Just agreeing with Douglas, and, Jewel, you’re thinking is correct. Your brand
is your museum not your exhibition (even if it is "special"), you just need to
make sure your home page reflects your marketing activity.
-nik
Nik
Hello All!
I’m having a bit of a discussion with upper management concerning a big
upcoming show and the build-out of a microsite for it and I need some
recommendations/ expertise from this knowledgeable group.
What has been your experience building microsites in terms of urls? Is there a
best
What do you think about you using a custom URL to promote and share, but
that resolves to 'ourmuseum.org/specialexhibit'? You get the benefit of it
being 'special' but then you make it part of the core web site and enjoy
the SEO and other benefits of being part of the core web site.
Hope that
Jewel - IMHO it is best practice to keep "microsites" under your standard
URL umbrella. If your administration feels that you *must* have a special
URL (by the way, I know of no research that would support the efficacy of
special URLs), then purchase that and just re-direct to your own site.
I totally agree with Douglas, but would also point out that if you must go with
a microsite approach with its own URL, then you can consider a subdomain
instead of a path appending approach, like this:
SpecialExhibit.museum.org
That has several technical advantages including, but not limited
Agreed. Also (and this is just a general point) I try not to make microsites
where at all possible :)
-k
Keir Winesmith
Head of Web and Digital Platforms
San Francisco Museum of Modern Art
Tickets available at
SFMOMA.org
415.357.2871
kwinesm...@sfmoma.org
151 Third Street | San Francisco,
