamically combine its floor plan with fully up-to-date high- 
definition and panoramic views of its galleries, the Art Institute now  
offers web surfers and visitors planning a trip to the museum a  
completely unique experience of the galleries. Pathfinder features not  
only the interactive floor plan, which is part of the wayfinding  
system installed throughout the museum for the opening of the Modern  
Wing, but also the ability to zoom in and out of the panoramic views  
for closer looks at works of art, direct links to the available  
catalog information for individual works, and Spanish-language prompts  
and on-screen navigation tools. The initial launch of Pathfinder  
includes views of nearly a third of the museum?s permanent collection  
galleries, with images of the remaining galleries to be added  
throughout the year.

?The Modern Wing has really been the impetus for numerous wide-spread  
changes in the ways the museum makes itself accessible to all  
visitors, both virtual and real,? said James Cuno, President and  
Eloise W. Martin Director of the Art Institute. ?We have a new  
building, with its fresh approach to our collections, to the city, and  
to the landscape around us. And now, with our new interactive  
pathfinder on the web, we are bringing these fresh approaches to the  
hundreds of thousands of people who come to our website seeking  
information about our museum and collections. This pioneering  
development is a testament to the efforts of our information  
technology department and our constant quest to serve our visitors to  
the best of our abilities.?

Led by Sam Quigley, museum Vice President for Collections Management,  
Imaging, and Information Technology, the Art Institute team worked  
with Slate Roof Studio, designers of interactive media, and AvantLogic  
Corporation, the creators of the interactive mapping software  
MapsAlive. The web version of Pathfinder is based on the new  
interactive digital wayfinding system which was installed in the  
museum on touch screens in May for the opening of the Modern Wing.  
Taking the wayfinding system to the museum?s website offered the  
museum the opportunity to link it to other web-based resources, such  
as the online collection catalog and information about daily programs  
and current exhibitions. Now web visitors are able to view the  
complete floor plans, click an icon for gallery shots, and virtually  
?wander? through specific galleries via high-definition digital images  
that have been stitched together to create 360-degree views of the  
galleries. Viewers now also have the ability to navigate within the  
?virtual? galleries by zooming in on individual works of art for a  
better look or seeing them with other works displayed nearby, the way  
the curators arranged the galleries. Web surfers can also click on the  
images to access full information and often descriptive label text  
about the work using the online collection catalog.

Pathfinder additionally offers information about daily programming and  
gallery tours, all current exhibitions, special activities in the new  
Ryan Education Center, and visitor amenities such as restaurants and  
shops. The site is available in an English language version as well as  
a Spanish language version. The museum will continue the ongoing  
process of photographing all the permanent collection galleries  
throughout the summer, fall, and winter, with the goal of making  
available every Modern Wing gallery by December. The remainder of the  
permanent collection galleries will be available online as they are  
reinstalled as part of the museum-wide renovation project.

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MUSEUM HOURS
10:30 am?5:00 pm Monday, Tuesday, Wednesday, Friday
10:30 am?8:00 pm Thursday
10:00 am?5:00 pm Saturday, Sunday
TARGET FREE THURSDAY EVENINGS AFTER 5:00 pm

SUMMER HOURS (from Memorial Day to Labor Day)
10:30 am?5:00 pm Monday, Tuesday, Wednesday
10:30 am?9:00 pm Thursday, Friday
10:00 am?5:00 pm Saturday, Sunday
TARGET FREE SUMMER EVENINGS THURSDAY AND FRIDAY AFTER 5:00 pm

FREE FEBRUARY 1 TO 28
Closed Thanksgiving Day, Christmas Day, and New Year?s Day.
Please check www.artinstituteofchicago.org before your visit.

ADMISSION
Adults $18.00 Includes all special exhibitions and coat check
Children 14 and over, students, and seniors $12.00 Includes all  
special exhibitions and coat check
Chicago residents receive a $2.00 discount with proof of residency
Children under 14 always free
Members always free

Free Evenings are free to all. City of Chicago residents with Chicago  
Public Library cards can borrow a "Museum Passport" card from any  
library branch for free general admission to the nine members of  
Museums in the Park, including the Art Institute of Chicago.

The Art Institute of Chicago is a museum in Chicago?s Grant Park,  
located across from Millennium Park. Visitors can enter the museum via  
the Michigan Avenue entrance or the Millennium Park entrance on Monroe  
Street.




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