*Send me your profile only at - **braj...@rgtalent.com
<braj...@rgtalent.com>*

Hi,

Currently, I am recruiting candidates for one of my requirement as
mentioned below. If you have a matching profile, please send me the updated
resume along with contact details at the earliest.

*Job Title*

Sr. E-Commerce Research Analyst

*Project Location*

Seatac WA

*Duration*

12 months /Contract


*Skills Required and Job Description:*

*MOI :: Telephonic + Face to Face*


*Must have Ecommerce Exp.*

Alaska Airlines is looking for a Senior E-commerce Research Analyst who can
contribute to the success of our company Key Initiatives as it relates to
our e-commerce business. This person will play a key role in conducting
evaluations of data trends and provide operational reporting, forecasting,
and recommendations to guide the direction and success of e-commerce.
Expertise in analytics and tools such as Adobe Analytics, deep technical
skills, exceptional written and verbal skills, and demonstrated
organizational effectiveness skills are key requirements in fulfilling the
duties of this position.



KEY RESPONSIBILITIES:

   - Develop, monitor, analyze, and interpret large data sets to measure
   KPIs across various e-commerce platforms including desktop, mobile, mobile
   apps, and kiosks.
   - Generate and maintain regular scorecards and dashboards gathering
   various data points including product performance, marketing effectiveness,
   purchase paths, traffic flows, geographical market, and customer
   segmentation.
   - Identify and monitor customer behavior patterns and distill the
   information into conclusions with relevant, actionable recommendations.
   - Collaborate with business and IT teams to determine data and reporting
   requirements for new features.
   - Perform various ad-hoc analysis to root cause issues and understand
   key business drivers.
   - Streamline management reports and processes to produce documents that
   identify actionable differences across our product lines and business units.
   - Evaluate the effectiveness of our marketing and merchandising
   promotions.
   - Create, manage and maintain documentation and repositories for
   analytical information, training documentation, implementation documents
   and critical internal process documents.
   - Drive new tagging implementations and ensure data integrity validation
   testing in new releases.
   - Communicate and present data, insights, and recommendations to all
   levels of the company, clearly and concisely.
   - Pull data from many sources into centralized dashboards for easy
   understanding (Tableau)
   - Develop baselines and forecasting models by product and customer
   segment.
   - Keep up with emerging technology to continuously improve reporting
   processes and the usability and efficiency of reporting.
   - Ensure our analytic tools meet internal customers' needs while
   satisfying scalability, reliability and other performance requirements.
   - Evangelize throughout the company the power and value using data for
   various business initiatives and their contribution to the strategic goals
   of the organization.
   - Actively train, lead and mentor other analysts in best practices and
   provide continuous support as systems and technologies evolve.
   - Take a lead role in Key Initiatives and vital analysis projects.
   - Other duties as assigned

REQUIRED KNOWLEDGE, SKILLS, & ABILITIES:

   - Bachelor's degree in a business, math, technical field or related
   discipline
   - 4 years of relevant experience in the areas of Business Intelligence,
   Analytics or Consulting in an e-commerce environment
   - Experience in data mining with large, complex datasets and SQL
   knowledge
   - Proven experience in training users on analytic tools
   - Advanced Tableau, Adobe Analytics and Excel skills
   - Mastery of running analysis, interpreting results and forecasting
   - Demonstrated excellent verbal and written communication skills
   - Exceptional problem-solving skills and attention to detail
   - Technical Adobe Analytics skills (implementation, tagging specs)
   - Strong organizational skills, time management, attention to detail and
   a strong self-starter
   - Passion for numbers, data and metrics, but also for delivering
   analysis of highest quality
   - Understanding of internet technologies such as HTML, JavaScript and
   URL structures
   - Ability to prioritize and multi-task in a dynamic environment
   - Proven ability to develop strong collaborative working relationships
   across various workgroups
   - Proven ability to transform data into actionable insights

Preferred Qualifications:

   - Tag Management experience including Tealium, Ensighten, and Adobe TMS
   - Airline industry or travel/hospitality knowledge
   - Multivariate, A/B, and optimization testing methods
   - Special consideration will be given to candidates with PHP scripting

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