Software of the Spectacle. Final Cut Pro X means Apple has abandoned professional artists
by Flick Harrison Guy Debord said that the main function of our society is now the production of spectacle. The spectacle alienates us from life and each other. Facebook, for instance, transforms our relationships into images of those relationships, mediated by Facebookâs own hidden desires. Fifteen years of engagement with the Final-Cut-Pro-using professional class is, at best, a good self-funding, street-cred foundation for the new consumer version of FCP, called FCP-X. It could be compared to the free itunes app of yesteryear which slowly led us to the Itunes Store and thence to the app store, iphone and ipad. Since Photoshop or thereabouts, the line between artist / consumer / producer has blurred for many reasons. Web 2.0 was a major result / acceleration of that, when the content between ads suddenly became user-generated instead of professionally-produced. Popping out a lower-cost, easier-to-use version of FCP should goose the whole production stream in that direction, not only helping fill the million-channel universe with consumer-produced stuff but driving the wages of pros down. http://blog.flickharrison.com/2011/07/software-of-the-spectacle/ _______________________________________________ NetBehaviour mailing list NetBehaviour@netbehaviour.org http://www.netbehaviour.org/mailman/listinfo/netbehaviour
