On Sep 11, 2011, at 9:44 PM, "Christopher Morrow" <morrowc.li...@gmail.com> 
wrote:

> On Sun, Sep 11, 2011 at 10:23 PM, Jimmy Hess <mysi...@gmail.com> wrote:
>> On Sun, Sep 11, 2011 at 9:08 PM, Christopher Morrow
>> <morrowc.li...@gmail.com> wrote:
>> 
>>> what's the real benefit of an EV cert? (to the service owner, not the
>>> CA, the CA benefit is pretty clearly $$)
>> 
>> The benefit is to the end user.
>> They see a green address bar  with the company's name displayed.
>> 
>> Yeah, company's name displayed -- individuals cannot apply for EVSSL certs.
>> 
> 
> this isn't really a benefit though, is it? isn't the domain-name in
> the location bar doing the same thing?

No. As a counter example... How may domain names do Wells Fargo and Citibank 
(Citi Corp? Citi Group?) operate respectively? I'm a customer, and I can't keep 
it straight. 

Companies that wrap their services with generic domain names (paymybills.com 
and the like) have no one to blame but themselves when they are targeted by 
scammers and phishing schemes. Even EV certificates don't help when consumers 
are blinded by subsidiary companies and sister companies daily (Motorola 
Mobility a.k.a. Google vs. Motorola Solutions.)


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