You could take a look at my fork of Pablo's pandoc-xhtml:
https://github.com/aksdb/pandoc-xhtml
The basic idea is to use another step in between the generation: Pandoc
-> XML -> PDF (since ConTeXt can read XML natively, given the
appropriate environment file).
As you can see in the example
Hello,
I'm a new Context user, and I have a question about conditional
formatting of paragraphs.
I'm typsetting a CV. I am using pandoc to generate the .tex file from
Markdown before compiling the pdf with context. Because pandoc inserts
the body of the document from one variable ($body), I
