http://biz.yahoo.com/bw/051019/195539.html?.v=1
NICE Systems and SAS Sign Strategic Partnership to Deliver Complete Customer
Intelligence Wednesday October 19, 8:06 am ET Joint Solution to Change Way
Organizations Make Strategic Decisions Through the Convergence of Business
Intelligence and Interaction Analytics


CARY, N.C. & RA'ANANA, Israel--(BUSINESS WIRE)--Oct. 19, 2005--SAS, the
leader in business intelligence and NICE Systems (Nasdaq:NICE - News), a
global provider of advanced solutions that enable organizations to extract
Insight from Interactions(TM) today announced a strategic partnership to
provide a joint solution that links SASR Business Intelligence with NICE
interaction content analytics. The joint solution, which combines technology
already available and implemented at customer sites, improves business
performance by combining customer intelligence derived from structured data
with insight from customer interactions derived from unstructured multimedia
data sources.
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SAS offers an integrated business intelligence platform for analyzing data
from all enterprise sources, such as CRM, ERP, billing and other systems.
SAS solutions deliver strategic value by providing predictive power to make
key business decisions and improve performance. SASR Enterprise BI Server
will interface with NICE Perform(TM), which captures and analyzes customer
interactions (via telephony or web) by using multi-dimensional analytics,
such as word spotting, emotion detection and screen content analysis. NICE
Perform is revolutionizing the decision making process by helping
organizations understand and anticipate customer and market dynamics and by
helping them understand why issues arise and what is likely to happen next.

SAS and NICE joint customers can now gain a wider picture of their
businesses, through a holistic solution that for the first time provides
content analytics on both structured and unstructured data, from both
customer transactions and spoken interactions. This expanded solution offers
the broadest set of data sources with sophisticated tools for high levels of
reliability, accuracy and predictability; it addresses a variety of critical
business issues such as customer loyalty and churn to improve bottom line,
profitability, revenue per user and fraud detection.

"NICE is pleased to establish this strategic alliance with SAS," said Haim
Shani, Chief Executive Officer of NICE. "Our joint solution is the first of
its kind and represents a major paradigm shift in the way companies will
evaluate and understand their business and improve the bottom line. This is
another milestone in delivering on our vision of Insight from Interactions."

This joint solution comes from the two leaders in their respective markets.
SAS is the world's leading provider of business intelligence software,
having won numerous industry awards and having earned multiple industry
leadership rankings by independent analyst firms around the globe. NICE is
the leader in providing insight from customer interactions based on advanced
content analytics and is recognized by industry analysts as the global
leader in this market.

"This solution represents a powerful combination. The unstructured data that
we get from NICE offers a comprehensive view that, when combined with SAS
business intelligence, enables organizations to make better business
decisions based on a more holistic view of their customers," added Paul
Bierbusse, senior director of customer intelligence solutions at SAS.
"Together we enable our joint base of existing and potential customers to
analyze customer-buying trends, segment customers with precision, design
targeted sales and marketing campaigns, and measure ROI with their current
systems. We are excited to partner with NICE and offer enterprises all over
the world a new way to make decisions and improve business performance."

The synergetic leadership of the two companies has a combined installed base
over ten thousand customers, including over 75% of the Fortune 100, will set
new standards for the enterprise performance with this joint, end-to-end
solution that bridges the last mile in business intelligence.

About NICE

NICE Systems (Nasdaq:NICE - News) is the leading provider of Insight from
Interactions(TM), based on advanced content analytics -- of telephony, web,
radio and video communications. NICE's solutions improve business and
operational performance, as well as security. NICE has over 23,000 customers
in 100 countries, including the world's top 10 banks and over 75% of the
Fortune 100 companies. More information is available at www.nice.com.

About SAS

SAS is the market leader in providing a new generation of business
intelligence software and services that create true enterprise intelligence.
SAS solutions are used at about 40,000 sites -- including 96 of the top 100
companies on the FORTUNE Global 500R -- to develop more profitable
relationships with customers and suppliers; to enable better, more accurate
and informed decisions; and to drive organizations forward. SAS is the only
vendor that completely integrates leading data warehousing, analytics and
traditional BI applications to create intelligence from massive amounts of
data. For nearly three decades, SAS has been giving customers around the
world The Power to KnowR. More information is available at www.sas.com.

Trademark Note: 360 degree View, [EMAIL PROTECTED], Big Picture TechnologyR,
Executive ConnectR, Executive Insight(a), Experience Your CustomerR,
Investigator, Last Message Replay, Lasting Loyalty, Listen Learn LeadR,
MEGACORDER, MirraR, My Universe, NICER, NiceAdvantageR, NICE Analyzer,
NiceCallR, NiceCLS, NiceCMS, NICE Feedback, NiceFix, NiceGuard, NICE
Learning, NICE Link, NiceLogR, NICE Perform, ScreenSense, NiceScreen,
NiceSoft, NICE Storage Center, NiceTrack, NiceUniverseR, NiceUniverse LIVE,
NiceVisionR, NiceVision ALTO, NiceVision HarmonyR, NiceVision MobileR,
NiceVision ProR, NiceVision VirtualR, NiceWatch, RenaissanceR, Scenario
Replay, Secure Your Vision, TiennaR, TrunkNetR, UniverseR, WordnetR and
other product names and services mentioned herein are trademarks and
registered trademarks of NICE Systems Ltd. All other registered and
unregistered trademarks are the property of their respective owners.

(a)In Australia only

This press release contains forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
statements are based on the current expectations of the management of NICE
Systems Ltd. (the Company) only, and are subject to a number of risk factors
and uncertainties, including but not limited to changes in technology and
market requirements, decline in demand for the Company's products, inability
to timely develop and introduce new technologies, products and applications,
difficulties or delays in absorbing and integrating acquired operations,
products, technologies and personnel, loss of market share, pressure on
pricing resulting from competition, and inability to maintain certain
marketing and distribution arrangements, which could cause the actual
results or performance of the Company to differ materially from those
described therein. We undertake no obligation to update these
forward-looking statements. For a more detailed description of the risk
factors and uncertainties affecting the company, refer to the Company's
reports filed from time to time with the Securities and Exchange Commission.

SAS and all other SAS Institute Inc. product or service names are registered
trademarks or trademarks of SAS Institute Inc. in the USA and other
countries. R indicates USA registration. Other brand and product names are
trademarks of their respective companies. Copyright C 2005 SAS Institute
Inc. Cary, NC, USA. All rights reserved.




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