Please support the Yes Lab!
Dear Friends,
The Yes Men need your help.
For years, we’ve been tossing our little buckets of water on the
blazes of social injustice. Last year, we decided to form a bucket
brigade: a system (we’re calling it the Yes Lab) to help others do the
kind of funny, headline-grabbing actions we’re known for.
It worked. In its embryonic first year, the Yes Lab helped launch
nearly a dozen activist media campaigns (see below), garnering a total
of 4.5 metric tons of media hype. It even attracted threatening legal
letters (frames not included) from five coal companies, one oil
transport company, one utility, France, and GE! (Seriously, GE, no one
meant to knock $3.5 billion off your share price. But no one’s sorry,
either.)
Given this proof of concept, the Yes Lab is now (almost) ready for
prime time.
It’s got a brand-new home at New York University, complete with plenty
of space, a big supportive crew, lots of eager collaborators, and a
structure that will let it tackle five or so projects at once. (If
you’re in New York, come to our launch Sept. 14 and see how you can
get involved!) It’s also got a lovely new website that will soon have
a number of fancy tools to help hundreds more carry out or join up
with Yes Lab projects.
There’s only one hitch. We’ve got the venue, the participants, and
(soon) the tools. But we’re short on cash for the projects themselves—
which, of course, are the entire point of the Yes Lab. That’s why
today, we’re asking for $10,000 on Kickstarter, to hire project
managers and cover expenses for projects that don’t have other
funding. It's all the Yes Lab needs to become a fully-functioning
mischief machine.
OK, you got the point of this email: the Yes Lab needs money. So here,
without further ado, is a summary of last year's mischief,
accomplished by just a few dozen folks. Imagine what hundreds will be
able to do!
General Electric Short-Circuited
Activists US Uncut, with a little help from the Yes Lab, sent out a
press release announcing that General Electric would repay the $3.2
billion tax credit they received last year despite massive profits.
The announcement was momentarily picked up as true by the AP, and the
market, unable to leave a good deed unpunished, responded by knocking
$3.5 billion off GE’s share price. The result was massive,
enlightening coverage of GE’s tax-cheating ways on everything from
local TV to CNN.
What the heck is an Asthmaze?
A small group of activists wondered how a big coal company might
address the fact that coal causes childhood asthma. The result: “Coal
Cares,” a faux greenwashing campaign in which Peabody Coal tried to
“make asthma cool” with free themed inhalers to kids living within 200
miles of a coal plant. The site, taken as real by many, quickly went
massively viral, which didn’t amuse Peabody one bit but did help
publicize coal as a major public health issue. And as it happened, in
the week following the launch of Coal Cares, a real-life attempt by
the coal industry to mislead children was defeated by the Campaign for
a Commercial-Free Childhood. Hooray!
Beat Up On Chevron? We Agree.
Chevron decided to launch a $90 million greenwashing campaign with a
street-art aesthetic, and was stupid enough to approach street artists
for help. One of them, Cesar Maxit, promptly leaked Chevron’s plans to
Amazon Watch. The Yes Lab helped Amazon Watch and Rainforest Action
Network (RAN) release a much more honest version of Chevron’s campaign
just hours ahead of the “real” McCoy, generating a deluge of media
coverage. Hundreds of user submissions and some amazing videos from
FunnyOrDie further derailed Chevron’s $90 million lie, infuriating
Chevron even more—though not quite as much as the $18 billion judgment
against them in Ecuador, which Chevron has vowed never to pay. The
fight goes on.
Coal Burns Wealthy Neighborhood. Neighbors Nonplussed.
Students from Columbia College in Chicago came together with
Greenpeace and the Yes Lab to create the illusion that a new coal
plant was planned in their city—but that instead of going in a poor
neighborhood (like the two coal plants that already exist in Chicago),
this one would be built in a rich one. The plans got a rise out of
residents and the media, and helped focus attention on Chicago’s much-
needed Clean Power Ordinance.
Canada was the victim of two Yes-Lab-assisted actions, both targeting
the Alberta Tar Sands, the England-sized mess that has made Canada the
worst per-capita carbon emitter on earth.
Hair Clogs Pipeline
In the first Canadian action, a group of activists had Enbridge—who
are aiming to build a massive pipeline from the Alberta Tar Sands
through pristine wilderness to the British Columbia coast—announce “My
Hair Cares,” a crackpot plan to sop up inevitable spills along the
pipeline route with the hair of volunteers. The resulting press
publicized Enbridge’s botched spill cleanup in Michigan, and let
Canadians know how stupid it can be to let oil flow through your
watershed.
