Re: Pentax marketing (was Re: What is the high-end Pentax lens strategy????)

2003-11-13 Thread Jostein
Quoting Cotty <[EMAIL PROTECTED]>: > >"There are four young German women who run the whole campaign. We met them > >at Photokina 2002. They got into the picture after photokina 2000, and > >blamed Pentax for not targetting their real market with their > >ultra-traditional and un-trendy marketing.

Re: Pentax marketing (was Re: What is the high-end Pentax lens strategy????)

2003-11-12 Thread Cotty
On 12/11/03, [EMAIL PROTECTED] disgorged: >"There are four young German women who run the whole campaign. We met them >at Photokina 2002. They got into the picture after photokina 2000, and >blamed Pentax for not targetting their real market with their >ultra-traditional and un-trendy marketing. T

Pentax marketing (was Re: What is the high-end Pentax lens strategy????)

2003-11-12 Thread Jostein
I had a word with a salesman at the Norwegian distributor about the Pentax marketing strategy. I mentioned the sexist fuss from Sweden and California, and pointed at the Optio 550 promo on the wall. He just shook his head and smiled in a kinda sad way. Then he went to a shelf with other leaflets