We good collaborate here about the posts - https://etherpad.opensuse.org/p/socialmediaspost

v/r

Doug


On 07/26/2018 09:52 AM, Vinzenz Vietzke wrote:
Hi Beau,

this all sounds interesting to me as well. Maybe you could go ahead and put up 
your ideas at some collaboration doc?
This way we could get this whole thing pushed forward.

Best regards,
vinz.

Am 26. Juli 2018 05:12:08 MESZ schrieb Beau Mathieson <b...@mathieson.id.au>:
Greetings Doug,

Indeed, perhaps we could consider an alternative approach or work
around
to providing quality content without to much attention to stock
graphics.

Great, I would love being added as an editor to the social media
pages. Also agreed, that we should start a collaboratory document in
which we could brainstorm ideas that translate into a more unified
social media approach.

I look forward to hearing back from you.

Beau Mathieson

On 25/7/18 12:34 am, ddemaio wrote:
Hi Beau,
I have a few points below.

On 2018-07-17 06:30, Beau Mathieson wrote:
Hi Doug,

Thanks for the welcoming response, to begin with I would like to
apologise for taking my time to get back to you.

I could completely understand for the reasoning to ditch meetings
and I like the fact that the team is eager to increase
adoption. I also
absolutely agree we should have a better arsenical of stock graphics
for
our communications, and if we take a look at research conducted by
Twitter, posts containing videos or images had three times more
engagement then those that did not. Perhaps this is an area in which
would could collaborate with the Artwork team?
The branding guidelines were established a few years back -
https://opensuse.github.io/branding-guidelines/ People have
contributed in various ways and have done a good job using the
guidelines. It would be great to have some stock images made like you
suggest. The artwork team is aware of this, but it really comes down
to time and there ability to make a unified theme of stock images.
What I would like to see is a unified approach to publishing content
to
our major social media pages (Twitter and Facebook). For example,
the last post on the Facebook page was the 6th of July and if I be
blunt
here the quality of the content on these pages is in my opinion
sub-standard. This is shown though the low engagement levels on
those pages, which the average engagement per post around about
10 retweets/likes, which is pretty poor
considering we have 61,000 followers on Twitter and
11,000 followers on
Facebook. What I believe we should do, is, create a strategy for
perhaps
as an example, monthly marketing campaigns in which we base our
content
on targeted demographics and their related use cases, while still
incorporating announcements/blogs in to the mix. I believe this
approach
would help drive adoption. I would love to know whether or
not we have
any social media analytics? I understand Twitter allows profiles to
view audience insights into both organic audiences and followers.I
would
love to view the data from that.
Yes, this is a good idea and sometimes we are able to do this. I am
able to add you as an editor to some of the social media pages if you
would like to help with posts. We have different people with access
and they post on occasion, especially when I am on leave like I had
been the past two weeks. We could come up with some monthly themes
and
do some brainstorming if you are interested. We can create a page on
https://etherpad.opensuse.org and put together some ideas. How does
that sound?


v/r
Doug

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