Vioxx: how and why did Merck allow itself to get into that situation?

[J. Antas]

Innosight [1] which, as you may know, is the latest endeavor of Prof. 
Clayton Christensen, the author of the Disruptive Innovations Theory 
[2], has an interesting analysis of what went wrong in the Merck Vioxx 
case. The full article is freely available in .pdf format from: The 
Winnerâs Curse [3]
Source URL: http://e-healthexpert.org/node/88

Links:
[1] http://www.innosight.com/
[2] http://e-healthexpert.org/node/41/
[3] http://www.innosight.com/documents/insight23.pdf