http://sev.prnewswire.com/entertainment/20070524/NYTH10524052007-1.html

Ripley's Triumphant Return to New York!
Ripley's Believe It or Not!(R) Odditorium to Open in Times Square

NEW YORK, May 24 /PRNewswire/ -- New York City will welcome back the spirit of
Robert Ripley next month with the opening of Ripley's Believe It or Not!(R)
Times Square Odditorium. The opening marks the return of Ripley to New York, his
home for more than 30 years, and to the city that proved that truth can be
stranger than fiction. Ripley's Times Square will house the ultimate in the odd
and bizarre, as well as items that are truly New York ranging from 24 shrunken
heads to a section of the Berlin Wall, a 3,197 lb. meteorite and Babe Ruth's
"Believe It or Not's" New York team baseball uniform. The Odditorium officially
opens on June 21.

"New York City is one of the most amazing cities in the world and it's easy to
see why Robert Ripley made the Big Apple his home," said Bob Masterson,
President, Ripley Entertainment Inc. "We are thrilled to bring Believe It or
Not! back to the city where, in 1918, Ripley coined that now famous phrase.
Ripley's Times Square Odditorium will house the greatest collection of
unbelievable odd and unusual items ever assembled under one roof, from this
world and beyond! This fantastic collection captures the essence of Mr. Ripley,
the eccentric collector who proved to the world that truth could indeed be
stranger than fiction."

Robert Ripley's New York

Robert Leroy Ripley, an icon in the world of cartoon art, the first person to be
elected to the Trivia Hall of Fame, and the founder of an entertainment empire
based on the premise that "truth can be stranger than fiction," first came to
New York from San Francisco in 1913 at the age of 23. Working as an illustrator
in San Francisco, Ripley was encouraged by his friend Jack London to go to New
York and pursue his baseball dream or at least make more money from his
drawings. He landed a job as an illustrator with the New York Globe and in 1914
he tried out for the New York Giants - and made the team! Unfortunately, in his
very first game with the Giants, he broke his pitching arm. With his baseball
career over, Ripley returned to his job at the Globe and to living a full and
rich New York City life including marrying a Ziegfeld Follies showgirl, living
in a 28-room stone mansion on a private island off Mamaroneck and hosting grand
parties during prohibition that would dazzle even the most jaded New Yorker.

The Ripley's Times Square Highlights

Like the Ripley's Believe It or Not! Attractions around the globe, each item
inside Ripley's Times Square will appeal to man's basic curiosity and desire to
know more about this world ... and New York City. Guests will find only
authentic, original and unbelievable exhibits in the Times Square odditorium,
including locks of hair that belonged to Elvis Presley, John Fitzgerald Kennedy
and George Washington, Ripley's collection of Olympic torches, and animal
oddities including a two-headed calf, a six-legged cow and an albino giraffe!
Some other key exhibits will include:

Shrunken Heads

The Museum will feature Ripley's collection of 24 shrunken heads that were the
spoils of war for the Jivaro Indians of Ecuador. Believe it or not, Ripley's
Times Square will boast more shrunken heads on display than the American Museum
of Natural History.

"The Believe It or Not's" Baseball Uniforms

On May 5, 1939 in Madison Square Garden, Robert Ripley led a band of celebrities
called the "Believe It or Not's" to the plate against an equally elite team
called the Nine Old Men, led by radio and newspaper journalist Lowell Thomas, to
benefit the Boys Club of New York. In total, more than 60 celebrities played for
the two teams, including two of the greatest baseball players of all time,
pitcher Walter Johnson, and heavy hitter Babe Ruth. Also playing for Ripley's
team were boxing champion Jack Dempsey, comedians Jimmy Durante, Bugs Baer and
W. C. Fields, actors George Raft and Al Jolson, World War I Hero and founder of
Eastern Airlines, Eddie Rickenbacker, and billionaire William Randolph Hearst,
Jr.

3,197-lb. Meteorite

Found in Guangxi, Nantan County, China in 1958, Ripley's Times Square Odditorium
will house a giant 3,197-lb. meteorite that fell to earth during the Ming
Dynasty on June 11, 1529. Composed of 92% iron, the meteorite will be the third
largest Nantan meteorite on display anywhere in the world.
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