Dutch supporters are escorted from Soccer City by a Fifa official for
contravening their branding rules. Photo: The Star
[PIC] Women in mini's held by Fifa
June 15 2010 at 08:37AM
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By Angelique Serrao
Thirty-six sexily dressed Dutch women were forced out of Soccer City and held
in a Fifa office for several hours for wearing an outfit designed by a Dutch
beer company.
The body-hugging orange mini-dress, known as the Dutchy dress, was part of a
gift pack bought with Bavaria beer in Holland as part of the build-up to the
World Cup.
Peer Swinkels, from Bavaria beer, told The Star last night that his colleagues
in South Africa had told him that 36 Dutch women had been arrested after the
match between the Netherlands and Denmark for wearing the dress.
He said there was no branding on what has been described as the first real
World Cup dress, but it was well known to be part of Bavaria beer in Holland.
Continues Below ↓
"It's a nice dress. Very fashionable. In my opinion, people should have the
right to wear whatever they want," Swinkels said. "We launched the orange item
on April 30 on the queen's birthday, which we call Queen's Day. The Dutch
people are a little crazy about orange and we wear it on public holidays and
events like the World Cup."
But Fifa has said the dress is part of an ambush-marketing campaign it would
not allow at matches.
Dutch tourist Barbara Kastein was a part of a large group who wore the dress,
but many women at the stadium wore the outfit.
"We were sitting near the front, making a lot of noise, and the cameras kept
focusing on us," Kastein said. "We were singing songs and having a good time."
Kastein said a Fifa official came up to her and told her she was not allowed to
wear the dress because it was from Bavaria, and the women had a choice: leave
the stadium voluntarily or they would be forced to leave. She told the official
she would not leave as she saw nothing wrong with wearing the dress.
"In the second half, about 40 stewards surrounded us and forced us to leave the
stadium. They pushed us up the stairs, and one of the girls fell."
Outside the stadium, Kastein said, the group were taken to a Fifa office and
interrogated about the dress for several hours.
"The police came and kept on asking us the same questions over and over, asking
if we worked for Bavaria. They said we were ambush-marketing and it was against
the law in South Africa. They said we would be arrested and would stay in jail
for six months. Girls were crying. It was bad."
Kastein said 34 women were held for more than three hours before being let go.
She and another women were held for a few more hours.
"A police van took us back to our hotel and they wanted my passport. They made
a copy and said they would investigate. They said they would sue me. All of
this for wearing an orange dress."
The dress is worn by famous Dutch wag Sylvie van der Vaart, the wife of Real
Madrid player Rafael van der Vaart.
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