More and More Mordor
In the second Canada-centered action, a group of students, working
with Greenpeace, launched a surreal campaign, complete with
infomercials, cell phone videos, a tweeting campaign, a Facebook page,
etc. to make folks in Canada think that the new Hobbit film was saving
money on Mordor scenes by shooting them in the Tar Sands. The “news”
went quickly viral and helped to cement the Canadian Government’s
reputation as top-shelf planet-killing bastards.
Canadian War Room Defeated
Another Canadian action on the same subject took place way back in
December 2009, before the Yes Lab really existed—but it happened
according to the same model, so the Yes Lab is claiming it. Read about
it here!
France Remains Offensive
An ad-hoc group called CRIME (Committee for the Reimbursement of
Indemnity Money Extorted from Haiti) announced, on France’s behalf,
the repayment of €17 billion to Haiti in relief aid—a payment equal to
that which France extorted from Haiti in 1804 as a condition for their
independence. Because of France’s ham-fisted reaction, the story
received global attention, alerting many to the deep colonial roots of
Haiti’s problems. The media attention was also used to launch a
campaign that further built pressure on France to do the right thing.
People Bite Apple
It’s a bummer that our shiny tech toys are made using the blood of
people—or, more precisely, the “conflict minerals” that play a big
role in the violence and instability of Central Africa. So a group of
students, together with Friends of the Congo, produced a fake Apple ad
campaign touting a “Conflict-Free iPhone,” and calling for the
citizen’s arrest of John Paulson, whose company finances some of the
worst extraction practices. The project received hundreds of media
hits worldwide.
Unnatural Gas
Students and local activists launched a campaign to cover Manhattan
with stickers warning residents that if a ban on hydraulic fracturing
is not extended in New York State, they’ll soon need to test for their
water’s safety by trying to light it on fire. The project communicated
viscerally just what’s at stake if gas companies are allowed to drill
in New York’s aquifer, as the companies are demanding.
Shell Game Uncovers Oil Slick
In the Hague, activists impersonated oil giant Shell and publicly
apologized for devastating the Niger Delta each year with oil spills
larger than that of the Exxon Valdez. The action generated hundreds of
stories—all highlighting Shell’s atrocious record.
Phew. Not bad for something that still hasn’t launched!
Meanwhile, as long as we're writing a long breezy email, we have other
news too:
Tim DeChristopher
Tim DeChristopher’s amazing story continues to inspire a movement.
He’s currently living in a federal prison, in a tiny room he was
offered in exchange for single-handedly saving hundreds of thousands
of acres of gorgeous Utah wilderness from destruction at the hands of
Big Oil and Gas. Listen to Tim speak about why he did what he did, and
what he’s asking of you—and then make up your mind.
CointelCOC
Speaking of small rooms, we are still, almost two years later, waiting
for the judge to rule whether to throw out the US Chamber of
Commerce’s lawsuit against us. Meanwhile, the Chamber’s lawyers—the
same ones who are apparently suing us—recently made big news for dirty
tricks not seen since the days of CointelPro. We almost hope we have a
chance to address these creeps in court. Meanwhile, we’ll have to be
content trying to express our anger in other ways.
Yes Men Revolting
Our latest film, The Yes Men Fix the World, didn’t. It won the Berlin
Audience Award and the UK’s most prestigious prize in documentary
film, was released theatrically in the U.S. and 40 other countries,
and was shown on HBO and all kinds of other TV. But it simply did not
fix the world—which is why our new film will be called The Yes Men Are
Revolting. It’ll feature many of the Yes-Lab-assisted actions above,
as well as conversations with funny people who have overthrown
tyrannies worldwide. It’ll be funny and watchable, and will use the
word “revolution” quite a bit. Isn’t it time? The rich (except for
Warren Buffett) are not getting nicer, and our leaders seem less and
less able to think about us. So let’s say it: “re-vo-lu-tion.” Goooood.
Finally, huge, huge thanks to all of you who helped make the long list
of Yes Lab-supported hijinks happen. We believe humor can have a role
in shaking off tyranny, whether of one crazy dictator or of a whole
bad idea. Please keep active in whatever way you can, and if you can,
please pledge to our campaign. THANKS!!
Gratefully yours,
The Yes Men
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