Boost to provide familiar ring
By Eric Convey/ Inspecting Gadgets
Monday, April 11, 2005 - Updated: 09:26 AM EST
In the mobile telephone market, there's probably no major company
more clearly aligned with a specific segment than Nextel
Communications with business customers.
When's the last time you saw a 14-year-old using his Nextel's
walkie-talkie mode to check in with a buddy?
Nextel has done a lot of things well, but the company is not
broadly associated with the consumer market. That could all change,
though, with a new-to-Boston service called Boost.
Boost is Nextel's bid to reach not just individual consumers,
but those who use pre-paid phones. That generally means those who are
young and have not established extensive credit histories.
That means the telltale walkie-talkie beep-beep could soon be
coming to a shopping mall near you.
At the core of Boost is a $100 mobile phone, the i285.
...
http://business.bostonherald.com/technologyNews/view.bg?articleid=77845
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