Net changes the rules of music marketing By Washington Post | July 9, 2006
For years, old recordings have piled up in the archives at Verve Records, including beloved jazz tracks that had no market big enough to justify pressing new discs. But thanks to the Internet, music lovers are rediscovering iconic titles like Ella Fitzgerald's ``Sunshine of Your Love" and Quincy Jones's ``Body Heat" -- rekindling enough popular demand to prompt Verve to reissue them through a project called Verve Vault. Because the Internet has changed how people discover and share music, the rules of marketing it and the hierarchy of who determines what's hot have also changed. As radio-music listenership declines, the industry finds itself spending more time courting a broader field of tastemakers who, through websites, are popularizing songs that never get radio play. The primary tool in this transition is the playlist -- a sequence of tracks posted on blogs or shared on music purchase sites such as iTunes. ... http://www.boston.com/business/technology/articles/2006/07/09/net_changes_the_rules_of_music_marketing/ Reply with a "Thank you" if you liked this post. _____________________________ MEDIANEWS mailing list medianews@twiar.org To unsubscribe send an email to: [EMAIL PROTECTED]
